At a Glance
- Tasks: Own the retention strategy for email and SMS across our apparel brands.
- Company: Dynamic eCommerce company scaling brands to $10M+ revenue.
- Benefits: Competitive salary, hands-on experience, and a collaborative team environment.
- Other info: Join a dedicated team focused on innovative retention solutions.
- Why this job: Make a direct impact on brand growth and retention strategies.
- Qualifications: 3+ years in Klaviyo with strong eCommerce knowledge.
The predicted salary is between 50000 - 70000 € per year.
We own and operate eCommerce apparel brands, scaling them to $10M+ revenue, profitably. We work hands‐on with brand founders, owning growth outcomes and supporting capital, business strategy, and execution.
We're hiring a Klaviyo Email & SMS Retention Specialist to own the retention channel across a portfolio of owned apparel brands. This is a strategy‐first role. You know what works in Klaviyo and you'll bring that expertise in‐house, working alongside a dedicated email designer, copywriters, and our Head of Growth.
What You'll Own
- Retention strategy across email and SMS (what to build, how to sequence it, and why)
- The full Klaviyo build (flows, campaigns, segments, triggers, etc.)
- Deliverability and list health (domain reputation, suppression, etc.)
- Performance (attributed revenue, flow metrics, and campaign ROI across all brands)
What You'll Do
- Audit existing Klaviyo setups across brands and define what good looks like for each
- Build and continuously optimize a full lifecycle flow library
- Develop segmentation strategies based on purchase behavior, LTV tiers, product affinity, and engagement
- Collaborate with the Head of Growth on the promotional calendar and translate it into campaign execution
- Work with our email designer and copywriters who handle creative
- Run structured A/B tests and build repeatable playbooks from results
- Manage SMS as a dedicated channel
- Stay ahead of Klaviyo updates, features, and DTC retention best practices
What We're Looking For
- 3+ years hands‐on in Klaviyo within a DTC or eCommerce context
- You think in systems (customer journeys, lifecycle stages, and behavioral triggers, not just one‐off sends)
- Deep knowledge of segmentation, flow logic, conditional splits, and deliverability
- Proven track record of growing email and SMS as a percentage of total revenue
- Strong grasp of eCommerce metrics
- SMS experience including TCPA/CAN‐SPAM compliance
- Shopify integration experience
- Apparel or fashion eCommerce a plus (not required)
Why This Role
- Own the strategy, not just the execution — you define how retention works across the portfolio
- The team is already built — designer, copywriters, and a Head of Growth who are invested in making this work
- Work on owned brands, not client accounts — your work compounds
- Direct impact on revenue with real ownership and upside
Klaviyo Email & SMS Retention Expert in London employer: DL Media
As a Klaviyo Email & SMS Retention Expert at our dynamic eCommerce apparel brands, you'll thrive in a collaborative environment that prioritises strategy and innovation. We offer a supportive work culture with dedicated teams, ample opportunities for professional growth, and the chance to make a direct impact on revenue while working on owned brands. Join us to shape retention strategies and enjoy the unique advantage of being part of a rapidly scaling company committed to your success.
StudySmarter Expert Advice🤫
We think this is how you could land Klaviyo Email & SMS Retention Expert in London
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce and email marketing space, especially those who work with Klaviyo. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your Klaviyo projects, including successful campaigns and retention strategies. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay updated on industry trends! Follow blogs, podcasts, and forums related to eCommerce and email marketing. Being knowledgeable about the latest Klaviyo features and best practices will make you stand out during interviews.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in our brands. Tailor your application to highlight your experience with retention strategies and how you can drive growth for our portfolio.
We think you need these skills to ace Klaviyo Email & SMS Retention Expert in London
Some tips for your application 🫡
Show Your Klaviyo Expertise:Make sure to highlight your hands-on experience with Klaviyo in your application. We want to see how you've successfully implemented retention strategies and what results you've achieved. Don't hold back on the details!
Tailor Your Application:Take a moment to customise your application for this role. We love seeing candidates who understand our eCommerce apparel brands and can connect their past experiences to our needs. Show us why you're the perfect fit!
Be Data-Driven:Since this role is all about performance, include specific metrics and outcomes from your previous work. We want to know how you've grown email and SMS revenue and what strategies worked best for you. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures it gets the attention it deserves. Plus, we can't wait to hear from you!
How to prepare for a job interview at DL Media
✨Know Your Klaviyo Inside Out
Make sure you’re well-versed in all things Klaviyo. Brush up on your knowledge of flows, campaigns, and segmentation strategies. Be ready to discuss specific examples of how you've optimised these elements in past roles.
✨Showcase Your Strategy Skills
This role is all about strategy, so come prepared with a clear understanding of retention strategies. Think about how you would approach building a lifecycle flow library and be ready to share your ideas on what good looks like in terms of email and SMS retention.
✨Demonstrate Your Analytical Mindset
Be prepared to talk numbers! Highlight your experience with performance metrics, A/B testing, and how you’ve used data to drive decisions. Show them you can not only execute but also analyse and optimise for better results.
✨Stay Ahead of the Game
Familiarise yourself with the latest Klaviyo updates and DTC retention best practices. Bring insights to the table about trends in the eCommerce space, especially in apparel, and how they could impact retention strategies.
