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- Tasks: Lead and innovate our Paid Media strategy to attract high-quality subscriptions globally.
- Company: Join the dynamic team at DailyMail+, a fast-growing media subscription brand.
- Benefits: Enjoy 25 days holiday, pension plan, discounts, and more as you grow with us.
- Why this job: Make a real impact in a hands-on role while scaling our presence in the US and Australia.
- Qualifications: Expertise in performance media with strong analytical and communication skills.
- Other info: Be part of a diverse and inclusive workplace committed to your growth.
The predicted salary is between 36000 - 60000 £ per year.
Location: Daily Mail+ Headquarters, HSK, London, W8 5HY
Position: Full Time/Permanent
About the role
DailyMail+ is just about to reach its second birthday, live across UK, US and Australia we’re one of the fastest growing media subscriptions globally with ambitious plans over the next few years to make DailyMail+ one of the largest media subscription brands in the world.
We have an exciting opportunity for an ambitious Performance Marketer / Paid Media expert to come in and make a real impact on the future of DailyMail+. This role will have ownership of our Paid Media strategy, test and learn programme, and activation. You’ll be a subject-matter expert who will lead the development, execution and growth of our paid media function in the business, innovating and optimising as we grow.
dmg media’s brands deliver highly engaging, trusted content to millions of loyal customers around the globe, 24-hours a day, seven days a week. The Mail brand reaches one in two Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country.
Main Responsibilities
- Provide leadership to grow the DailyMail+ Paid Media strategy globally driving both volume and value by attracting high quality subscriptions. There’s a huge opportunity to scale our activity in the US and Australia.
- Initially this is a hands-on role responsible for the activation and optimisation of Search and Social.
- Develop a robust test and learn strategy that puts focus on mastering every region we operate in.
- Collaborate with our site specialists to build market-leading user journeys from off-site to on-site.
- Work with our Editorial and Brand teams to amplify our journalism to new audiences.
Person Specification
- A performance media expert, confident in both activation and overall strategy across search and social.
- Has demonstrable experience of scaling paid media on social and/or search in a commercially viable manner balancing growth with efficiency.
- Effortless confident communicator that can translate complex information into digestible updates to a wide range of stakeholders.
- Great collaborator, we’re a growing team so expect to work closely with all our support teams.
- Strong analytical mind to explore, understand, and draw learnings from large data sets.
- Strong Presentation Skills whether to wider team or leadership.
- Experienced at managing external agencies.
- Bonus but not mandatory experience in ATL media (DRTV, DOOH, Audio, Influencer).
- Bonus but not mandatory experience running media internationally (US, Australia).
About Us
dmg media maintains an unwavering commitment to uncovering the stories that matter most. Its brands Daily Mail, The Mail on Sunday, MailOnline, Mail+, Metro, The i Paper and New Scientist reach more than 9 million people daily in the UK.
Its global newsroom of journalists, formidable story-getting power, and breadth of content formats, delivers highly engaging, trusted content to loyal and new audiences, 24 hours a day, seven days a week.
The Mail brand reaches three in five Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country. It is the largest news publisher on TikTok with over 21 million total followers and nearly 30 billion views in the past year.
Package Description
Our benefits package increases the longer you’ve been with us. Here’s what to expect:
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Pension plan and life cover
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
- Onsite gym, subsidised canteen and onsite nurse and GP clinics
- Plus much more...
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Senior Paid Media Manager employer: dmg media
Contact Detail:
dmg media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Media Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in paid media. This will help you stand out and demonstrate your expertise when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can contribute to their paid media strategy and growth. Tailor your answers to show you understand their goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at DailyMail+ and making an impact.
We think you need these skills to ace Senior Paid Media Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Paid Media Manager role. Highlight your experience in performance marketing and how it aligns with our ambitious plans at DailyMail+. We want to see how you can make a real impact!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you've scaled paid media campaigns successfully. Use numbers and data to back up your claims. We love seeing tangible results that demonstrate your expertise!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who can communicate complex ideas simply and effectively. Show us your communication style and how you collaborate with teams, as this is key to our culture.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team at DailyMail+!
How to prepare for a job interview at dmg media
✨Know Your Numbers
As a Senior Paid Media Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics related to paid media campaigns, such as ROI, CPC, and conversion rates. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Strategy
Prepare to talk about your approach to developing and executing paid media strategies. Think of specific examples where you’ve successfully scaled campaigns, especially in social and search. Highlight any innovative tactics you've employed to optimise performance.
✨Collaboration is Key
This role requires working closely with various teams. Be prepared to share experiences where you've collaborated effectively with editorial or brand teams. Discuss how you’ve built user journeys that enhance engagement and conversions.
✨Practice Your Presentation Skills
You’ll need to communicate complex information clearly. Consider rehearsing a presentation on a past campaign or strategy you've implemented. This will help you convey your ideas confidently and succinctly during the interview.
