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- Tasks: Bridge product and revenue teams, creating compelling marketing materials for our AI platform.
- Company: Join DLG, a leading AI-powered market intelligence company in the luxury sector.
- Benefits: Enjoy remote work, flexible PTO, and an annual learning budget.
- Why this job: Shape the future of luxury marketing while collaborating with an international team.
- Qualifications: 5+ years in B2B product marketing, strong storytelling skills, and self-starter attitude.
- Other info: Fully remote role with direct exposure to senior leadership and growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
DLG (Digital Luxury Group) is a Swiss-headquartered company building an AI-powered market intelligence platform used by leading luxury brands to understand their markets, competitors, and consumers. Our platform processes millions of data points across search trends, social signals, and market movements to give luxury executives clarity they can't get anywhere else. Join our international operation spanning Geneva, Shanghai, London, and now Cape Town as we scale our AI-powered platform across the luxury industry.
As a Product Marketing Manager, you'll be the bridge between product and revenue teams, translating our AI-powered market intelligence platform into compelling client-facing materials and market positioning.
- Develop core positioning frameworks, value propositions for key buyer personas, taglines, and templated marketing materials for different use cases.
- Create comprehensive sales toolkit, including competitive battle cards, FAQs, and demo scripts.
- Conduct ongoing competitive analysis, produce differentiation documentation, monitor market and competitor movements, and translate insights into actionable positioning strategies.
- Build customer case studies, develop use case narratives across luxury verticals, and produce white papers that establish thought leadership.
- Lead product release announcements and feature communications, develop multi-channel activation plans, and ensure consistent messaging from internal teams to market.
- Produce product guides and documentation for internal teams and customers, and maintain internal knowledge base.
- Manage demo environment configuration, develop standardised demonstration narratives with vertical-specific customisation for watches & jewelry and fashion sectors.
WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE
Required:
- 5+ years B2B product marketing experience in a start-up, preferably SaaS or data/analytics platforms.
- Proven track record in creating sales enablement materials that drive conversions.
- Strong storytelling and positioning skills — can simplify complex products for business audiences.
- Experience working across time zones with distributed teams.
- Self-starter who can build from scratch with limited direction.
- Strong English communication skills (written and verbal).
Nice to have:
- Luxury industry experience (watches & jewelry, fashion).
- Familiarity with AI/ML product positioning.
- Understanding of MCP/API concepts.
- European or international brand experience.
- Familiarity with marketing automation and CRM tools (e.g., Hubspot, Octopus).
This is a fully remote position based in the UK.
What We Offer
- Remote-friendly role with international team collaboration across Switzerland, the UK, Singapore, and China.
- Direct exposure to senior leadership — no layers of middle management.
- Opportunity to grow with a platform that's scaling across the luxury industry.
- Annual learning & development budget.
- Flexible PTO policy.
- Opportunity to shape product marketing function from ground up.
Product Marketing Manager employer: DLG (Digital Luxury Group)
Contact Detail:
DLG (Digital Luxury Group) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the luxury industry, especially those who work with AI and data analytics. Use platforms like LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with potential employers, make sure to highlight how you've simplified complex products in the past. This will demonstrate your ability to translate technical jargon into compelling narratives that resonate with clients.
✨Tip Number 3
Prepare for interviews by creating a killer sales toolkit of your own! Think about the materials you’d want to present if you were pitching our AI-powered platform. This not only shows your understanding of the role but also your proactive approach.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at DLG and contributing to our exciting journey in the luxury market.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Show Your Storytelling Skills: As a Product Marketing Manager, your ability to simplify complex ideas is key. Make sure your application showcases your storytelling skills. Use clear, engaging language that reflects how you can translate our AI-powered platform into compelling narratives.
Tailor Your Materials: Don’t just send a generic CV and cover letter! Tailor your application to highlight your B2B product marketing experience, especially in SaaS or data/analytics. We want to see how your background aligns with our needs in the luxury sector.
Highlight Your Collaborative Spirit: We work across time zones and teams, so it’s important to show us how you thrive in a collaborative environment. Mention any experiences where you’ve successfully worked with distributed teams to achieve common goals.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape our product marketing function!
How to prepare for a job interview at DLG (Digital Luxury Group)
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the AI-powered market intelligence platform. Familiarise yourself with its features, benefits, and how it stands out in the luxury market. This will help you articulate your thoughts clearly and demonstrate your genuine interest in the role.
✨Showcase Your Storytelling Skills
As a Product Marketing Manager, storytelling is key. Prepare examples of how you've simplified complex products for business audiences in the past. Think about specific campaigns or materials you've created that effectively communicated value propositions to different buyer personas.
✨Prepare for Competitive Analysis Questions
Expect questions about competitive analysis and market positioning. Brush up on current trends in the luxury industry and be ready to discuss how you would approach creating differentiation documentation. Highlight any previous experience you have in conducting competitive analysis.
✨Demonstrate Your Self-Starter Attitude
This role requires a self-starter who can build from scratch. Be prepared to share examples of projects where you took the initiative and drove results with limited direction. This will show that you can thrive in a remote environment and contribute positively to the team.