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- Tasks: Lead social and digital strategies to promote diverse publishing lists.
- Company: Join DK, a dynamic publisher passionate about bringing books to life online.
- Benefits: Enjoy 25 days holiday, remote work options, and a 60% discount on books.
- Why this job: Make a real impact in a creative, fast-paced environment with a talented team.
- Qualifications: Proven experience in social media strategy and management is essential.
- Other info: Flexible working policy and commitment to diversity make DK an inclusive workplace.
The predicted salary is between 43200 - 72000 £ per year.
DK Marketing & Communications – Head of Social & Digital (12-month Fixed-term Contract)
DK Greater London, England, United Kingdom
DK Marketing & Communications – Head of Social & Digital (12-month Fixed-term Contract)
DK Greater London, England, United Kingdom
5 days ago Be among the first 25 applicants
Are you passionate about the ever-changing digital world and love the idea of bringing books to life online?
We\’re looking for a creative and strategic Head of Social & Digital to lead our talented team for a 12-month maternity cover contract. This is a fantastic opportunity to make a real impact, working across our diverse publishing lists, from children\’s and licensing to our adult titles.
This is a busy and varied role at the heart of our central marketing team. You\’ll be the voice of social and digital for the business, shaping our strategy and getting our brilliant books into the hands of more readers. We need someone who can hit the ground running, working at the helm of our social and digital strategy, covering everything from paid media to organic growth.
What you\’ll be doing:
- Developing and implementing growth strategies for platforms like TikTok, Instagram, and Facebook, as well as for our newsletters and website.
- Leading the planning and execution of paid social campaigns, working to drive a strong return on investment.
- Meeting with authors and internal teams to plan exciting campaign content.
- Getting out of the office for author filming days and to capture content.
- Overseeing the organic social calendar and working with the Social Media Manager to drive reach and engagement.
- Managing campaign budgets and reporting on performance to key stakeholders.
What we\’re looking for:
We\’re seeking someone with a deep understanding of the social and digital landscape who isn\’t afraid to get stuck in. You\’ll need:
- Proven experience in a similar strategic role, with a track record of success.
- Strong experience across both paid and organic social media, including planning, briefing, optimisation, and in-house campaign building.
- A great eye for video and content production.
- The ability to manage budgets and analyse data to improve future campaigns.
- Experience in a management role.
- Excellent relationship-building skills, as you\’ll be working with everyone from authors and agents to internal sales and editorial teams.
If you\’re a passionate, digitally savvy leader who enjoys a varied and fast-paced environment, we\’d love to hear from you.
Please apply with your most recent CV by 3September 2025.
We have a range of benefits to reflect our commitment to our people, some of which are:
- 25 days paid holiday entitlement in year one, plus bank holidays
- Volunteering policy and charity matching
- Employee assistance programme
- 60% discount on company books
- Cycle to work scheme and discounted gym membership
- Flex Fridays (1pm Finish*)
- Up to 30 days remote working from abroad*
And we plant a tree for every new employee to our business
DK is committed to building a diverse workforce that reflects the varied communities that read our books across the world. We encourage applications from all individuals, regardless of age, religion, gender, ethnicity, disability, sexuality or social background. DK is proud to announce that we have adopted The Halo Code.
DK is a member of the disability confident scheme. We guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy/ies.
DK supports flexible working and has introduced a new ‘smart-working’ policy with a hybrid approach of working weekly from home and in DK’s office.
The Book Trade Charity offers financial support to people looking to enter the book trade, but who may struggle to afford the costs of attending interviews or undertaking internships. For more information, visit www.booktradeentrysupport.org
*Subject to certain criteria being met.
Seniority level
-
Seniority level
Director
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing, Public Relations, and Writing/Editing
-
Industries
Book and Periodical Publishing
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DK Marketing & Communications - Head of Social & Digital (12-month Fixed-term Contract) employer: DK
Contact Detail:
DK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land DK Marketing & Communications - Head of Social & Digital (12-month Fixed-term Contract)
✨Tip Number 1
Familiarise yourself with DK's publishing lists and recent campaigns. Understanding their unique voice and target audience will help you tailor your approach during interviews, showcasing how your experience aligns with their needs.
✨Tip Number 2
Network with professionals in the publishing and marketing sectors, especially those who have worked at DK or similar companies. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in social media and digital marketing. Being able to discuss current strategies and tools during your interview will demonstrate your passion and expertise in the field.
✨Tip Number 4
Prepare examples of successful campaigns you've led, particularly those involving both paid and organic social media. Highlighting measurable results will show your ability to drive engagement and ROI, which is crucial for this role.
We think you need these skills to ace DK Marketing & Communications - Head of Social & Digital (12-month Fixed-term Contract)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social and digital marketing. Focus on your achievements in previous roles, especially those that demonstrate your ability to develop and implement successful strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the digital landscape and how it relates to bringing books to life online. Mention specific platforms you have experience with, like TikTok or Instagram, and how you've successfully engaged audiences.
Showcase Your Creativity: Include examples of past campaigns you've led or contributed to, particularly those that involved video and content production. This could be links to your work or a brief description of the projects and their outcomes.
Highlight Leadership Skills: Since this role involves managing a team, emphasise your leadership experience. Discuss how you've built relationships with various stakeholders and how you’ve motivated teams to achieve campaign goals.
How to prepare for a job interview at DK
✨Showcase Your Digital Savvy
Make sure to highlight your experience with various social media platforms, especially TikTok, Instagram, and Facebook. Be prepared to discuss specific campaigns you've led and the strategies you implemented to achieve growth.
✨Demonstrate Your Creative Side
Since this role involves bringing books to life online, think of creative ways you've engaged audiences in the past. Share examples of content you've produced or innovative ideas you've had for campaigns that resonated with readers.
✨Prepare for Budget Discussions
As managing campaign budgets is a key part of the role, be ready to discuss how you've successfully managed budgets in previous positions. Bring examples of how you analysed data to improve ROI on campaigns.
✨Build Rapport with Stakeholders
This position requires excellent relationship-building skills. Think of ways you've collaborated with authors, internal teams, or external partners. Be ready to share anecdotes that demonstrate your ability to work well with diverse groups.