Marketing & Business Development Manager - Corporate

The International Marketing & Business Development team for the Corporate Practice Group is responsible for helping partners to develop the group's business, win new, profitable work, build its relationships with existing and potential clients and enhance the group's market profile. It forms part of a larger marketing team, based in locations across Europe, Middle East, Africa and Asia Pacific with a strong London centre. The Corporate Group is split into 6 subgroups: Mainstream M&A, Private Equity, Investment Funds, Equity Capital Markets, Emerging Growth Companies and Venture Capital and International Corporate Reorganisations. The role will take responsibility for being the “go to” person for 2-3 of these subgroups. This role will sit with the core International Corporate group Marketing & Business Development (MBD) team. The team is further supported by aligned marketing colleagues in the wider team and the Global Service Centre (GSC). They will be expected to provide strategic and business planning support to the International Corporate practice group with a focus on 2-3 of its subgroups. This includes ensuring the preparation and delivery of effective, dynamic marketing and business development action plans designed to achieve the business objectives of those subgroups. Some travel within the UK and internationally may be required with the role.

Main duties and responsibilities

• Work closely with International partners in order to develop strategic business development and marketing plans, the infrastructure (regular calls etc.) required to deliver these and help lead all supporting activity.
• Create, lead and execute targeted marketing campaigns (using the full marketing mix) designed to raise our profile and win new business in specific areas.
• Advise on pitch strategy, help prepare pitch documents, manage rehearsals for new business pitches and perform pitch debriefs.
• Provide lead Corporate BD support and coordination for firmwide pitches managed by the firm's central pitch team.
• Work with the Partners and Press Office to manage relationships with the media and proactively seek out the most appropriate press coverage.
• Work with the Research Team to provide insightful research on companies, industries and countries.
• Manage submissions to the main legal directories and relevant industry awards.
• Manage the production of client communications from concept through to distribution.
• Manage, maintain and review the group’s key client-facing marketing materials and marketing / pitch content stored internally.
• Proactively manage internal communications.
• Help join the dots across the matrix structure of Practice Groups, Sectors and Locations.
• Identify and organise networking and profile raising opportunities for the lawyers with clients and prospects.
• Manage internal and external events and training sessions.
• Help manage the UK marketing budget and support the management of the international budget.
• Build your own internal network across International BD colleagues and key lawyers.

The job holder may be required to undertake additional duties from time to time.

Successful Candidate Will Be Expected To

• Interpret loose briefs and bring clarity to initial ideas.
• Identify information requirements and manage projects.
• Contribute information and ideas to the strategy process.
• Create effective communication plans.
• Manage communication activities.
• Plan marketing projects and prepare budgets.
• Manage and report on project delivery against plan and objectives.
• Measure the effectiveness of marketing activities.
• Provide constructive challenge and develop new ideas/new approaches.
• Embrace change. Influence others to modify their behaviours and attitudes where necessary.
• Maintain relationships with other functions and disciplines within DLA Piper.
• Demonstrate advanced stakeholder management, communication skills, diplomacy and negotiation skills.
• Maintain relationships with external agencies and membership organisations.
• Explore and assess risk scenarios for DLA Piper in relation to stakeholders.
• Be involved in activity which promotes the overall well-being and/or standing of the business; evaluate ethical codes to ensure marketing activities are compliant.
• Develop and manage budgets demonstrating analytical skills to interpret financial information.

About You

• Prior experience / knowledge of the Corporate market (in an ideal world, but not a pre-requisite).
• A Degree and/or CIM Chartered Postgraduate Diploma in Marketing.
• Knowledge of Marketing/BD processes - a sound understanding of new business processes, CRM as a concept and the emerging technologies needed to help us win and retain clients legal work.
• Sales techniques and coaching skills.
• A professional approach, score highly in terms of commitment and internal client care.
• Excellent communication and project management skills. You will be expected to have strong probing, consultative listening skills coupled with the ability to negotiate and persuade legal and client personnel.
• Excellent interpersonal skills with the ability to exercise tact and diplomacy.
• The ability, confidence and tact to challenge senior stakeholders.
• A proven ability to deal with confidential and sensitive information.
• Experience in dealing with a demanding workload and conflicting priorities.
• The calmness to multi-task and work to deadlines, be methodical and logical, as well as thrive in a robust and (at times) demanding environment.
• The ability to see delegated tasks through to completion to a high standard.
• Good IT literacy - experience of Excel, Word, Powerpoint and Outlook is essential; experience of using InterAction/CRM systems would be beneficial.
• A consistently positive attitude and adopt a 'can do' approach as well as being able to work well on own initiative and also as part of a wider team; collaborative working style.
• The confidence and ability to communicate confidently and effectively at all levels.
• An attitude that allows them to be comfortable with ambiguity.
• Enthusiasm!

About Us

We're a global law firm helping our clients achieve their goals wherever they do business. Our pursuit of innovation has transformed our delivery of legal services. With offices in the Americas, Europe, the Middle East, Africa and Asia Pacific, we deliver exceptional outcomes on cross-border projects, critical transactions and high-stakes disputes. At DLA Piper, we understand that inclusion is not a one-size-fits-all concept. We embrace and celebrate the range of perspectives, backgrounds and experiences that each individual brings to our firm. By fostering a culture that welcomes and appreciates all aspects of our individuality, we ensure that everyone has the opportunity to succeed. Our commitment to inclusion and positive social impact enables us to provide exceptional service to our clients and communities, while nurturing a unique and inclusive culture for all our people. We welcome the unique contribution that you will bring to our firm and actively encourage applications from all talented people – however your talent is packaged, whatever your background or circumstance and regardless of how you identify. We are committed to being accessible and accommodating any reasonable adjustments needed throughout the recruitment process to ensure an inclusive experience for all. If you need any support or adjustments, please let us know. Where local legislation permits, we will conduct relevant pre-engagement screening checks prior to your first day.