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- Tasks: Shape digital content strategy for SEO and AI discovery platforms.
- Company: Join Currys, the UK's leading tech retailer with a collaborative culture.
- Benefits: Hybrid working, ongoing training, and opportunities for career growth.
- Why this job: Make a real impact on tech visibility and customer experience.
- Qualifications: 2+ years in digital/marketing, strategic mindset, and strong communication skills.
- Other info: Be part of a diverse team committed to sustainability and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
At Currys we’re united by one passion: to help everyone enjoy amazing technology. As the UK’s best-known retailer of tech, we’re proud of the service our customers receive – and it’s all down to our team of 25,000 caring and committed colleagues. Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing.
The Role:
- Shaping the strategic evolution of digital content to maximise visibility and relevance across both traditional search (SEO) and generative AI (GEO), and emerging discovery platforms.
- Shaping the AI-first digital content strategy, building rich and authoritative digital experiences, and partnering across the organisation to ensure our digital content delivers trust, authority, and commercial impact.
- This role helps the business determine what content is needed for both AI search visibility (GEO) and SEO, where expertise and authority are required, and how content should evolve to support discovery and customer decision making.
Role overview:
- Shape and support an AI-first content strategy required for visibility across both traditional search engines and emerging discovery channels (LLM platforms eg Chat GPT, Claude, Gemini etc), defining what content is needed to appear in AI-led answers and summaries, to shape the strategic direction for rich digital content.
- Providing clear briefs and recommendations that guide how on-site content should evolve to strengthen trust, authority and commercial performance.
- Search Visibility Optimisation: Shape and guide how content is structured and optimised for both generative search environments and traditional search engines, and create best practices that keep our brands discoverable as search behaviour evolves.
- Off-Site Visibility & Digital PR Alignment: Collaborate with PR, Social and agency partners to amplify priority content, strengthen topical authority, and ensure external signals support search and AI visibility.
- Industry Awareness and Continuous Learning: Stay informed about developments in AI, search behaviour, and digital content trends by attending relevant conferences, webinars and industry events, and share key learnings with wider teams and business.
Required Experience:
- Digital Experience and Awareness: 2+ years experience in a digital / marketing role or similar. A proactive interest in the evolving search landscape across AI-driven search behaviour, entity led content frameworks, and generative search visibility.
- Strategic Mindset: Proven experience in a strategic role. Experience of setting strategic goals informed by data of clear hypothesis, and guiding these through to implementation via insight-led recommendations.
- Communication and Stakeholder Management: Strong communicator with the ability to translate complex content and AI search concepts into clear, tailored narratives for key stakeholders and senior leadership audiences. Skilled in influencing without direct ownership – guiding delivery teams through clear briefs, frameworks and ways of working.
Join our team and we will be with you every step of the way, helping you develop the career you want with new opportunities, ongoing training and skills for life. Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet. Every voice has a space at our table and we’re committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email careers@currys.co.uk and we’ll do our best to help.
Digital Content Strategy and GEO Discovery Manager employer: Dixons Carphone
Contact Detail:
Dixons Carphone Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Strategy and GEO Discovery Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital content strategies and projects. This is a great way to demonstrate your expertise and make a lasting impression on hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its digital content initiatives. Be ready to discuss how your experience aligns with their goals, especially around AI-driven content strategies and SEO.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Currys.
We think you need these skills to ace Digital Content Strategy and GEO Discovery Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Content Strategy & GEO Discovery Manager role. Highlight your experience in digital marketing and any relevant projects that showcase your strategic mindset and understanding of AI-driven content.
Showcase Your Communication Skills: Since this role involves translating complex concepts into clear narratives, don’t forget to demonstrate your communication skills. Use examples from your past experiences where you successfully influenced stakeholders or simplified intricate ideas.
Highlight Your Industry Awareness: Stay updated on the latest trends in AI and digital content. Mention any conferences, webinars, or events you've attended that relate to the evolving search landscape. This shows us you're proactive and genuinely interested in the field.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at Dixons Carphone
✨Know Your Digital Content Inside Out
Make sure you’re well-versed in the latest trends in digital content strategy, especially around SEO and AI-driven search. Familiarise yourself with how generative AI impacts content visibility and be ready to discuss specific examples of successful strategies you've implemented.
✨Showcase Your Strategic Mindset
Prepare to share your experience in setting strategic goals based on data. Think of a time when you guided a project from hypothesis to implementation, and be ready to explain your thought process and the outcomes. This will demonstrate your ability to think critically and strategically.
✨Communicate Clearly and Confidently
Practice translating complex concepts into simple narratives. You’ll need to show that you can communicate effectively with various stakeholders, so consider role-playing with a friend or mentor to refine your delivery and ensure clarity in your explanations.
✨Stay Current and Engaged
Keep up with industry developments by reading articles, attending webinars, or joining relevant forums. Bring insights from these experiences to the interview, showing your proactive interest in the evolving landscape of digital content and AI. This will highlight your commitment to continuous learning.
