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- Tasks: Lead fashion, beauty & lifestyle content teams to create viral social media content.
- Company: Join DMG New Media, a leader in social-first brands with 150 million followers.
- Benefits: Enjoy 25 days holiday, discounts, gym access, and a supportive work environment.
- Why this job: Shape the future of fashion and beauty content for millions of engaged followers.
- Qualifications: Experience in managing teams and executing editorial strategies across platforms.
- Other info: Be part of a diverse and inclusive workplace committed to innovation.
The predicted salary is between 43200 - 72000 £ per year.
DMG New Media is building the next generation of social-first brands - spanning news, entertainment, money, sport, fashion & beauty, lifestyle and culture - powered by an 80-strong team of talent, editors, designers and creatives. With over 150 million social followers, we’re redefining how the media connects with audiences through original, platform-native, talent-led storytelling. We are experts in creating viral video - our fashion & beauty content is viewed more than 60 million times a month. We also have a long list of commercial clients as we provide new and innovative ways for advertisers to reach consumers.
About The Role
We are looking for an experienced candidate to lead the fashion, beauty & lifestyle content teams. This is a unique opportunity to manage the output of first-of-their-kind creator brands, within one of the biggest news publishers in the world. Responsible for producing best‑in‑class social content, the right candidate will have proven experience leading a social‑first team and will be responsible for content and audience growth across the brands to ensure all editorial, audience and commercial requirements are met.
Our existing brands are:
- Eliza - the UK’s fastest-growing fashion and beauty social publisher that inspires Millennial and Gen Z women to shop the best of the high street
- YOU Social - the go‑to destination for 40+ women seeking empowering fashion, lifestyle and beauty expertise
We have big plans to expand our lifestyle output and the successful candidate will play a pivotal role in bringing those plans to life.
Main Responsibilities
- Ensure the smooth day‑to‑day operation of editorial for Eliza, YOU and new channels within the lifestyle vertical
- Manage all the editorial output, ensuring content is best‑in‑class and aligns with brand, audience and business objectives
- Work closely with the commercial team to fulfil client briefs, ensure flawless execution of commercial campaigns, and deliver on revenue targets
- Define and lead the overall editorial vision, in collaboration with senior leaders, strategy and tone of voice across all our platforms including social and newsletters
- Use performance metrics, audience insights and market trends to guide decisions
- Report on editorial KPIs and targets
- Identify opportunities for growth, efficiency and innovation across the business
Person Specification
- Proven experience managing a team
- Proven experience of setting and executing editorial strategy across multiple platforms
- Strong understanding of media/social business models (social platforms, partnerships, licensing etc)
- Innovative mindset and a desire to develop an industry‑leading business
- Excellent communication, stakeholder management and decision‑making skills
Package Description
Our benefits package increases the longer you’ve been with us. Here’s what to expect:
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Pension plan and life cover
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
- Onsite gym, subsidised canteen and onsite nurse and GP clinics
- Plus much more...
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Head of Fashion, Beauty & Lifestyle in London employer: dmg media
Contact Detail:
dmg media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Fashion, Beauty & Lifestyle in London
✨Tip Number 1
Network like a pro! Reach out to people in the fashion, beauty, and lifestyle sectors on LinkedIn or other platforms. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your social media savvy! Create a portfolio showcasing your best content and engagement strategies. Make sure it reflects your understanding of what makes content go viral.
✨Tip Number 3
Stay updated with trends! Follow industry leaders and keep an eye on emerging trends in fashion and beauty. This knowledge will help you stand out in interviews and discussions.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight how your experience aligns with our mission at DMG New Media.
We think you need these skills to ace Head of Fashion, Beauty & Lifestyle in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for fashion, beauty, and lifestyle shine through. We want to see that you’re not just qualified, but genuinely excited about the role and our brands!
Tailor Your Experience: Make sure to highlight your relevant experience in managing social-first teams and creating engaging content. We love seeing how your past roles align with what we do at DMG New Media, so don’t hold back!
Be Data-Driven: Since we focus on performance metrics and audience insights, include examples of how you've used data to drive content strategy in your previous roles. Show us how you can help grow our brands!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Let’s make it happen!
How to prepare for a job interview at dmg media
✨Know Your Brands Inside Out
Before the interview, dive deep into DMG New Media's existing brands like Eliza and YOU Social. Understand their target audiences, content styles, and recent campaigns. This knowledge will help you demonstrate your passion for the role and show how you can contribute to their growth.
✨Showcase Your Leadership Skills
As a candidate for Head of Fashion, Beauty & Lifestyle, you'll need to highlight your experience in managing teams. Prepare specific examples of how you've successfully led editorial teams, executed strategies, and driven content performance. Be ready to discuss how you foster collaboration and innovation within your team.
✨Be Data-Driven
Familiarise yourself with key performance metrics relevant to social media and content creation. During the interview, be prepared to discuss how you've used audience insights and market trends to inform your editorial decisions. This will show that you understand the importance of data in driving content success.
✨Bring Fresh Ideas to the Table
DMG New Media is looking for someone with an innovative mindset. Think about new content formats or strategies that could enhance their lifestyle output. Presenting unique ideas during your interview will demonstrate your forward-thinking approach and commitment to helping the company grow.