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For Companies At a Glance
- Tasks: Lead fashion, beauty & lifestyle content teams to create viral social media content.
- Company: Join DMG New Media, a leader in social-first brands with 150 million followers.
- Benefits: Enjoy 25 days holiday, discounts, gym access, and a supportive work environment.
- Why this job: Shape the future of fashion and beauty content for millions of engaged audiences.
- Qualifications: Experience in managing teams and executing editorial strategies across platforms.
- Other info: Be part of a diverse and inclusive workplace committed to innovation.
The predicted salary is between 43200 - 72000 £ per year.
DMG New Media is building the next generation of social-first brands - spanning news, entertainment, money, sport, fashion & beauty, lifestyle and culture - powered by an 80-strong team of talent, editors, designers and creatives. With over 150 million social followers, we’re redefining how the media connects with audiences through original, platform-native, talent-led storytelling. We are experts in creating viral video - our fashion & beauty content is viewed more than 60 million times a month. We also have a long list of commercial clients as we provide new and innovative ways for advertisers to reach consumers.
About The Role
We are looking for an experienced candidate to lead the fashion, beauty & lifestyle content teams. This is a unique opportunity to manage the output of first-of-their-kind creator brands, within one of the biggest news publishers in the world. Responsible for producing best‑in‑class social content, the right candidate will have proven experience leading a social‑first team and will be responsible for content and audience growth across the brands to ensure all editorial, audience and commercial requirements are met.
Our existing brands are:
- Eliza - the UK’s fastest-growing fashion and beauty social publisher that inspires Millennial and Gen Z women to shop the best of the high street
- YOU Social - the go‑to destination for 40+ women seeking empowering fashion, lifestyle and beauty expertise
We have big plans to expand our lifestyle output and the successful candidate will play a pivotal role in bringing those plans to life.
Main Responsibilities
- Ensure the smooth day‑to‑day operation of editorial for Eliza, YOU and new channels within the lifestyle vertical
- Manage all the editorial output, ensuring content is best‑in‑class and aligns with brand, audience and business objectives
- Work closely with the commercial team to fulfil client briefs, ensure flawless execution of commercial campaigns, and deliver on revenue targets
- Define and lead the overall editorial vision, in collaboration with senior leaders, strategy and tone of voice across all our platforms including social and newsletters
- Use performance metrics, audience insights and market trends to guide decisions
- Report on editorial KPIs and targets
- Identify opportunities for growth, efficiency and innovation across the business
Person Specification
- Proven experience managing a team
- Proven experience of setting and executing editorial strategy across multiple platforms
- Strong understanding of media/social business models (social platforms, partnerships, licensing etc)
- Innovative mindset and a desire to develop an industry‑leading business
- Excellent communication, stakeholder management and decision‑making skills
Package Description
Our benefits package increases the longer you’ve been with us. Here’s what to expect:
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Pension plan and life cover
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
- Onsite gym, subsidised canteen and onsite nurse and GP clinics
- Plus much more...
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Head of Fashion, Beauty & Lifestyle employer: dmg media
Contact Detail:
dmg media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Fashion, Beauty & Lifestyle
✨Tip Number 1
Network like a pro! Reach out to people in the fashion, beauty, and lifestyle sectors. Attend events, join online forums, and connect with industry leaders on social media. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! Create a portfolio that highlights your best work in social-first content. Use platforms like Instagram or LinkedIn to showcase your projects and engage with your audience. This will make you stand out when applying for roles.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like DMG New Media, and express your interest in potential opportunities. A well-timed email can open doors you didn’t even know existed.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting roles waiting for talented individuals like you. Make sure to tailor your application to highlight how your skills align with the job description. Let’s get you that dream job!
We think you need these skills to ace Head of Fashion, Beauty & Lifestyle
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for fashion, beauty, and lifestyle shine through. We want to see that you’re not just qualified, but genuinely excited about the role and our brands!
Tailor Your Experience: Make sure to highlight your relevant experience in managing social-first teams and creating engaging content. We love seeing how your background aligns with our mission, so don’t hold back on those achievements!
Be Authentic: We value originality, so be yourself in your application. Share your unique perspective on the industry and how you can contribute to our innovative approach. Authenticity goes a long way with us!
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. It’s the easiest way for us to keep track of your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at dmg media
✨Know Your Brands Inside Out
Before the interview, dive deep into DMG New Media's existing brands like Eliza and YOU Social. Understand their target audiences, content style, and recent campaigns. This knowledge will help you demonstrate how your vision aligns with their goals.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully managed teams in the past. Highlight your experience in setting editorial strategies and driving content growth. Be ready to discuss how you can inspire and lead a social-first team to achieve ambitious targets.
✨Be Data-Driven
Familiarise yourself with key performance metrics relevant to social media content. Be prepared to discuss how you’ve used audience insights and market trends to inform your decisions. Showing that you can leverage data to drive content strategy will set you apart.
✨Bring Innovative Ideas to the Table
Think about fresh, creative concepts for fashion, beauty, and lifestyle content that could resonate with Millennial and Gen Z audiences. Presenting innovative ideas during your interview will demonstrate your forward-thinking mindset and passion for the industry.