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- Tasks: Lead our social media presence and create engaging content for Instagram and TikTok.
- Company: Join DMG New Media, a dynamic, creator-led media business with a massive following.
- Benefits: Enjoy 25 days holiday, pension plan, discounts, and more as you grow with us.
- Other info: We value diversity and inclusivity, welcoming all qualified candidates to apply.
- Why this job: Shape a culturally relevant brand and work with top creators in a vibrant environment.
- Qualifications: Experience in brand building and creating impactful social media content.
The predicted salary is between 50000 - 65000 £ per year.
DMG New Media is building a new kind of media business – social-first, creator-led, and built for the next generation. With over 150M+ followers and billions of monthly views, we operate a growing network of brands across news, entertainment, sport, money, lifestyle, and more.
We’re now looking for a Lead Brand Creative to define, build, and scale DMG New Media itself – shaping how we show up, what we create, and how we’re understood internally and externally.
The Role
- You will run our @dmgnewmedia Instagram and TikTok channels, building our audience and showcasing the work we do.
- You will turn our business into a destination that talent wants to be a part of and brands want to partner with.
- You will sit at the heart of the business, working with leadership, creators, and commercial teams to turn DMG New Media into a recognisable, culturally relevant brand.
Key Responsibilities
- Define and evolve the identity, voice, and positioning of @dmgnewmedia.
- Lead the creation of high-quality, social-first content with our roster of creators and world-class talent.
- Coordinate with our videographers, editors, and in-house talent.
- Own the IG and TikTok presence initially, with opportunities to expand and build @dmgnewmedia on other platforms, including LinkedIn and a @dmgnewmedia website.
- Ensure content is high quality, the hooks are sharp, and the final edit is viral-worthy.
- Ensure our personality is consistent across social, PR, and industry partnerships.
Who You Are
- A strong instinct for brand building in a social-first world.
- Proven experience creating content that actually cuts through on major platforms.
- Ability to translate complex business wins into simple, compelling narratives.
- Comfortable working alongside leadership and creators.
- Deep understanding of modern media and creator culture.
Package Description
Our benefits package increases the longer you’ve been with us. Here’s what to expect:
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company Life cover under the Pension Plan of up to 3x your basic salary.
- DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
- Subsidised canteen
- Onsite gym (Northcliffe House only)
- Onsite nurse and GP clinics (Northcliffe House only)
- Our Employee Assistance Programme
- Discounted dining cards
- Plus many other benefits….
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Lead Brand Creative in London employer: Dmg
Contact Detail:
Dmg Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Brand Creative in London
✨Tip Number 1
Get your social media game on point! Since the role is all about leading brand creative on platforms like Instagram and TikTok, make sure your profiles are looking sharp. Showcase your creativity and understanding of modern media by sharing content that resonates with audiences.
✨Tip Number 2
Network like a pro! Connect with creators and industry leaders on LinkedIn or through events. Building relationships can open doors and give you insights into what DMG New Media is really looking for in a Lead Brand Creative.
✨Tip Number 3
Show off your storytelling skills! Prepare to discuss how you've turned complex ideas into engaging narratives. This will be key in demonstrating your ability to shape DMG New Media's identity and voice.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Lead Brand Creative in London
Some tips for your application 🫡
Show Your Creative Side: As a Lead Brand Creative, we want to see your flair! Make sure your application reflects your unique style and creativity. Use visuals or examples of your past work to showcase how you can bring our brand to life.
Tailor Your Application: Don’t just send a generic CV and cover letter. We’re looking for someone who understands our mission at DMG New Media. Tailor your application to highlight how your experience aligns with our social-first approach and brand-building goals.
Be Authentic: We value authenticity, so let your personality shine through in your writing. Share your passion for media and creator culture, and don’t be afraid to show us what makes you tick. We want to know the real you!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Dmg
✨Know Your Brand Inside Out
Before the interview, dive deep into DMG New Media's social channels. Familiarise yourself with their content style, audience engagement, and brand voice. This will not only show your genuine interest but also help you discuss how you can enhance their presence.
✨Showcase Your Creative Portfolio
Prepare a portfolio that highlights your best work in social-first content creation. Include examples that demonstrate your ability to create engaging narratives and viral-worthy edits. Be ready to discuss the thought process behind each piece and how it aligns with brand building.
✨Understand the Audience
Research the target audience for DMG New Media. Understand their preferences, behaviours, and what resonates with them on platforms like Instagram and TikTok. This knowledge will allow you to propose tailored strategies during the interview.
✨Be Ready to Collaborate
Since the role involves working closely with leadership and creators, prepare examples of past collaborations. Highlight your ability to communicate effectively and bring diverse teams together to achieve a common goal. This will demonstrate your fit for the collaborative culture at DMG New Media.