At a Glance
- Tasks: Analyse audience data and collaborate with editorial teams to boost reader engagement.
- Company: Join the Daily Mail, a leading media organisation in a dynamic environment.
- Benefits: Full-time permanent position with opportunities for growth and development.
- Other info: Inclusive workplace culture committed to diversity and innovation.
- Why this job: Make an impact by shaping content strategies and engaging diverse audiences.
- Qualifications: Degree in journalism or data, with experience in audience development and analysis.
The predicted salary is between 35000 - 45000 £ per year.
The Daily Mail is recruiting an Audience Editor to join our audience team, partnering with wider editorial teams to reach more readers and deepen engagement, on and off platform. The right candidate will be able to analyse data to provide timely and actionable advice, and work with newsroom desks to ensure the best content is planned, commissioned, published and optimised, and that distribution is tailored to target audiences and platforms. This is a fast-paced and dynamic role that requires strategic thinking with excellent communication and analytical skills.
Main Responsibilities
- Analyse real-time and historical audience and content performance data to identify trends and opportunities for growth and engagement on and off platform.
- Translate data into actionable insights for the newsroom and provide desks with real-time advice on commissioning, optimisation and distribution.
- Monitor search, social and audience trends to spot gaps in our coverage.
- Help to identify repromotion opportunities and tailor stories for specific audiences, platforms and user journeys.
- Execute experiments aimed at better attracting, engaging and retaining our target audiences.
- Assist with planning for daily content and future news events.
- Build strong relationships with editorial teams and work closely with them to implement audience engagement best practices.
- Assist in developing content, distribution, growth and engagement strategies.
- Stay up to date with industry trends and audience engagement best practices.
Person Specification
- Bachelor’s degree in journalism, data or a related field.
- Experience in audience development, editorial data analysis or journalism, ideally within a subscriptions business.
- Strong analytical skills, with experience using data to inform strategies and decisions.
- Strong storytelling and communication skills, with the ability to collaborate effectively with multiple teams and stakeholders.
- Good editorial judgement and the ability to work and make decisions quickly.
- Knowledge of SEO and content optimisation best practices.
- Familiarity with social media platforms and best practices for engagement.
- Creative problem-solving skills and a willingness to experiment.
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Audience Editor employer: dmg media
The Daily Mail offers a vibrant and inclusive work environment in the heart of London, where creativity and data-driven insights come together to engage a diverse audience. As an Audience Editor, you'll benefit from a culture that values collaboration and innovation, with ample opportunities for professional growth and development. Join us to be part of a dynamic team that is committed to excellence and making a meaningful impact in the media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Audience Editor
✨Get Involved in Local Journalism
Join local journalism groups or community events to meet industry folks and make connections. Try volunteering for community newspapers or online platforms – it's a great way to get your foot in the door and show your commitment to the craft.
✨Showcase Your Work Online
Create a personal website or a blog to showcase your best articles, videos, or multimedia projects. This not only highlights your skills but also demonstrates your passion for journalism and helps establish your personal brand in the media landscape.
✨Stay Updated on the Industry Trends
Follow industry leaders on social media and stay updated on the latest trends in journalism. Engage with them by sharing your thoughts or asking questions – you never know when an informative tweet might catch the eye of a recruiter or journalist at dmg media!
✨Explore Internships for Full-Time Opportunities
Don’t shy away from internships, even if you’re looking for full-time roles. Many journalism companies, like dmg media, often hire from their intern pool, so using these as stepping stones can really pay off. Keep an eye on their career page for any openings!
We think you need these skills to ace Audience Editor
Some tips for your application 🫡
Show Off Your Writing Skills:In journalism and media, your ability to write well is essential, so make sure your CV and cover letter reflect that. Include diverse writing samples, whether they’re articles, blog posts, or reports, that showcase your style and versatility. We want to see your voice and ability to engage an audience from the get-go!
Highlight Relevant Experience:If you've interned at a media outlet or contributed to any publications—whether student-run or professional—don't keep it a secret! We love seeing real-world experience, so clearly detail your responsibilities and achievements. Quantify your impact where possible, like mentioning audience growth or story reach.
Tailor Your Application for dmg media:When applying for the Audience Editor role at dmg media, really dig into what makes their content stand out. Reference their tone, style, or any recent articles that resonated with you in your cover letter. This shows we you’re not just sending out generic applications—you’re genuinely interested in what we do!
Prepare for a Portfolio Spotlight:Since you're applying for a full-time role, you're likely expected to have a portfolio ready to go. Make sure to curate a selection of your best work that aligns with what dmg media produces. Provide a link to your online portfolio in your CV and be prepared to discuss your favourite pieces in interviews—this is your chance to shine!
How to prepare for a job interview at dmg media
✨Show Off Your Writing Skills
Prepare a portfolio that highlights your best writing samples. This is crucial in journalism as hiring managers want to see your voice and style. Make sure to include a variety of pieces, like news articles, features, and opinion pieces, showing your versatility.
✨Master the Art of Storytelling
During the interview, be ready to discuss how you approach storytelling. You might be asked to outline a story you reported on, your process for gathering information, and how you engage your audience. Practice telling a couple of your best stories concisely and compellingly.
✨Know the Current Media Landscape
Be prepared to discuss industry trends and how they affect journalism today. Familiarise yourself with key developments in media, and have opinions ready for discussions about digital versus traditional platforms, as well as ethical considerations in reporting.
✨Convey Your Passion and Drive
As you’re applying for a full-time role, they’ll want to know about your long-term commitment to journalism. Share your aspirations for future projects, any internships or freelance work, and how you see yourself growing within dmg media. Show that you’re not just looking for a job, but a career in journalism.
