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- Tasks: Lead social strategy and content creation for a new challenger brand in the food and beverage sector.
- Company: Join DMG New Media, part of Daily Mail Group, reaching millions on social platforms.
- Benefits: Enjoy 25 days holiday, pension plan, discounts, and access to onsite health services.
- Why this job: Shape a brand from scratch and engage with a vibrant community on social media.
- Qualifications: Creative, strategic thinker with a passion for social media and storytelling.
- Other info: Diverse and inclusive workplace committed to your growth and success.
The predicted salary is between 36000 - 60000 £ per year.
We are launching a new challenger brand in the high-growth functional Food & Beverage category in the UK, with retail and DTC rollout beginning in March. We’re looking for a Lead Brand Creative / Channel Manager to own the social strategy, content direction and day-to-day execution of this brand across platforms. This is a rare opportunity to build a consumer brand from the ground up, shaping how it shows up on social, how it tells its story, and how it builds a community.
You will sit within DMG New Media, Daily Mail Group’s social-first publishing business, reaching over 150 million followers across TikTok, Instagram, YouTube, Snapchat and emerging platforms - giving you access to world-class creators, production, formats and distribution.
This role is ideal for someone who loves:
- Storytelling
- Building brands on social
- Turning content into commercial growth
Main Responsibilities
- Brand & Social Strategy
- Own the social and content strategy for the brand across all platforms
- Define tone of voice, content pillars, formats and narrative arcs
- Build a consistent, recognisable brand presence on social
- Ensure content supports both brand building and sales performance
- Content Development & Creative Direction
- Develop ideas, scripts, and storyboards for short-form video and social formats
- Work with creators, on-screen talent and production teams to bring content to life
- Lead experimentation with new formats, trends and storytelling approaches
- Translate brand strategy into daily, platform-native content
- Take full ownership of channel growth, engagement and retention
- Analyse performance and optimise based on platform signals
- Identify what’s working and scale winning formats
- Build feedback loops between content, audience and product
- Launch & Scale
- Lead social and content execution through product launch phase
- Build systems and workflows that scale with growth
- Help shape future campaigns, product drops and retail activations
Person Specification
We’re looking for someone who is creative, strategic, and deeply fluent in social platforms — but also excited by building something commercially meaningful. You might come from:
- Social-first brand teams
- Startups / challenger brands
- Media or publishing
- DTC or performance-driven content environments
You should be:
- Obsessed with TikTok, Instagram and emerging platforms
- Strong at turning insights into creative ideas
- Comfortable writing scripts and shaping on-camera storytelling
- Data-aware, but creatively driven
- Excited by fast-moving, entrepreneurial environments
- Passionate about food, wellness, fitness or lifestyle culture (a big plus)
About Us
DMG New Media is Daily Mail Group’s social-first publishing business, built to reach Gen Z and Millennial audiences across TikTok, Instagram, YouTube, Snapchat and emerging platforms. With over 150 million followers and billions of monthly views, we are building a new kind of publisher - creator-led, platform-native, and commercially integrated.
Package Description
Our benefits package increases the longer you’ve been with us. Here’s what to expect:
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Pension plan and life cover
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
- Onsite gym, subsidised canteen and onsite nurse and GP clinics
- Plus much more...
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Lead Brand Creative / Channel Manager employer: dmg media
Contact Detail:
dmg media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Brand Creative / Channel Manager
✨Tip Number 1
Get your social media game on point! Since this role is all about owning the brand's social strategy, make sure you showcase your skills on platforms like TikTok and Instagram. Share your creative ideas and past successes to show how you can build a community around the brand.
✨Tip Number 2
Network like a pro! Connect with people in the industry, especially those who are already working in social-first brands or media. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might help you land that dream job!
✨Tip Number 3
Show off your storytelling chops! Prepare a portfolio that highlights your best content ideas, scripts, and any successful campaigns you've led. This will demonstrate your ability to turn insights into engaging narratives that resonate with audiences.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. Make sure to tailor your application to reflect your passion for food, wellness, and lifestyle culture, as well as your excitement for building something commercially meaningful.
We think you need these skills to ace Lead Brand Creative / Channel Manager
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine! Use engaging language and showcase your storytelling skills. Remember, we’re looking for someone who can build a brand from the ground up, so make sure your application reflects that passion.
Tailor Your Application: Don’t just send a generic application. Tailor it to the role by highlighting your experience with social media and content strategy. We want to see how your background aligns with our mission of reaching Gen Z and Millennial audiences.
Be Data-Driven Yet Creative: We love data, but we also love creativity! In your application, mention how you've used insights to drive creative decisions in the past. Show us you can balance both sides of the coin – that’s what makes a great Lead Brand Creative!
Apply Through Our Website: Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensures you’re considered for this exciting opportunity to shape a new brand!
How to prepare for a job interview at dmg media
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of TikTok, Instagram, and other emerging platforms. Research how brands are successfully engaging their audiences on these channels and be ready to discuss specific examples during your interview.
✨Showcase Your Storytelling Skills
Prepare to share your best storytelling examples. Think about how you've crafted narratives that resonate with audiences and led to engagement or sales. Bring along a portfolio or examples of your work that highlight your creative direction and content development skills.
✨Be Data-Driven Yet Creative
Demonstrate your ability to analyse performance metrics while also being creatively driven. Be ready to discuss how you’ve used data to inform your content strategies and how you balance insights with innovative ideas to drive brand growth.
✨Embrace the Brand's Vision
Familiarise yourself with the brand’s mission and values before the interview. Show enthusiasm for building a community around the brand and be prepared to share your vision for how you would shape its presence on social media.
