Event Marketing Manager (FTC)

Event Marketing Manager (FTC)

London Full-Time 36000 - 60000 ÂŁ / year (est.) No home office possible
D

At a Glance

  • Tasks: Lead marketing for an energy event, driving exhibitor and visitor engagement.
  • Company: Join dmg events, a leader in the events industry focused on energy solutions.
  • Benefits: Enjoy a dynamic work environment with opportunities for creativity and innovation.
  • Why this job: Make an impact through strategic campaigns while collaborating with diverse teams.
  • Qualifications: 2+ years in event marketing; marketing qualification preferred.
  • Other info: This is a 6-month fixed-term contract with potential for growth.

The predicted salary is between 36000 - 60000 ÂŁ per year.

PLEASE NOTE: This is a 6 month Fixed Term Contract.

Job Purpose

The Marketing Manager will carry out the marketing activities for an energy event, playing a pivotal role in driving local exhibitor and sponsor participation, as well as delegate and visitor acquisition. The role demands a strategic thinker, capable of creating tailored, high-impact campaigns that align with the event's mission.

The role encompasses traditional and innovative marketing approaches with the primary goal of increasing our reach and conversion within the local market by appropriate penetration in multi-channel campaigns, including website user experience, SEO, digital/print collaterals, EDMs, social media, content marketing, and PR.

The ideal candidate will possess advanced English language proficiency, a skill highly valued for effective translation and content adapted communication and campaign execution. They will demonstrate an ability to critically evaluate processes, ask thoughtful questions, and provide insightful suggestions that enhance overall team performance. A natural aptitude for quickly learning and adapting to new technologies with minimal training is essential, ensuring seamless integration into fast-paced, dynamic environments. The ability to challenge conventional approaches constructively, combined with a proactive mindset, will add significant value to the team's strategic initiatives.

Key Accountabilities

  • Campaign Development & Execution: Design and execute integrated marketing campaigns tailored to the localised market. Align campaigns with international strategies, focusing on sponsor and attendee engagement. Develop and maintain a marketing plan covering all phases of the event cycle. Localize global campaigns to suit the cultural, linguistic, and business nuances of the market. Manage the entire marketing lifecycle, from planning to execution, across digital, print, and experiential channels. Expand beyond language to include culturally tailored visual elements, narratives, and messaging specific to localised energy market sensitivities. Incorporate case studies or success stories from local companies to build local trust and resonance.
  • Performance Metrics: Use Monday.com for project management, ensuring all activities meet deadlines and KPIs. Share weekly reports outlining completed activities and upcoming plans.
  • Stakeholder Collaboration: Work closely with sales teams to generate exhibitor and sponsorship leads. Collaborate with conference production to develop content-led campaigns around event themes. Partner with digital, content, and PR teams to create integrated campaigns that deliver measurable results.
  • Data-Driven Strategy: Utilize market research, attendee profiling, and analytics to refine audience segmentation and campaign messaging. Implement real-time performance tracking and optimize campaigns based on actionable insights. Regularly assess attendee feedback and campaign data to inform future strategies. Collaborate with the data team to create a cyclical data strategy. Analyse and segment audience data to maximise engagement and ROI.
  • Localized Content Creation: Lead the production of localised marketing materials, including brochures, email campaigns, and social media posts. Supervise translations and ensure consistency in tone and messaging across all communications. Work with graphic design teams to develop culturally relevant visual content. Leverage trending local platforms like LINE and X more extensively for engaging with local audiences.
  • Networking & Engagement: Promote and manage unique event features such as the Future Leaders Networking Breakfast, Women in Energy Networking, and the Official Welcome Reception to the local market to ensure attendance. Design marketing campaigns that emphasize the networking, collaboration, and partnership opportunities available at the event.
  • Cross-Functional Collaboration: Act as the primary liaison between the marketing team and specialized functions, such as SEO, CRM, and analytics teams for all local language communications. Maintain strong alignment with dmg events’ global portfolio, ensuring consistency with the branding and objectives of sister events.
  • Media & PR: Manage media partnerships, press releases, and on-site media coordination. Conduct an in-depth analysis of dmg events and the Energy Summit’s portrayal in localised media, pinpointing any gaps between intended and actual perceptions. Include regular media monitoring throughout the campaign to adjust strategies in real-time, ensuring that any shifts in perception are addressed promptly. Use insights to support the development of press releases and public communications that not only align with dmg event's strategic objectives but also speak directly to the unique concerns and priorities of the local market.
  • Enhanced Informational Resources & Event Management: Produce a detailed Exhibitor Guide and additional informational content for the local website and brochures, ensuring they comprehensively address potential queries and provide extensive background on the event. Oversee marketing-related event logistics, including registration systems, mobile apps, and networking platforms. Activate advocacy plans to amplify reach through stakeholder networks.
  • Post-Event Engagement Plans: Use attendee feedback and analytics to shape targeted campaigns for the Energy Summit & Exhibition 2026. Prepare and present a full post-event review of activities completed. Create a “Post Event Report” brochure for sharing with key clients within 4 weeks of event closing.

