The role plays a central role in helping the firm maximise the visibility, reach and effectiveness of its content, campaigns and thought leadership across digital channels. Working with Communications, Marketing and Business Development, practice groups, sectors and external agencies, the role is responsible for planning, delivering, optimising and reporting on digital marketing activity that supports the firm's strategic priorities and enhances engagement with target audiences.
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.
The successful candidate will combine strategic thinking with hands-on delivery, using data, insight and digital channel expertise to improve campaign performance, strengthen audience engagement and support the firm's reputation and growth ambitions.
The role will involve: Digital Campaign Delivery and Optimisation – planning, managing and optimising digital marketing campaigns across multiple channels to maximise visibility, engagement and return on investment.
Paid Social Media Management – developing, executing and continuously improving paid social media activity to support firmwide campaigns, events, recruitment initiatives and thought leadership programmes.
Search and Audience Growth – supporting the firm's search engine optimisation (SEO) and generative engine optimisation (GEO) activity to enhance discoverability, visibility and audience reach across digital platforms.
Content Promotion and Channel Management – managing the distribution and amplification of content through email, social media and other digital channels to ensure content reaches relevant audiences and delivers measurable impact. Performance Analysis and Insight – monitoring, analysing and reporting on campaign, channel and content performance, translating data into actionable recommendations that improve effectiveness and inform future activity.
Podcast Production and Promotion – supporting the planning, delivery, promotion and performance measurement of the firm's podcast programme and other digital content initiatives.
Main duties and responsibilitiesManage and deliver paid social media campaigns from planning through to optimisation, ensuring activity aligns with firm objectives and delivers measurable resultsSupport the development and execution of digital marketing strategies for global campaigns, thought leadership programmes, events and other priority initiativesExplore ways in which AI tools can make digital communications processes more efficient, and the outputs more engagingManage the promotion and amplification of content across social media, email and other digital channels, ensuring consistent delivery and audience engagementSupport the planning, production, promotion and performance analysis of the firm's podcast programme and related digital content initiativesMonitor campaign and channel performance, producing regular reporting and actionable insights for stakeholders across the businessSupport and continuously improve the firm's search engine optimisation and generative engine optimisation activities, identifying opportunities to improve visibility and discoverabilityPartner with Communications, Marketing & Business Development and practice stakeholders to advise on digital marketing approaches and recommend the most effective channels and tacticsManage relationships with external agencies, suppliers and technology partners, ensuring high-quality delivery and value for investmentDevelop and deliver guidance, training and best practice resources to help upskill the wider marketing community in digital marketing disciplines including paid social, search, analytics and audience engagementContribute to the delivery of firmwide website, content and digital transformation initiatives, providing subject matter expertise and practical implementation supportMaintain awareness of digital marketing developments, emerging technologies and industry best practice, proactively identifying opportunities to improve performance and capabilityThe role holder may be required to undertake additional duties from time to time.
About youDemonstrable experience in digital marketing, with a strong understanding of digital channels, campaign delivery, audience engagement strategies and emerging digital technologiesExperience of planning, managing and optimising paid social media campaigns across multiple platformsKnowledge of search engine optimisation and a strong interest in emerging approaches to digital discoverability, including generative engine optimisationExperience of email marketing, content promotion and audience development activityProven ability to analyse performance data and translate complex information into clear, actionable insights and recommendations (ability to use Power BI will be a plus)Knowledge of, and enthusiasm for, AI-powered tools and technologies, with a willingness to explore new ways of improving productivity, effectiveness and audience engagement through innovation and automationExperience of managing multiple projects and priorities simultaneously while maintaining high standards of deliveryStrong stakeholder management skills, with the ability to build trusted relationships, influence colleagues at all levels and bring others with them when introducing new ideas and ways of workingExcellent communication and interpersonal skills, with the ability to explain digital concepts, data and emerging technologies clearly to both technical and non-technical audiencesExperience of managing external agencies, suppliers or partners and ensuring effective delivery against agreed objectivesA proactive, positive and solutions-focused mindset, with the confidence to take ownership, identify opportunities, overcome challenges and drive continuous improvementStrong organisational skills and attention to detail, with the ability to manage competing deadlines effectivelyAbility to work collaboratively across functions, regions and time zones while also operating independently when requiredCommercially aware, with a clear understanding of how digital marketing contributes to broader business, brand and growth objectivesResilient, adaptable and enthusiastic, with a can-do attitude and the confidence to navigate ambiguity, embrace change and deliver results in a fast-paced environmentThis job description is not designed to be exhaustive and can be varied, as required, to develop, or fulfil, the role.
About usWe're a global law firm helping our clients achieve their goals wherever they do business.
Our pursuit of innovation has transformed our delivery of legal services.
With offices in the Americas, Europe, the Middle East, Africa and Asia Pacific, we deliver exceptional outcomes on cross-border projects, critical transactions and high-stakes disputes. At DLA Piper, we understand that inclusion is not a one-size-fits-all concept.
We embrace and celebrate the range of perspectives, backgrounds and experiences that each individual brings to our firm.
By fostering a culture that welcomes and appreciates all aspects of our individuality, we ensure that everyone has the opportunity to succeed. Our commitment to inclusion and positive social impact enables us to provide exceptional service to our clients and communities, while nurturing a unique and inclusive culture for all our people.
We welcome the unique contribution that you will bring to our firm and actively encourage applications from all talented people – however your talent is packaged, whatever your background or circumstance and regardless of how you identify. xohmjla We are committed to being accessible and accommodating any reasonable adjustments needed throughout the recruitment process to ensure an inclusive experience for all. If you need any support or adjustments, please let us know. Where local legislation permits, we will conduct relevant pre-engagement screening checks prior to your first day.
Digital Marketing Manager in Vauxhall employer: DLA Piper
DLA Piper is an exceptional employer, offering a dynamic and inclusive work culture that fosters collaboration across its global teams. With a strong commitment to employee growth, you will have access to continuous professional development opportunities while working in the vibrant city of London, known for its rich legal landscape and multicultural environment. Join us to make a meaningful impact as you navigate complex legal challenges in a supportive and innovative setting.
