At a Glance
- Tasks: Own the email and SMS retention strategy for thriving apparel brands.
- Company: Dynamic eCommerce company scaling brands to $10M+ revenue.
- Benefits: Competitive salary, creative team, and direct impact on brand growth.
- Other info: Collaborative environment with a dedicated team ready to support your vision.
- Why this job: Lead innovative retention strategies and see your work drive real revenue.
- Qualifications: 3+ years in Klaviyo with a strong grasp of eCommerce metrics.
The predicted salary is between 50000 - 65000 € per year.
We own and operate eCommerce apparel brands, scaling them to $10M+ revenue, profitably. We work hands‑on with brand founders, owning growth outcomes and supporting capital, business strategy, and execution.
We're hiring a Klaviyo Email & SMS Retention Specialist to own the retention channel across a portfolio of owned apparel brands. This is a strategy‑first role. You know what works in Klaviyo and you'll bring that expertise in‑house, working alongside a dedicated email designer, copywriters, and our Head of Growth.
What You'll Own:
- Retention strategy across email and SMS (what to build, how to sequence it, and why)
- The full Klaviyo build (flows, campaigns, segments, triggers, etc.)
- Deliverability and list health (domain reputation, suppression, etc.)
- Performance (attributed revenue, flow metrics, and campaign ROI across all brands)
What You'll Do:
- Audit existing Klaviyo setups across brands and define what good looks like for each
- Build and continuously optimize a full lifecycle flow library
- Develop segmentation strategies based on purchase behavior, LTV tiers, product affinity, and engagement
- Collaborate with the Head of Growth on the promotional calendar and translate it into campaign execution
- Work with our email designer and copywriters who handle creative
- Run structured A/B tests and build repeatable playbooks from results
- Manage SMS as a dedicated channel
- Stay ahead of Klaviyo updates, features, and DTC retention best practices
What We're Looking For:
- 3+ years hands‑on in Klaviyo within a DTC or eCommerce context
- You think in systems (customer journeys, lifecycle stages, and behavioral triggers, not just one‑off sends)
- Deep knowledge of segmentation, flow logic, conditional splits, and deliverability
- Proven track record of growing email and SMS as a percentage of total revenue
- Strong grasp of eCommerce metrics
- SMS experience including TCPA/CAN‑SPAM compliance
- Shopify integration experience
- Apparel or fashion eCommerce a plus (not required)
Why This Role:
- Own the strategy, not just the execution — you define how retention works across the portfolio
- The team is already built — designer, copywriters, and a Head of Growth who are invested in making this work
- Work on owned brands, not client accounts — your work compounds
- Direct impact on revenue with real ownership and upside
Klaviyo Email & SMS Retention Expert employer: DL Media
Join a dynamic team that values strategy and ownership, where your expertise in Klaviyo will directly influence the growth of our eCommerce apparel brands. With a collaborative work culture and a focus on employee development, you'll have the opportunity to shape retention strategies while working alongside dedicated professionals in a supportive environment. Enjoy the unique advantage of working on owned brands, allowing you to see the tangible impact of your efforts on revenue and brand success.
StudySmarter Expert Advice🤫
We think this is how you could land Klaviyo Email & SMS Retention Expert
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce and email marketing space, especially those who work with Klaviyo. Join relevant groups on LinkedIn or Facebook, and don’t be shy about asking for advice or insights.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your Klaviyo projects, including any successful campaigns or retention strategies you've implemented. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of eCommerce metrics and Klaviyo features. Be ready to discuss how you've used segmentation and flow logic to drive results in past roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team and making an impact on our brands.
We think you need these skills to ace Klaviyo Email & SMS Retention Expert
Some tips for your application 🫡
Show Your Klaviyo Expertise:Make sure to highlight your hands-on experience with Klaviyo in your application. We want to see how you've successfully implemented retention strategies and what results you've achieved. Don't hold back on the details!
Tailor Your Application:Customise your CV and cover letter to reflect the specific skills and experiences that align with our job description. We love seeing candidates who take the time to connect their background with what we’re looking for in a Klaviyo Email & SMS Retention Expert.
Demonstrate Your Strategic Thinking:This role is all about strategy, so be sure to showcase your ability to think in systems and develop comprehensive retention plans. Share examples of how you've built and optimised lifecycle flows or segmentation strategies in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. Plus, it shows you're keen to join us!
How to prepare for a job interview at DL Media
✨Know Your Klaviyo Inside Out
Make sure you’re well-versed in all things Klaviyo. Brush up on your knowledge of flows, segments, and triggers. Be ready to discuss specific strategies you've implemented in the past and how they drove retention.
✨Showcase Your Analytical Skills
Prepare to talk about how you measure success in email and SMS campaigns. Bring examples of metrics you've tracked, like attributed revenue and campaign ROI, and be ready to explain how you used that data to optimise performance.
✨Demonstrate Your Strategic Thinking
This role is all about strategy, so come prepared with ideas on how you would approach retention for their portfolio of brands. Think about customer journeys and lifecycle stages, and be ready to share your vision on how to enhance engagement.
✨Be Ready to Collaborate
Since you'll be working closely with designers and copywriters, highlight your experience in cross-functional teams. Share examples of how you’ve successfully collaborated in the past to execute campaigns that resonate with customers.