Qualifications, Experience, & Skills

  • Minimum Qualifications and Knowledge: Marketing qualification preferred.
  • Minimum Experience: 2+ years in mid-level event marketing.
  • Job-Specific Skills: Strategy development and critical path analysis. Database utilization for direct marketing campaigns. Management of mobile apps and online registration systems. People management skills. Website user experience optimization. Budget management across various marketing channels. Proficiency in MS Office Suite. Excellent interpersonal, negotiation, and relationship-building skills. Attention to detail. Experience with email service providers (ESP) for email campaigns.
  • Behavioural Competencies: Strong leadership and time management skills. Professionalism and reliability. Teamwork and collaboration.

dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.

Event Marketing Manager (FTC) employer: dmg events: Energy Portfolio

At dmg events, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As an Event Marketing Manager in Kensington, you'll benefit from a collaborative environment that encourages creativity and innovation, alongside opportunities for professional growth through tailored training and mentorship. With a focus on impactful marketing strategies and a commitment to diversity, we ensure that every team member's contributions are valued and recognised, making us an exceptional employer in the events industry.
D

Contact Detail:

dmg events: Energy Portfolio Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Event Marketing Manager (FTC)

✨Tip Number 1

Familiarise yourself with the energy sector and current trends. Understanding the nuances of the local market will help you tailor your marketing strategies effectively, making you a more attractive candidate.

✨Tip Number 2

Network with professionals in the events and energy industries. Attend relevant events or webinars to connect with potential colleagues and learn about the latest marketing techniques that resonate within this specific field.

✨Tip Number 3

Showcase your ability to create integrated campaigns by discussing past experiences where you've successfully combined digital, print, and experiential marketing. This will demonstrate your strategic thinking and adaptability.

✨Tip Number 4

Be prepared to discuss how you would use data-driven strategies to enhance campaign performance. Highlight your experience with analytics tools and how you've used insights to refine audience engagement in previous roles.

We think you need these skills to ace Event Marketing Manager (FTC)

Strategic Thinking
Campaign Development
Digital Marketing
SEO Knowledge
Content Marketing
Email Marketing
Social Media Management
Project Management
Data Analysis
Market Research
Interpersonal Skills
Negotiation Skills
Attention to Detail
Budget Management
Experience with Email Service Providers (ESP)
Proficiency in MS Office Suite
Team Collaboration
Adaptability to New Technologies
Performance Tracking
Localisation of Content

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in event marketing, particularly any campaigns you've developed or executed. Use specific metrics to demonstrate your success in previous roles.

Craft a Compelling Cover Letter: In your cover letter, emphasise your strategic thinking and ability to create tailored marketing campaigns. Mention your familiarity with both traditional and innovative marketing approaches, as well as your proficiency in English for effective communication.

Showcase Relevant Skills: Highlight skills that align with the job description, such as project management, data analysis, and collaboration with cross-functional teams. Provide examples of how you've used these skills in past roles.

Demonstrate Cultural Awareness: Since the role involves localised marketing, include examples of how you've adapted campaigns to fit cultural nuances. This could involve discussing specific projects where you tailored content or messaging for different audiences.

How to prepare for a job interview at dmg events: Energy Portfolio

✨Showcase Your Campaign Experience

Be prepared to discuss specific marketing campaigns you've developed and executed in the past. Highlight how you tailored these campaigns to meet local market needs, as this role requires a strong understanding of localised marketing strategies.

✨Demonstrate Data-Driven Decision Making

Since the role involves using analytics to refine audience segmentation and campaign messaging, come equipped with examples of how you've used data to inform your marketing strategies. This will show your ability to adapt and optimise based on performance metrics.

✨Emphasise Collaboration Skills

The position requires working closely with various teams, including sales and content production. Be ready to share experiences where you've successfully collaborated across departments to achieve common goals, showcasing your teamwork and communication skills.

✨Prepare for Cultural Sensitivity Questions

Given the emphasis on localised content creation, expect questions about how you approach cultural nuances in marketing. Prepare to discuss how you've adapted messaging or visuals to resonate with different audiences, demonstrating your awareness of cultural sensitivities.

D
Similar positions in other companies
UK’s top job board for Gen Z
discover-jobs-cta
Discover now
>