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- Tasks: Lead and innovate our Paid Media strategy to attract high-quality subscriptions globally.
- Company: Join DailyMail+, one of the fastest-growing media subscription brands worldwide.
- Benefits: Enjoy 25 days holiday, pension plan, discounts, and more as you grow with us.
- Why this job: Make a real impact in a dynamic environment while working with a passionate team.
- Qualifications: Expertise in performance media with strong analytical and communication skills.
- Other info: Diverse and inclusive workplace committed to your growth and success.
The predicted salary is between 43200 - 72000 £ per year.
Location: Daily Mail+ Headquarters, HSK, London, W8 5HY
Position: Full Time/Permanent
About the role
DailyMail+ is just about to reach its second birthday, live across UK, US and Australia we’re one of the fastest growing media subscriptions globally with ambitious plans over the next few years to make DailyMail+ one of the largest media subscription brands in the world. We have an exciting opportunity for an ambitious Performance Marketer / Paid Media expert to come in a make a real impact on the future of DailyMail+. This role will have ownership of our Paid Media strategy, test and learn programme, and activation. You’ll be a subject-matter expert who will lead the development, execution and growth of our paid media function in the business, innovating and optimising as we grow.
dmg media’s brands deliver highly engaging, trusted content to millions of loyal customers around the globe, 24-hours a day, seven days a week. The Mail brand reaches one in two Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country. Together, Daily Mail, The Mail on Sunday, MailOnline, Mail+, Metro, Metro.co.uk, i and inews.co.uk reach more than 10.1m people daily in the UK.
Main Responsibilities
- Provide leadership to grow the DailyMail+ Paid Media strategy globally driving both volume and value by attracting high quality subscriptions. There’s a huge opportunity to scale our activity in the US and Australia.
- Initially this is a hands-on role responsible for the activation and optimisation of Search and Social.
- Develop a robust test and learn strategy that puts focus on mastering every region we operate in.
- Collaborate with our site specialists to build market-leading user journeys from off-site to on-site.
- Work with our Editorial and Brand teams to amplify our journalism to new audiences.
Person Specification
- A performance media expert, confident in both activation and overall strategy across search and social.
- Has demonstrable experience of scaling paid media on social and/or search in a commercially viable manner balancing growth with efficiency.
- Effortless confident communicator that can translate complex information into digestible updates to a wide range of stakeholders.
- Great collaborator, we’re a growing team so expect to work closely with all our support teams.
- Strong analytical mind to explore, understand, and draw learnings from large data sets.
- Strong Presentation Skills whether to wider team or leadership.
- Experienced at managing external agencies.
- Bonus but not mandatory experience in ATL media (DRTV, DOOH, Audio, Influencer).
- Bonus but not mandatory experience running media internationally (US, Australia).
About Us
dmg media maintains an unwavering commitment to uncovering the stories that matter most. Its brands Daily Mail, The Mail on Sunday, MailOnline, Mail+, Metro, The i Paper and New Scientist reach more than 9 million people daily in the UK. Its global newsroom of journalists, formidable story-getting power, and breadth of content formats, delivers highly engaging, trusted content to loyal and new audiences, 24 hours a day, seven days a week. The Mail brand reaches three in five Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country. It is the largest news publisher on TikTok with over 21 million total followers and nearly 30 billion views in the past year.
Description
Our benefits package increases the longer you’ve been with us. Here’s what to expect:
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Pension plan and life cover
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
- Onsite gym, subsidised canteen and onsite nurse and GP clinics
- Plus much more...
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Senior Paid Media Manager in London employer: dmg media
Contact Detail:
dmg media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Media Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their paid media strategies and come armed with ideas on how you can contribute. Show them you’re not just another candidate, but someone who’s genuinely excited about their mission.
✨Tip Number 3
Practice your pitch! Be ready to explain your experience and how it aligns with the role of Senior Paid Media Manager. Keep it concise and impactful – think of it as your personal brand statement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the DailyMail+ team and making a difference.
We think you need these skills to ace Senior Paid Media Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Paid Media Manager role. Highlight your experience in performance marketing and how it aligns with our ambitious plans at DailyMail+. We want to see how you can make a real impact!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you've scaled paid media campaigns successfully. Use numbers and data to back up your claims. We love seeing results that demonstrate your expertise!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who can communicate complex ideas simply and effectively. Show us your communication style and how you collaborate with teams!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at DailyMail+!
How to prepare for a job interview at dmg media
✨Know Your Paid Media Inside Out
Make sure you brush up on the latest trends and strategies in paid media, especially for search and social. Be ready to discuss your past experiences and how you've successfully scaled campaigns. This role is all about innovation, so think of examples where you've tested and learned from your strategies.
✨Showcase Your Analytical Skills
Prepare to demonstrate your ability to analyse large data sets. Bring examples of how you've used data to drive decisions in your previous roles. The interviewers will want to see that you can not only interpret data but also translate it into actionable insights that can benefit DailyMail+.
✨Communicate Clearly and Confidently
As an effortless communicator, you’ll need to convey complex information simply. Practice explaining your strategies and results in a way that anyone can understand. This will be crucial when collaborating with various teams, so make sure you can adapt your communication style to different audiences.
✨Be Ready to Collaborate
This role involves working closely with editorial and brand teams, so come prepared with examples of successful collaborations. Think about how you’ve worked with others to enhance user journeys or amplify content. Highlight your teamwork skills and how they can contribute to the growth of DailyMail+.
