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- Tasks: Lead data analysis to boost subscriber growth and retention at Harmsworth Media.
- Company: Join Harmsworth Media, home of the I Paper and New Scientist, driving innovation in media.
- Benefits: Enjoy 25 days holiday, pension contributions, discounts, and an onsite gym.
- Why this job: Be part of a dynamic team shaping data-driven strategies in a diverse workplace.
- Qualifications: 6+ years in data analytics, strong skills in SQL, Python, or R required.
- Other info: We value diversity and are committed to an inclusive hiring process.
The predicted salary is between 48000 - 72000 £ per year.
Location: Harmsworth Media Headquarters, Derry Street, HSK, London
Position: Permanent
Role Overview
As Subscription Analytics Manager you will play a key role in driving data analytics initiatives that support subscriber growth and retention strategies at Harmsworth Media (the I Paper and the New Scientist). You will define and maintain reports to track key performance indicators (KPIs), build advanced customer segmentation models, and leverage predictive analytics to enhance business decision-making.
Main Responsibilities
- Lead data analysis initiatives across the subscriber lifecycle, from acquisition to retention and lifetime value.
- Define and maintain reports to track KPIs, providing actionable insights to stakeholders across the business.
- Develop, improve, and maintain customer segmentation models to provide deep insights into the subscription base and inform Product/Marketing strategies.
- Utilise predictive analytics and retention modelling to forecast churn risk and customer behaviour, leveraging data science techniques.
- Collaborate with cross-functional teams, including marketing, finance, and product, to ensure data-driven decision-making aligns with business objectives.
- Deliver actionable recommendations to optimise marketing spend, customer acquisition, and retention strategies.
Person Specification
- 6+ years of experience in data and marketing analytics, preferably in a subscription-based business.
- Strong commercial acumen, with the ability to translate data insights into business strategies.
- Advanced analytical and quantitative skills, with expertise in statistical analysis and predictive modeling.
- Proficiency in SQL, Python, or R, and experience with data visualization tools such as Power BI, Tableau, or Looker Studio.
- Excellent stakeholder management skills, with the ability to communicate complex data findings to non-technical audiences.
- Knowledge of data science and machine learning techniques applied to subscription-based businesses, including churn prediction and lifetime value modelling.
- Experience in customer segmentation, cohort analysis, and marketing mix modelling (MMM).
Package Description
Our benefits package increases the longer you’ve been with us. Here’s what to expect:
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company contribution.
- Life cover under the Pension Plan 4x your basic salary.
- DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
- Subsidised canteen
- Onsite gym (Northcliffe House only)
- Onsite nurse and GP clinics (Northcliffe House only)
- Our Employee Assistance Programme
- Discounted dining cards
- Plus many other benefits….
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Subscription Analytics Manager employer: dmg media
Contact Detail:
dmg media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Subscription Analytics Manager
✨Tip Number 1
Familiarise yourself with the latest trends in subscription analytics. Understanding current methodologies and tools used in the industry will help you speak confidently about your expertise during interviews.
✨Tip Number 2
Network with professionals in the field of data analytics, especially those working in subscription-based businesses. Attend relevant meetups or webinars to make connections that could lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used predictive analytics and customer segmentation in past roles. Being able to share concrete results will demonstrate your value to potential employers.
✨Tip Number 4
Research Harmsworth Media and their products thoroughly. Understanding their business model and challenges will allow you to tailor your discussions and show how you can contribute to their goals.
We think you need these skills to ace Subscription Analytics Manager
Some tips for your application 🫡
Understand the Role: Thoroughly read the job description for the Subscription Analytics Manager position. Make sure you understand the key responsibilities and required skills, as this will help you tailor your application.
Highlight Relevant Experience: In your CV and cover letter, emphasise your 6+ years of experience in data and marketing analytics, particularly in subscription-based businesses. Use specific examples to demonstrate your expertise in predictive modelling and customer segmentation.
Showcase Technical Skills: Clearly outline your proficiency in SQL, Python, or R, and mention any experience with data visualisation tools like Power BI or Tableau. Providing examples of how you've used these skills in previous roles can strengthen your application.
Communicate Effectively: Since the role requires excellent stakeholder management skills, ensure that your application reflects your ability to communicate complex data findings to non-technical audiences. Use clear and concise language throughout your application.
How to prepare for a job interview at dmg media
✨Showcase Your Analytical Skills
As a Subscription Analytics Manager, you'll need to demonstrate your analytical prowess. Be prepared to discuss specific projects where you've successfully used data analytics to drive subscriber growth or retention. Highlight your experience with SQL, Python, or R, and how you've applied these tools in real-world scenarios.
✨Understand the Subscription Model
Familiarise yourself with subscription-based business models, particularly in media. Be ready to discuss how customer segmentation and predictive analytics can influence marketing strategies. Showing that you understand the nuances of subscriber behaviour will set you apart from other candidates.
✨Prepare for Stakeholder Communication
You'll be working closely with various teams, so it's crucial to convey complex data insights clearly. Prepare examples of how you've communicated findings to non-technical stakeholders in the past. This will demonstrate your ability to bridge the gap between data and actionable business strategies.
✨Bring Actionable Insights
During the interview, think about how you can provide actionable recommendations based on hypothetical scenarios presented by the interviewers. This could involve discussing how you would optimise marketing spend or improve customer retention strategies using data-driven insights.
