At a Glance
- Tasks: Drive digital subscription growth through creative marketing campaigns and data analysis.
- Company: Join the youngest national newspaper in the UK, known for its independent journalism.
- Benefits: Gain hands-on experience, mentorship from experts, and a vibrant work culture.
- Other info: Diverse and inclusive workplace committed to supporting all applicants.
- Why this job: Kickstart your marketing career with real impact on subscriber growth and business success.
- Qualifications: A proactive attitude and some marketing experience or a strong desire to learn.
The predicted salary is between 31500 - 38500 £ per year.
Position: Full-Time/hybrid - 3 days in office/week
About Us
- We are the youngest national newspaper in the UK
- which means we have less legacy baggage than most news brands out there.
We are the only national newspaper that has never backed a political party , and that's not a weakness, it's our greatest strength.
It means we hold every politician to account, regardless of who they are or what they stand for.
No allegiances.
Just honest, independent journalism.
About the role
This is an entry-level or senior exec marketing role and a great place to start or build your career in digital marketing.
You'll work closely with, and report to, the Digital Subscription Marketing Manager, getting stuck into the day-to-day work that drives growth in paid digital subscribers.
Expect to learn a lot, contribute from day one, and get hands-on experience across a genuinely varied mix of channels and projects.
We're looking for someone curious, creative, and eager to learn: a self-starter who brings energy and enthusiasm, asks good questions, and takes pride in doing things well.
- Main Responsibilities
- Campaign Execution
- Support the delivery of subscription, content, and brand campaigns across social, search, email, and print.
- Assist in shaping the paid social strategy that supports subscription growth.
- Collaborate closely with our design and product teams on campaign planning and execution, helping to coordinate activity and keep projects moving.
- Assist with newsletter and registration lead generation, contributing to audience-building initiatives that feed our subscriber pipeline.
- Assist in supporting strategic partnerships from set-up through to completion.
- Keep an eye on emerging news stories and flag opportunities to promote the brand and drive subscriptions.
- Pitch in on new marketing initiatives as they arise, no two weeks will look the same.
- Performance & Reporting
- Help monitor performance against key marketing metrics including volumes, conversion rates, and channel performance versus budget.
- Assist in gathering data and insights to help the team understand what's working and what needs improving.
- Brand
- Ensure all activity follows The i Paper brand guidelines.
- Support designers, product, and editorial to maintain quality and consistency across all subscriber-facing touchpoints.
- Optimisations
- Assist with reviewing campaign and channel performance to spot opportunities to improve efficiency and results.
- Help with A/B testing across email, landing pages, and ad creative — documenting findings and feeding learnings back to the team.
- Flag drop-off points in subscription journeys and escalate to the right people to address them.
- Help keep on top of platform updates and best practices so the team is always making the most of the tools available.
- Market Awareness
- Keep an eye on what competitors are doing and share anything interesting or relevant with the team.
- Help build a picture of industry trends that could shape future campaign thinking and strategy.
Person Specification
Essential
- Some experience in a marketing role, or a strong desire to build a career in marketing - at this level, attitude matters more than experience.
- Proactive by nature: you don't wait to be told, you get on with it and flag things early.
- Instinct for what performs on different social channels Instagram/Facebook/Reddit etc, and an understanding of platform culture and trends
- Organised and detail-oriented: you keep on top of your workload and take pride in getting things right.
- Strong written English, with solid copywriting and proofreading skills.
- Comfortable with data, you don't need to be an analyst, but you can work with a performance dashboard and draw sensible conclusions.
- You follow the news and can spot when a story presents a marketing opportunity.
- Creative and visually minded, with a good eye for what works, whether that's a social post, an email, or a campaign concept.
You'll be involved in briefing and reviewing creative, so an instinct for engaging, on-brand visuals and copy is important.
Desirable
- Some experience in a D2C or subscription-based environment.
- Exposure to multi-channel marketing, campaign operations, or marketing tools.
- Hands-on experience with email, paid social, or paid search.
- An interest in news, media, or the digital publishing landscape.
Why join us?
This is a brilliant opportunity to start or develop your marketing career.
You'll be supported by experienced marketers, gain hands-on exposure to a wide range of channels and initiatives, and see the direct impact of your work on subscriber growth and business performance.
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture.
We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed.
Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process.
Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Marketing Executive / Senior Marketing Executive (Digital Subscription Growth) in London employer: dmg media
Join us at the youngest national newspaper in the UK, where you'll thrive in a dynamic and inclusive work environment that champions independent journalism. As a Marketing Executive, you'll receive hands-on training from experienced professionals, with ample opportunities for personal and professional growth while contributing to impactful campaigns that drive digital subscription growth. Our hybrid work model allows for flexibility, ensuring you can balance your career development with your personal life in the vibrant city of London.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive / Senior Marketing Executive (Digital Subscription Growth) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for dmg media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like dmg media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with dmg media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at dmg media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive / Senior Marketing Executive (Digital Subscription Growth) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit dmg media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of dmg media:Show us that you’ve done your homework! In your application, briefly mention what you admire about dmg media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at dmg media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at dmg media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At dmg media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
