At a Glance
- Tasks: Lead digital measurement studies and optimise ad campaigns for better performance.
- Company: Join Mail Metro Media, a top UK publisher transforming the advertising landscape.
- Benefits: Full-time role with opportunities for growth in a dynamic environment.
- Other info: Inclusive workplace committed to diversity and personal development.
- Why this job: Shape the future of digital advertising and make a real impact on campaign success.
- Qualifications: Experience in adtech or media effectiveness, with strong data storytelling skills.
The predicted salary is between 50000 - 65000 £ per year.
Location: Derry Street, HSK, London, W8 5HY
Position: Full Time/Permanent
About Us
Mail Metro Media is the commercial advertising arm of DMG Media, the UK’s leading premium publisher. Across Daily Mail, Metro, The i Paper, and The Mail+, we reach 30+ million adults monthly. We’re in the middle of a transformation and building differentiated ad products that no one else in UK publishing can offer:
- A premium ad experience
- Exclusive high-impact formats
- Immersive editorial content
- 400k+ subscribers
- Commerce insights
About The Role
We are looking for a Measurement and Effectiveness Lead to join the new Ad Product team within the Insight & Research division. The role has been developed to undertake digital measurement studies on live campaigns across our network to prove the effectiveness of our digital newsbrands. Measurement becomes increasingly central to how advertisers evaluate success and this role offers the opportunity to work with clients and our Ad Product team to define meaningful success metrics, delivering robust evidence of campaign performance, and shape the future of our measurement offering.
Main Responsibilities
Key Purpose of the role:
- Provide expertise and knowledge of Mail Metro Media’s digital measurement solutions
- Provide digital measurement strategies to support successful sales pitches
- Implement digital measurement solutions for direct and programmatic campaigns
- Implement optimisation solutions to provide better outcomes for advertisers (clicks, sales, attention)
- Create post campaign reports to provide clients with insights into their campaign performance
- Evaluate digital measurement providers and deliver recommendations on which to onboard
- Develop research strategies for new ad product launches, briefing in suppliers across quantitative & qualitative solutions
- Plan and analyse quantitative & qualitative studies to develop sales stories for new ad products
The role is accountable for:
- Creating & presenting strategic digital measurement solutions to advertisers and agencies
- Managing the implementation of digital measurement on programmatic & direct digital campaigns
- Providing optimisations on digital campaigns to improve measurement metrics
- Providing post campaign reporting & attention measurement across digital campaigns
- Providing case studies and learnings on campaigns
Person Specification
We are looking for someone with extensive experience working within an adtech vendor, media owner, agency, or research platform, with a dedicated background in media effectiveness, research, or insight roles. Data storytelling is a key part of the role, a strong candidate would be comfortable taking complex data sets or statistical outputs and relaying them in plain language. Deep understanding of industry-standard research tools, clean rooms, and media effectiveness practices (e.g., brand/sales lift, attention, or A/B testing) is highly valued. Knowledge of attention providers (Lumen, Adelaide, RealEyes, Element Human etc) or knowledge of brand lift providers (Brand Metrics, RAM, Happydemics etc) would be valued. Understanding & knowledge of digital advertising metrics (impressions, clicks, CTR, viewability, attention score) and platforms (Google Ad Manager, IAS, MOAT etc). Self-motivated, an enthusiastic attitude and the adaptability to proactively prioritise workloads. Able to handle competing priorities, juggle multiple study timelines, and deliver projects on time across the end-to-end campaign lifecycle. Experience evaluating measurement suppliers, briefing in measurement suppliers and writing surveys. Use learning agendas to make the best use of our measurement suite and solve core client challenges, helping to build long term strategic partnerships. Bring new ideas to the Insight & Research team on effectiveness and digital measurement.
Key Skills
- Competent on Microsoft Excel and PowerPoint
- Proven ability to take a brief, find a solution and provide a clear narrative and recommendations
- Comfortable briefing in research suppliers
- Excellent time management across multiple projects
- Excellent analytics skills
- Strong stakeholder & supplier management
- Strong survey writing skills
- Strong understanding of quantitative & qualitative research techniques
- Strong understanding of digital measurement suppliers
- Problem solving
- Proactivity
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Measurement & Effectiveness Lead in London employer: Dmg
At Mail Metro Media, we pride ourselves on being an exceptional employer, offering a dynamic work environment in the heart of London. Our commitment to employee growth is evident through our focus on innovation and collaboration within the Insight & Research division, where you will have the opportunity to shape the future of digital measurement in advertising. With a culture that values diversity and inclusivity, we ensure that every team member feels valued and empowered to contribute their unique perspectives.
StudySmarter Expert Advice🤫
We think this is how you could land Measurement & Effectiveness Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dmg and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dmg are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dmg on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dmg. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Measurement & Effectiveness Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dmg. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dmg:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dmg’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dmg
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dmg will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dmg, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
