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- Tasks: Create and execute innovative marketing strategies for international events.
- Company: Join a dynamic team at a leading events company.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on teamwork and personal development.
- Why this job: Make an impact in the exciting world of event marketing and connect with global audiences.
- Qualifications: 1-2 years of marketing experience; creativity and strong communication skills are key.
The predicted salary is between 30000 - 40000 £ per year.
The Senior Marketing Executive will be responsible for developing effective marketing strategies and campaign plans for an international trade exhibition(s) and conference(s). Using traditional and innovative marketing techniques, the Senior Marketing Executive will support the drive to attract visitors, delegates, exhibitors, sponsors and press. The Senior Marketing Executive will also put forward ideas, develop new initiatives and apply their B2B marketing experience, to enhance and develop marketing activity.
Key Accountabilities
- Contribute to all aspects of marketing activity, ensuring best practice marketing techniques, and communicating a clear promotional message.
- Create and issue promotional electronic newsletters (HTML & Text); become an ‘expert’ in what constitutes an effective email campaign.
- Maintain event website, apply SEO knowledge and recommend ways to enhance user journey.
- Manage PPC campaign – review results and make recommendations.
- Utilise and manage digital tools (i.e. App, survey tool) to enhance campaigns.
- Manage the exhibitor promotional campaign and contribute to campaign strategy.
- Lead copy writing, design and production of delegate marketing materials, and emails.
- Become an expert in salesforce – identify marketing opportunities and utilise data.
- Marketing administration including proof reading, delivering advertising copy, responding to enquiries, monitoring competitor activity etc.
- Negotiate barter details with appropriate media partners and associations.
- Liaise with external suppliers (incl. PR companies, designers, online providers, data houses, registration companies, printers, photographers, mailing houses).
- Support the implementation of research projects to review customer satisfaction and identify portfolio developments.
- Provide onsite support to ensure the smooth running of marketing related activity (i.e. registration, press office, research, placement of branding and materials; sales stand).
Job Context
This role works closely with the event’s exhibition sales and sponsorship team, conference production team and the delegate sales team to generate leads and conversions.
Qualifications, Experience & Skills
Minimum Qualifications and Knowledge: Marketing qualification is advantageous.
Minimum Experience: 1-2 years marketing experience but not strictly in event marketing.
Job–Specific Skills:
- Experience in the use of databases in both mass and targeted direct marketing campaigns.
- Strong knowledge of MS Office Suite, including: MS Word, Outlook, and Excel.
- Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation.
- Excellent negotiation and relationship building skills.
- Strong attention to detail.
- Copy writing.
- HTML proficient.
Behavioural Competencies:
- Practice good time management.
- Be trustworthy, professional and reliable.
- Demonstrate good teamwork with co‑workers/peers.
Equal Opportunity
dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.
Senior Marketing Executive employer: dmg events
Contact Detail:
dmg events Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and projects. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their goals, especially in areas like digital marketing and campaign management.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates. Plus, it’s super easy!
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Show Off Your Marketing Skills: Make sure to highlight your marketing experience, especially any B2B campaigns you've worked on. We want to see how you can contribute to our marketing strategies and bring fresh ideas to the table!
Tailor Your Application: Don’t just send a generic CV and cover letter. Take the time to tailor your application to the Senior Marketing Executive role. Mention specific skills from the job description that match your experience – it’ll make you stand out!
Be Creative with Your Copy: Since copywriting is a big part of this role, show us your flair for words in your application. Use engaging language and demonstrate your ability to communicate effectively – we love creativity!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at dmg events
✨Know Your Marketing Strategies
Before the interview, brush up on various marketing strategies, especially those relevant to B2B and event marketing. Be ready to discuss how you would apply traditional and innovative techniques to attract visitors and exhibitors.
✨Showcase Your Digital Skills
Make sure to highlight your experience with digital tools and platforms, particularly in managing PPC campaigns and SEO. Prepare examples of how you've used data to enhance marketing activities or improve user journeys.
✨Prepare for Copywriting Questions
Since copywriting is a key part of the role, be prepared to discuss your writing process. Bring samples of your work or be ready to create a short piece during the interview to demonstrate your skills.
✨Demonstrate Teamwork and Communication
This role requires collaboration with various teams, so be ready to share examples of how you've successfully worked with others in past roles. Highlight your interpersonal skills and how you build relationships with colleagues and external partners.