At a Glance
- Tasks: Analyse search performance and customer demand to drive strategic insights.
- Company: Join Currys, the UK's leading tech retailer with a passion for amazing technology.
- Benefits: Hybrid working, ongoing training, and opportunities for career development.
- Why this job: Make a real impact on tech and sustainability while shaping your career.
- Qualifications: Strong understanding of SEO, analytical skills, and excellent communication.
- Other info: Inclusive culture that values every voice and promotes diversity.
The predicted salary is between 36000 - 60000 £ per year.
At Currys we're united by one passion: to help everyone enjoy amazing technology. As the UK's bestāknown retailer of tech, we're proud of the service our customers receive ā and it's all down to our team of 25,000 caring and committed colleagues. Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing.
You will be supporting the business by providing expert insight into search performance, customer demand, and visibility quality across traditional search and AIāled discovery experiences. The role focuses on diagnosing why search performance changes, how customer demand is evolving, and what this means commercially for categories, journeys, and buying decisions. Additionally, you will work closely with an external SEO agency, this role also reviews, interprets, and prioritises technical recommendations, ensuring they are aligned to business priorities and ROI.
Role overview:- Agency Governance, Technical Feasibility and Commercial Impact
- Act as a strategic gatekeeper on agency recommendations, validating feasibility, commercial impact, and alignment before prioritisation and signāoff.
- Translate technical and structural recommendations into clear customer and commercial terms to support rigorous prioritisation and roadmap planning.
- Assess how effectively products are represented across SERPs and AIāled experiences.
- Ensure SEO and GEO principles are consistently considered across platform, content, and initiative changes.
- Search Performance, Demand & Opportunity Insight
- Proactively diagnose search performance changes across SEO and GEO. Connect the dots between demand trends, intent shifts, and - when relevant - technical changes, to explain the whole picture.
- Translate performance signals into commercial insight that informs planning and buying decisions.
- Monitor the competitive landscape in traditional and AIāled search, to identify where our technical program may need to evolve to support the Content Strategy.
- Stakeholder Communication
- Be a clear point of contact for search performance insight across the business.
- Synthesise complex search, demand, and technical insight into plain, decisionāready narratives for nonātechnical stakeholders.
- Support trading, product, and commercial team decisionāmaking through search demand evidence and narrative.
- Agency Governance, Technical Feasibility and Commercial Impact
- Strong understanding of technical SEO fundamentals, with experience reviewing, sense checking and challenging recommendations before implementation.
- Understanding of how AIādriven and generative search experiences differ from traditional SEO.
- Search Performance, Demand and Commercial Insight
- Proven experience analysing commercial performance to explain what's changed, why it matters and the commercial impact.
- Strong ability to interpret demand signals, intent shifts and visibility trends across categories and customer journeys.
- Experience translating complex performance insight into a commercially relevant narrative that informs planning and buying decisions.
- Strong communicator, comfortable working with various crossāfunctional stakeholders.
- Comfortable working in an evolving search and AIāled landscape, where best practices, priorities and areas of focus change frequently, requiring ongoing learning and adaptation.
Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, onāgoing training and skills for life. Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we're in a position to make a real impact on people and the planet. Every voice has a space at our table and we're committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email careers@currys.co.uk and we'll do our best to help.
SEO & GEO Performance and Insights Manager in London employer: Dixons Carphone
Contact Detail:
Dixons Carphone Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land SEO & GEO Performance and Insights Manager in London
āØTip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
āØTip Number 2
Prepare for interviews by researching the company and its culture. Understand their approach to SEO and GEO performance, and think about how your skills can help them achieve their goals. This will show you're genuinely interested!
āØTip Number 3
Practice your storytelling skills! Be ready to share specific examples of how you've tackled challenges in previous roles. This will help you translate your experience into a narrative that resonates with interviewers.
āØTip Number 4
Don't forget to apply through our website! Itās the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace SEO & GEO Performance and Insights Manager in London
Some tips for your application š«”
Tailor Your CV: Make sure your CV is tailored to the SEO & GEO Performance and Insights Manager role. Highlight your experience with technical SEO, agency governance, and any relevant commercial insights you've provided in previous roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your skills align with the job description. Donāt forget to mention your understanding of AI-driven search experiences!
Showcase Your Analytical Skills: In your application, be sure to showcase your analytical skills. Provide examples of how you've diagnosed search performance changes or interpreted demand signals in past positions. We love numbers and insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. Itās the best way for us to receive your application and ensures you donāt miss out on any important updates from our team!
How to prepare for a job interview at Dixons Carphone
āØKnow Your SEO Basics
Brush up on your technical SEO fundamentals before the interview. Be ready to discuss how you would assess and validate agency recommendations, and how these align with commercial impact. This shows you understand the role's core responsibilities.
āØTranslate Technical Jargon
Prepare to explain complex SEO concepts in simple terms. The ability to communicate insights clearly to non-technical stakeholders is crucial. Think of examples where you've successfully done this in the past.
āØStay Updated on Trends
Familiarise yourself with the latest trends in AI-driven search and how they differ from traditional SEO. Being knowledgeable about current developments will demonstrate your commitment to ongoing learning and adaptation in a fast-evolving landscape.
āØShowcase Your Analytical Skills
Be ready to discuss specific instances where you've analysed search performance changes and translated those into actionable commercial insights. Use data to back up your claims and show how your insights have influenced decision-making.