Product Manager, Growth

Location: Harmsworth Media Headquarter, DMGT Offices, HSK, London, W8

About Us

Harmsworth Media houses two prominent brands: The i Paper and New Scientist. Both brands have ambitious digital subscription growth and retention targets, and we are seeking a talented individual to join the team in a pivotal role to help us reach those.

This role is essential for helping both brands achieve their growth targets and supporting the broader organization with paywall experiments, implementation, and customer journeys for the relevant paywalls.

The ideal candidate will balance growth, brand proposition, and customer needs, a wealth of experience managing subscriptions across websites and apps and a strong technical background implementing digital subscription, account and entitlement platforms.

Main Responsibilities

You will play a crucial role in shaping the performance of our website, apps, and user journeys to drive digital subscription growth. Your main responsibilities will include converting customers on web and app platforms, optimizing paywalls, landing pages, checkout processes, and display assets. You will develop a robust test and learn framework, identify opportunities for personalization and audience segmentation, and collaborate with various teams to amplify our journalism to new audiences.

In addition, you will manage, optimize, and deliver on our subscription platforms. This involves guiding and managing the subscription product roadmap, prioritizing tasks with team members, and integrating the subscription product with numerous touchpoints. You will strategize, set up, run, and optimize subscription user flows, set up marketing campaigns, and ensure the correct flow of data. Providing insights to various teams to leverage and enable subscriber retention and growth will also be a key part of your role.

Main Responsibilities

Understanding and Alignment

• Ensure that all subscription acquisition strategies and implementations align with the core values and unique selling points of The i Paper and New Scientist. This involves maintaining the integrity and voice of the brands while optimizing for conversions.

Consistency

• Maintain a consistent brand message across all digital touchpoints, ensuring that the user experience reflects the brand\’s identity and promises.

Value Communication

• Clearly communicate the value proposition of the subscription services to potential and existing customers, highlighting the benefits and unique features that differentiate the brands from competitors.

User-Centric Approach

• Develop and implement acquisition strategies that prioritize the needs and preferences of the customers. This includes understanding customer behaviour, pain points, and motivations through data analysis and user feedback.

Personalisation

• Leverage personalization techniques to create tailored experiences for different customer segments, enhancing engagement and satisfaction.

Seamless Experience

• Ensure that the customer journey from discovery to subscription is smooth and intuitive, minimizing friction points and optimizing each step for ease of use.

Feedback Integration

• Regularly gather and analyse customer feedback to continuously improve the subscription experience, addressing any issues or concerns promptly.

Retention Focus

• Develop strategies not only to acquire new subscribers but also to retain existing ones by providing ongoing value and addressing their evolving needs.

Subscription Platform Management

• Manage, optimize, and deliver on subscription platforms: Guide the subscription product roadmap, prioritize tasks with stakeholders, and configure, code, and integrate the product across various touchpoints.
• Strategize and optimize user flows: Set up and run subscription user flows, marketing campaigns, and ensure data flow, while managing integrations and providing insights to enhance subscriber retention and growth.

Data Analysis and Insights

• Leverage data and customer feedback: Identify opportunities, trends, and areas of focus by analysing customer behaviour, pain points, and motivations through data analysis and user feedback.
• Provide actionable insights: Continuously improve the subscription experience and enhance subscriber retention and growth by providing insights to various teams

Collaboration and Communication

• Work closely with and manage the support teams and agencies.
• Communicate complex information in a digestible manner to a wide range of team members.
• Collaborate with Product, Marketing, and Engineering teams to build market-leading user journeys from off-site to on-site.
• Work with Editorial and Audience teams to amplify journalism to new audiences.

Technical Implementation

• Hands-on role responsible for the activation and optimization of onsite conversion assets using Piano
• Configure, code, integrate and test the subscription product with numerous touchpoints.
• Ensure the correct flow of data and manage integrations.
• Implement test and learn workflows across multiple touchpoints.

Person Specification

• Proven track record in managing and optimizing subscription platforms on both web and apps, ideally in the publishing industry or adjacent verticals
• Strong background in creating and implementing subscription acquisition strategies for websites and apps, including paywall flows.
• Expertise in developing user-centric acquisition strategies and creating tailored experiences for different customer segments.
• Extensive hands-on experience and knowledge of subscription platforms like Piano, Zuora, or equivalent tools and Proficiency in HTML, CSS, JavaScript, Angular, APIs etc to create and maintain landing pages, paywall experiences, etc.
• Strong analytical skills, including experience with SEO, Google Analytics, and Webmaster Tools.
• Effective communication and presentation skills, with the ability to work cross-functional teams, agencies, and the wider DMG business
• Commercially savvy with a focus on achieving revenue goals and the ability to challenge ideas when necessary.

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.