At a Glance
- Tasks: Create and produce original social video shows from concept to series.
- Company: DMG New Media, a leader in social-first publishing.
- Benefits: Full-time role with opportunities for creativity and growth.
- Other info: Inclusive workplace committed to diversity and innovation.
- Why this job: Join a dynamic team and shape the future of engaging content.
- Qualifications: Experience in social video production and strong creative instincts.
The predicted salary is between 40500 - 49500 £ per year.
Position: Full Time / Permanent
About Us
DMG New Media is building the next generation of social-first publishing, creating platform-native brands across news, sport, lifestyle, entertainment and culture for global audiences.
Our network reaches hundreds of millions of people across social platforms each month, and we're scaling rapidly across both short-form and long-form video.
This role works across the business, but sits primarily within Metro, where we're building a slate of original, talent-fronted shows.
Rush Hour Crush and What I Rent are live now, and we're adding new shows to the slate every quarter.
We're looking for a Creative Producer to help build what comes next.
About the role
As a Creative Producer, you'll help build and run Metro's slate of original shows - from the first pitch, through to a pilot, into ongoing series.
You'll combine creative instinct with hands-on production skill, working closely with hosts, creators and the wider team to build content that's distinctive, watchable and commercially viable.
- Main Responsibilities
- Pitch and develop original formats and build them into repeatable shows for Tik Tok, Instagram, You Tube and beyond.
- Own the shows end-to-end: from pitch, to pilot, to a running series - briefing shoots, writing scripts, and keeping every episode consistent in quality and tone.
- Source and secure talent, locations and kit, and build relationships with hosts and contributors who can carry a format over time.
- Attend and run shoots, directing camera and cast on-set.
- Write scripts, and build format structures and hooks for retention on social.
- Take full ownership and accountability for the shows you run, including how they perform.
- Work closely with creators, hosts and the wider team to keep every show sharp and on-brand - and help connect talent across shows to build a shared audience.
- Use performance data to understand what's working, and refine formats accordingly.
- Spot trends and opportunities - cultural, platform, production or format-related.
- Keep clear, consistent communication on production status across your slate.
Person Specification
- A track record of pitching and building original social video formats - you can talk an idea through from concept, to pilot, to an ongoing series.
- Strong instincts for what makes people stop scrolling, and the ability to write copy, scripts and hooks that are genuinely audience-first.
- Comfortable owning a project end-to-end: briefing and running shoots, managing hosts and contributors, staying on top of every episode across a series.
- A good eye for talent - you can spot what makes someone watchable, and know how to build the kind of relationship that keeps them invested in a format long-term.
- Experience creating for high-profile social channels is an advantage (1M+ follower channels, ideally).
- Comfortable using performance data to judge what's working and adjust a format in response.
- Experience operating cameras is beneficial.
- Some video editing experience (Premiere Pro) is useful but not essential - production and format skills come first here.
- Budget management - able to plan and keep a shoot or series within budget.
- Understanding of legal and editorial guidelines across global markets.
- Able to manage multiple shows and projects at once, within a busy, fast-moving team.
- Flexibility to work outside standard hours around shoots, launches and live moments, as the format demands.
- Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture.
We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed.
Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process.
Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
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Creative Producer employer: dmg media
Join The i Paper as a Digital Production Journalist in Kensington, London, where you'll be at the forefront of impactful journalism in a dynamic and collaborative environment. Enjoy a comprehensive benefits package that grows with your tenure, including generous holiday allowances, access to training and career development, and a supportive workplace culture that values diversity and inclusion. With opportunities to work closely with SEO and visuals teams, you’ll not only enhance your skills but also contribute to a rapidly growing digital platform committed to delivering high-quality news.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Producer
✨Dive Into the Publishing Community
Get involved with local or online publishing communities. Join forums, attend literary festivals, or participate in panel discussions. This can be a goldmine for meeting industry professionals and hearing about opportunities that aren't advertised yet.
✨Stay Updated with Industry Trends
Follow leading publishing media channels on social media, like Twitter and Instagram. See what tactics and content formats are currently trending. This knowledge can help you tailor your discussions when you're networking or at interviews with companies like dmg media.
✨Make Your Passion Visible
If you have a blog or a social media presence focused on books or publishing, use it! Share your thoughts on recent publications, trends in the industry, or interviews with authors. This can showcase your passion and knowledge, making you stand out as a candidate.
✨Hunt for Opportunities on Company Websites
While job boards are useful, don’t forget to go directly to company websites, like dmg media. They often post openings there first. Plus, you might find job descriptions that give insight into what skills they really value, which can help you ace that interview.
We think you need these skills to ace Creative Producer
Some tips for your application 🫡
Show Off Your Writing Style:In the publishing-media world, your writing style is your signature. Make sure your CV highlights relevant writing experiences, whether that's published articles, blog posts, or even social media content. Give us a glimpse of your voice and flair for storytelling right from the start!
Include Relevant Projects:Don’t just list your roles; include specific projects you've worked on that demonstrate your skills in editing, research, or content creation. If you've contributed to a magazine or worked on a publication, make that front and centre! It shows you've got hands-on experience in the industry, which we absolutely love.
Tailor Your Cover Letter:Let’s be honest: a generic cover letter is a missed opportunity. Take the time to craft a letter that speaks to why you’re passionate about this role at dmg media. Mention what excites you about the publishing-media industry and how your skills align with the job description. We want to see that enthusiasm!
Format Matters!:In the publishing-media sector, presentation is key. Ensure your CV and cover letter are well-organised and visually appealing. Use headings, bullet points, and a clean layout. This isn't just about aesthetics — it shows your attention to detail and professionalism, which we really appreciate at dmg media.
How to prepare for a job interview at dmg media
✨Know Your Stuff: Be Ready on Industry Trends
Get yourself clued up on the latest trends in the publishing-media world. Think about how digital transformation is impacting the industry, and be ready to chat about relevant examples. This shows you're not just passionate but also informed!
✨Showcase Your Creativity with a Portfolio
Bring along a portfolio that showcases your writing, editing, or design work. Since it’s a full-time role, they’ll want to see how your style fits their brand at dmg media. Tailor your presentation to their projects for maximum impact.
✨Brush Up on Editing Techniques
Expect some technical questions about editing styles, proofing techniques, and style guides. They might ask you to solve a practical problem or provide feedback on a piece—know the tools and software commonly used in the industry, and be prepared to discuss them!
✨Express Your Passion for Storytelling
In the publishing-media field, storytelling is key. Be ready to discuss what stories inspire you and why you want to join the team at dmg media. Let your enthusiasm shine through; they want to know you're genuinely interested in contributing to their narratives!