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- Tasks: Lead social strategy and content creation for a new challenger brand in the food and beverage sector.
- Company: Join DMG New Media, a dynamic team reaching over 150 million followers across social platforms.
- Benefits: Enjoy 25 days holiday, pension plan, discounts, and access to an onsite gym.
- Why this job: Shape a brand from scratch and engage with a vibrant community on social media.
- Qualifications: Creative, strategic thinker with a passion for social media and storytelling.
- Other info: Fast-paced environment with opportunities for growth and diversity commitment.
The predicted salary is between 36000 - 60000 £ per year.
We are launching a new challenger brand in the high-growth functional Food & Beverage category in the UK, with retail and DTC rollout beginning in March. We’re looking for a Lead Brand Creative / Channel Manager to own the social strategy, content direction and day-to-day execution of this brand across platforms.
This is a rare opportunity to build a consumer brand from the ground up, shaping how it shows up on social, how it tells its story, and how it builds a community.
You will sit within DMG New Media, Daily Mail Group’s social-first publishing business, reaching over 150 million followers across TikTok, Instagram, YouTube, Snapchat and emerging platforms - giving you access to world-class creators, production, formats and distribution.
This role is ideal for someone who loves:
- Storytelling
- Building brands on social
- Turning content into commercial growth
Main Responsibilities
- Brand & Social Strategy
- Own the social and content strategy for the brand across all platforms
- Define tone of voice, content pillars, formats and narrative arcs
- Build a consistent, recognisable brand presence on social
- Ensure content supports both brand building and sales performance
- Content Development & Creative Direction
- Develop ideas, scripts, and storyboards for short-form video and social formats
- Work with creators, on-screen talent and production teams to bring content to life
- Lead experimentation with new formats, trends and storytelling approaches
- Translate brand strategy into daily, platform-native content
- Channel Growth & Performance
- Take full ownership of channel growth, engagement and retention
- Analyse performance and optimise based on platform signals
- Identify what’s working and scale winning formats
- Build feedback loops between content, audience and product
- Launch & Scale
- Lead social and content execution through product launch phase
- Build systems and workflows that scale with growth
- Help shape future campaigns, product drops and retail activations
Person Specification
We’re looking for someone who is creative, strategic, and deeply fluent in social platforms — but also excited by building something commercially meaningful.
You might come from:
- Social-first brand teams
- Creator agencies
- Startups / challenger brands
- Media or publishing
- DTC or performance-driven content environments
You should be:
- Obsessed with TikTok, Instagram and emerging platforms
- Strong at turning insights into creative ideas
- Comfortable writing scripts and shaping on-camera storytelling
- Data-aware, but creatively driven
- Excited by fast-moving, entrepreneurial environments
- Passionate about food, wellness, fitness or lifestyle culture (a big plus)
About Us
DMG New Media is Daily Mail Group’s social-first publishing business, built to reach Gen Z and Millennial audiences across TikTok, Instagram, YouTube, Snapchat and emerging platforms. With over 150 million followers and billions of monthly views, we are building a new kind of publisher - creator-led, platform-native, and commercially integrated.
Package Description
Our benefits package increases the longer you’ve been with us. Here’s what to expect:
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Pension plan and life cover
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
- Onsite gym, subsidised canteen and onsite nurse and GP clinics
- Plus much more...
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Lead Brand Creative / Channel Manager in London employer: dmg media
Contact Detail:
dmg media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Brand Creative / Channel Manager in London
✨Tip Number 1
Get your social media game on point! Since this role is all about owning the brand's social strategy, make sure you showcase your skills on platforms like TikTok and Instagram. Share your creative ideas and past successes to show us how you can build a community around our new brand.
✨Tip Number 2
Network like a pro! Connect with people in the industry, attend events, and engage with creators and brands that inspire you. This will not only help you learn but also put you on the radar of potential employers, including us at StudySmarter.
✨Tip Number 3
Show us your storytelling chops! Prepare a portfolio that highlights your best work in content creation and brand building. We want to see how you can turn insights into engaging narratives that resonate with audiences across various platforms.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us. Don’t miss out on the chance to be part of something exciting!
We think you need these skills to ace Lead Brand Creative / Channel Manager in London
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine! Use engaging language and showcase your storytelling skills. Remember, we’re looking for someone who can build a brand from the ground up, so make sure your application reflects that flair.
Tailor Your Application: Don’t just send a generic application! Tailor it to the Lead Brand Creative / Channel Manager role. Highlight your experience with social platforms and how you’ve successfully built brands or content strategies in the past. We want to see how you fit into our vision!
Be Data-Driven Yet Creative: We love a good mix of creativity and data awareness. In your application, mention how you've used insights to drive creative decisions. Show us that you can balance the art of storytelling with the science of performance metrics.
Apply Through Our Website: Make sure to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team at DMG New Media!
How to prepare for a job interview at dmg media
✨Know Your Platforms
Before the interview, dive deep into the social platforms mentioned in the job description. Understand their unique features and audience engagement strategies. Be ready to discuss how you would leverage TikTok, Instagram, and others to build a brand presence.
✨Showcase Your Creativity
Prepare examples of your past work that highlight your storytelling skills and creative direction. Bring along any scripts, storyboards, or successful campaigns you've led. This will demonstrate your ability to translate brand strategy into engaging content.
✨Data-Driven Insights
Familiarise yourself with key performance metrics relevant to social media. Be prepared to discuss how you’ve used data to inform your content strategies in the past. This shows you can balance creativity with analytical thinking, which is crucial for this role.
✨Passion for the Brand
Express your enthusiasm for food, wellness, and lifestyle culture during the interview. Share personal stories or experiences that connect you to the brand's mission. This passion can set you apart and show that you're genuinely invested in building something meaningful.
