PR/Campaigns Manager - DK Marketing & Communications

Are you a passionate and creative individual who loves bringing books to life for readers? Do you have a knack for generating excitement and sparking conversations around books? If so, we’re looking for a talented PR/Campaigns Manager to join our dynamic team at DK.

Responsibilities

• Play a vital role in driving sales and raising brand awareness for both our adults and kids books.
• Develop and execute innovative publicity campaigns that generate impactful press coverage across all media channels and events.
• Own campaigns and be the go‑to person for certain books and licensors.
• Write compelling press releases and promotional copy.
• Collaborate with internal teams, including editorial, social media and our in‑house design team, to create integrated campaigns.
• Monitor and analyse campaign performance to measure effectiveness and identify areas for improvement.
• Build and maintain strong relationships with journalists, librarians, trade press, retailers, and industry influencers.
• Secure feature and review coverage in key media outlets, including traditional and digital platforms.
• Organise and attend industry events, conferences, author events, and book launches.
• Work with licensors and external partners, being both proactive and reactive to ensure our books reach their audiences.
• Embrace some marketing responsibilities, such as digital marketing opportunities, bookshop collaborations and advertising where relevant.

As a PR/Campaigns Manager, you'll need a passion for entertainment brands and a strong understanding of the book market. We are seeking a motivated self‑starter eager to contribute to discussions and share fresh ideas. This role is perfect for an expert organiser who can manage a busy and varied workload, while juggling multiple deadlines. You'll possess a keen eye for detail, be adaptable to creative changes, and excel as a team player and communicator. Your ability to build strong working relationships will be crucial. You will also have excellent presentation skills and experience working with external licensing partners.

Qualifications

• A proven track record of generating eye‑catching, stand‑out PR coverage and events, ideally at a trade publishing house.
• Strong attention to detail, with an understanding of the elements needed to make a title commercially successful.
• Detailed working knowledge of PR and strong, established media connections.
• Motivated to develop own understanding of the media and the wider children’s book market.
• Strong organisational and administrative skills, ability to prioritise busy workload.
• Excellent communication and people skills at all levels and ability to build and maintain first‑rate relationships with external and internal contacts as well as the ability to speak confidently and pitch ideas in internal and external meetings.
• Excellent verbal and written communication/negotiation skills.
• Results‑driven, with an ability to analyse effectiveness of campaigns against budget and sales.
• Sociable, confident, enthusiastic and self‑motivated team player.
• Awareness / experience of marketing tactics and campaign approaches a bonus.

Hybrid Working

This is a hybrid role requiring a minimum of 3 days per week in our Pimlico office. As this is non‑negotiable, please ensure you are within a reasonable commuting distance of London before applying.

Benefits

• 25 days paid holiday entitlement in year one, plus bank holidays.
• Volunteering policy and charity matching.
• Employee assistance programme.
• 70% discount on company books.
• Cycle to work scheme and discounted gym membership.
• Flex Fridays (1pm Finish).
• Up to 30 days remote working from abroad.

Equal Opportunity

DK is committed to building a diverse workforce that reflects the varied communities that read our books across the world. We encourage applications from all individuals, regardless of age, religion, gender, ethnicity, disability, sexuality or social background. DK has adopted The Halo Code. DK is a member of the disability confident scheme. We guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy/ies.