At a Glance
- Tasks: Lead digital measurement studies and optimise ad campaigns for maximum impact.
- Company: Join Mail Metro Media, a top UK publisher transforming the advertising landscape.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace committed to your success.
- Why this job: Make a real difference in digital advertising with innovative measurement solutions.
- Qualifications: 3+ years in digital measurement and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Location: Derry Street, HSK, London, W8 5HY
Position: Full Time/Permanent
About Us
Mail Metro Media is the commercial advertising arm of DMG Media, the UK’s leading premium publisher. Across Daily Mail, Metro, The i Paper, and The Mail+, we reach 30+ million adults monthly. We’re in the middle of a transformation and building differentiated ad products that no one else in UK publishing can offer:
- A premium ad experience
- Exclusive high-impact formats
- Immersive editorial content
- 400k+ subscribers
- Commerce insights
About The Role
We are looking for a Senior Digital Measurement Executive to join the new Ad Product team within the Insight & Research division. The role is comprised of two core elements: undertaking digital measurement studies on live campaigns across our network to prove the effectiveness of our digital newsbrands and conducting research on new ad products to evaluate their impact.
Main Responsibilities
Key Purpose of the role:
- Provide expertise and knowledge of Mail Metro Media’s digital measurement solutions
- Provide digital measurement strategies to support successful sales pitches
- Implement digital measurement solutions for direct and programmatic campaigns
- Implement optimisation solutions to provide better outcomes for advertisers (clicks, sales, attention)
- Create post campaign reports to provide clients with insights into their campaign performance
- Evaluate digital measurement providers and deliver recommendations on which to onboard
- Develop research strategies for new ad product launches, briefing in suppliers across quantitative & qualitative solutions
- Plan and analyse quantitative & qualitative studies to develop sales stories for new ad products
The role is accountable for:
- Creating & presenting strategic digital measurement solutions to advertisers and agencies
- Managing the implementation of digital measurement on programmatic & direct digital campaigns
- Providing optimisations on digital campaigns to improve measurement metrics
- Providing post campaign reporting & attention measurement across digital campaigns
- Providing case studies and learnings on campaigns
- Providing research to evaluate the impact of new ad products, ad formats and data products
Person Specification
- 3+ years’ experience in digital measurement
- Knowledge of digital advertising
- Knowledge of digital measurement tools and techniques
- Knowledge of attention metrics and attention measurement providers (Lumen, Adelaide, RealEyes, Element Human etc)
- Knowledge of digital measurement providers (Brand Metrics, RAM etc)
- Experience briefing research suppliers
Key Skills
- Competent on Microsoft Excel and PowerPoint
- Proven ability to take a brief, find a solution and provide a clear narrative and recommendations
- Comfortable briefing in research suppliers
- Excellent time management across multiple projects
- Excellent analytics skills
- Strong stakeholder & supplier management
- Strong survey writing skills
- Strong understanding of quantitative & qualitative research techniques
- Strong understanding of digital measurement suppliers
- Problem solving
- Proactivity
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Senior Digital Measurement Executive in London employer: Dmg
At Mail Metro Media, we pride ourselves on being an exceptional employer, offering a dynamic work environment in the heart of London. Our commitment to employee growth is evident through our focus on innovation and collaboration within the Insight & Research division, where you will have the opportunity to shape the future of digital measurement in advertising. With a strong emphasis on diversity and inclusion, we ensure that every team member feels valued and empowered to contribute to our transformative journey in the UK publishing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Measurement Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their digital measurement solutions and be ready to discuss how your experience aligns with their needs. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table and how you can help improve their digital campaigns. Confidence is key, so rehearse your answers to common interview questions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Mail Metro Media.
We think you need these skills to ace Senior Digital Measurement Executive in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Digital Measurement Executive. Highlight your experience with digital measurement tools and techniques, and don’t forget to mention any relevant projects that showcase your skills in analytics and reporting.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about digital measurement and how your background aligns with our mission at Mail Metro Media. Be specific about what excites you about the role and our ad products.
Showcase Your Problem-Solving Skills:In your application, give examples of how you've tackled challenges in previous roles. We love candidates who can demonstrate their proactive approach to finding solutions, especially in the fast-paced world of digital advertising.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll get to see more about our company culture and values!
How to prepare for a job interview at Dmg
✨Know Your Digital Measurement Tools
Familiarise yourself with the digital measurement tools and techniques mentioned in the job description. Be ready to discuss your experience with tools like Lumen, Adelaide, and Brand Metrics. Showing that you understand these tools will demonstrate your expertise and readiness for the role.
✨Prepare Case Studies
Think of specific examples from your past work where you've successfully implemented digital measurement strategies or optimised campaigns. Prepare to share these case studies during the interview, as they will illustrate your problem-solving skills and ability to deliver results.
✨Understand the Company’s Ad Products
Research Mail Metro Media's ad products and their unique selling points. Be prepared to discuss how you can contribute to their transformation and what innovative ideas you might bring to the table. This shows your genuine interest in the company and the role.
✨Practice Your Presentation Skills
Since the role involves creating and presenting strategic solutions, practice your presentation skills. You might be asked to present a mock strategy or analysis during the interview, so being confident and clear in your delivery will set you apart from other candidates.
