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- Tasks: Create and execute innovative marketing strategies for exciting international events.
- Company: Join a dynamic team at a leading events company with a global reach.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on teamwork and personal development.
- Why this job: Make your mark in the events industry and connect with diverse audiences.
- Qualifications: 1-2 years of marketing experience; creativity and strong communication skills are key.
The predicted salary is between 30000 - 40000 £ per year.
The Senior Marketing Executive will be responsible for developing effective marketing strategies and campaign plans for an international trade exhibition(s) and conference(s). Using traditional and innovative marketing techniques, the Senior Marketing Executive will support the drive to attract visitors, delegates, exhibitors, sponsors and press. The Senior Marketing Executive will also put forward ideas, develop new initiatives and apply their B2B marketing experience, to enhance and develop marketing activity.
Key Accountabilities
- Contribute to all aspects of marketing activity, ensuring best practice marketing techniques, and communicating a clear promotional message.
- Create and issue promotional electronic newsletters (HTML & Text); become an ‘expert’ in what constitutes an effective email campaign.
- Maintain event website, apply SEO knowledge and recommend ways to enhance user journey.
- Manage PPC campaign – review results and make recommendations.
- Utilise and manage digital tools (i.e. App, survey tool) to enhance campaigns.
- Manage the exhibitor promotional campaign and contribute to campaign strategy.
- Lead copy writing, design and production of delegate marketing materials, and emails.
- Become an expert in salesforce – identify marketing opportunities and utilise data.
- Marketing administration including proof reading, delivering advertising copy, responding to enquiries, monitoring competitor activity etc.
- Negotiate barter details with appropriate media partners and associations.
- Liaise with external suppliers (incl. PR companies, designers, online providers, data houses, registration companies, printers, photographers, mailing houses).
- Support the implementation of research projects to review customer satisfaction and identify portfolio developments.
- Provide onsite support to ensure the smooth running of marketing related activity (i.e. registration, press office, research, placement of branding and materials; sales stand).
Job Context
This role works closely with the event’s exhibition sales and sponsorship team, conference production team and the delegate sales team to generate leads and conversions.
Qualifications, Experience & Skills
Minimum Qualifications and Knowledge: Marketing qualification is advantageous.
Minimum Experience: 1-2 years marketing experience but not strictly in event marketing.
Job–Specific Skills:
- Experience in the use of databases in both mass and targeted direct marketing campaigns.
- Strong knowledge of MS Office Suite, including: MS Word, Outlook, and Excel.
- Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation.
- Excellent negotiation and relationship building skills.
- Strong attention to detail.
- Copy writing.
- HTML proficient.
Behavioural Competencies:
- Practice good time management.
- Be trustworthy, professional and reliable.
- Demonstrate good teamwork with co‑workers/peers.
Equal Opportunity
dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.
Senior Marketing Executive employer: dmg events
Contact Detail:
dmg events Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with professionals in the marketing field. Don’t be shy—introduce yourself and share your passion for marketing; you never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing projects, campaigns, and any cool stuff you've done. This is your chance to shine and demonstrate your expertise in B2B marketing and digital tools.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in leaving a positive impression. Mention something specific from your conversation to remind them of your enthusiasm and fit for the Senior Marketing Executive role.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from passionate candidates. Make sure to tailor your application to highlight your relevant experience and how you can contribute to our marketing strategies.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Executive role. Highlight your B2B marketing experience and any relevant campaigns you've worked on. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for marketing and how you can contribute to our team. Be sure to mention specific strategies or ideas you have in mind for our events.
Show Off Your Digital Skills: Since we’re all about innovative marketing techniques, don’t forget to highlight your experience with digital tools and SEO knowledge. Let us know how you’ve used these skills in past roles to enhance user journeys or campaign effectiveness.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at dmg events
✨Know Your Marketing Strategies
Before the interview, brush up on various marketing strategies, especially those relevant to B2B and event marketing. Be ready to discuss how you would apply traditional and innovative techniques to attract visitors and exhibitors.
✨Showcase Your Digital Skills
Make sure to highlight your experience with digital tools and platforms, particularly in managing PPC campaigns and email marketing. Prepare examples of successful campaigns you've worked on, and be ready to discuss how you can enhance user journeys through SEO and effective website management.
✨Demonstrate Your Copywriting Expertise
Since copywriting is a key part of this role, come prepared with samples of your work. Discuss your approach to creating engaging promotional materials and newsletters, and how you ensure clarity and effectiveness in your messaging.
✨Prepare for Team Collaboration Questions
This role involves working closely with various teams, so be ready to share examples of how you've successfully collaborated in the past. Highlight your interpersonal skills and how you build relationships with co-workers and external partners to achieve common goals.