Brand Design Lead in City of London

This isn't your typical Brand Design Lead role. If you're looking to move into line management, spend your week in stakeholder meetings or become the custodian of a design system, this probably isn't for you. This role is about leading through the work. Reporting to the Creative Director, you'll be the creative benchmark for the brand team. You'll help define the standard, raise the quality of ideas, mentor through critique and still be one of the most hands-on creatives in the studio.

Think campaigns before rollouts. Films before guidelines. Brand worlds before brand books. You're as comfortable creating the idea as you are crafting the execution. You'll work across global campaigns, product launches, hero films, social, digital, events and brand experiences, partnering closely with copywriters, motion designers, video producers, product designers and marketers to build a brand that people genuinely want to engage with.

The opportunity

You'll join one of Europe's fastest-growing technology companies at a point where the brand is becoming a genuine competitive advantage. The ambition isn't to build another in-house marketing team. It's to build one of the most respected in-house creative studios in Europe. A team capable of producing work people wouldn't believe came from an in-house brand team. You'll report into the Creative Director while helping lead the creative craft across a multidisciplinary team of around 10 creatives. There are no formal line management responsibilities, but you'll naturally become the person two Senior Brand Designers look to for creative direction, feedback and raising the standard of the work. This is a leadership role built on exceptional creative craft and influence, not people management.

What you'll be doing

You'll be making exceptional work yourself, every week, while quietly raising the standard of everything around you. That means leading the creative quality of the team's output. Developing integrated campaigns, product launches, hero films, digital experiences, events and social content. Working closely with copywriters, motion designers, video producers, product designers and marketers to build work that people genuinely want to engage with. You'll be helping create the work people remember. The campaigns that define the brand, not simply support it. You'll push concepts further, sharpen storytelling and elevate execution. Not by being the loudest voice in the room, but by consistently showing what brilliant looks like. You won't succeed here by producing more work. You'll succeed by making every piece of work around you better. As the business continues to scale globally, you'll also play a key role in shaping where the brand goes next.

You'll probably be...

Working at a highly creative agency where ideas and craft come first, or within an ambitious in-house creative team that's redefining what modern branding looks like. You might be at Wieden+Kennedy, Mother, Uncommon, BBH, DesignStudio, Ragged Edge, Koto, DixonBaxi or a similarly creative environment. Equally, you could be part of an exceptional in-house team at Anthropic, Ramp, Oatly or another high-growth business where brand is treated as a genuine competitive advantage rather than a support function. Your current title might be Senior Designer, Senior Brand Designer, Brand Design Lead, Art Director or Senior Creative. The title isn't what matters. What matters is your taste. Great ideas. Exceptional craft. Relentlessly high standards. You still love being in Figma. You care deeply about typography, composition, storytelling, motion and ideas. You know how to take good work and make it exceptional. You enjoy creative debate, giving thoughtful feedback and raising the standard of the people around you simply through the quality of your own thinking and craft.

You probably won't enjoy this role if...

Your portfolio is primarily brand identities, guidelines and rollout work. You're looking to step away from design into people management. You'd rather review work than make it. You prefer maintaining existing systems over creating new brand moments.

In return

Fully remote across Europe, with a salary of up to £90,000. More importantly, you'll have a genuine seat at the creative table. The opportunity to help build one of the most ambitious in-house creative studios in technology, at a moment when the brand is becoming a real competitive advantage for the business. A leadership role defined by the quality of your craft and creative influence, not people management.