At a Glance
- Tasks: Analyse app performance and deliver insights to optimise user experience and commercial success.
- Company: Join Currys, a leading tech retailer, at our vibrant London Campus.
- Benefits: Enjoy 25 days of leave, great discounts, and a hybrid working model.
- Other info: Be part of a diverse team that values every voice and fosters career growth.
- Why this job: Make a real impact on app engagement while working with cutting-edge analytics tools.
- Qualifications: Experience in app analytics and proficiency in tools like Google Analytics and Power BI.
The predicted salary is between 30000 - 40000 £ per year.
Location: Currys London Campus at Waterloo. Permanent, Full Time, Grade 3.
The Digital Insight Analyst (App) supports the Senior eCommerce Insight Manager in delivering high‑quality app performance insights, analytics solutions, and BAU reporting that enable continuous optimization of the digital app experience and commercial performance. The role works closely with the App, Trading, Ecommerce and Data functions to define data requirements, build robust reporting, and deep dive into app behavioural analytics. The analyst will translate complex findings into actionable insights that improve app engagement, conversion, and customer experience.
Key Responsibilities
- Analytics Set Up
- Full ownership of app analytics from defining requirements and deliver full end to end solution for app analytics
- Define analytics requirement needed to analyze AB test / multi-variant test
- Briefing data requirement to BI team, agencies and developers
- Review and gatekeep the deliverables from BI team, agencies and developers
- Ongoing maintenance of App analytics set up to ensure quality data collection and reporting
- Insight Delivery
- Work closely with key stakeholders (app team, online team, trading team) to provide insights (including, but not limited to, customer behaviour, frustrations, commercial impacts) that support app optimization
- Champion analytical tools including Google Analytics, Clarity, Contentsquare, Power BI, Looker studio and others across the business; always looking for best practice and extracting maximum value from the tools we invest in
- Provide analysis for AB test / multi-variant test
- Draw conclusions and provide actionable insights based on analysis
- Provide commercial insights for business updates
- Provide regular reporting and updates on app performance
- Perform routine statistical analysis and ad-hoc queries
- Deliver continuous evaluation of data to drive app improvement and customer satisfaction
- Train and educate wider business users to be able to self‑serve online dashboards and analytics tools
- Stay updated on industry trends, emerging technologies, and best practices in digital analytics
Required Skills & Experience
- Proficiency in App specific tracking: deep links / SDKs / screen view vs page view
- Understanding in digital tracking and usage of advanced features like user ID and consent mode
- Able to build dashboard using tools like Power BI or Omni
- Commercial knowledge to link in‑app behaviour with commercial metrics
- Experience of Firebase, Google Analytics, Contentsquare, Clarity, Optimizely or similar analytics & AB test tools
- Analytical and able to interpret complex data and have a proven track record of producing insights that influenced business decisions
- Understanding of the marketing funnel and different attribution models
- Understanding of the commercial aspect of the business
- Able to liaise with external partners independently
- Experience working with JIRA or similar systems to manage workflow
- Expert in the use of Microsoft Excel
- Understanding of cloud data management systems and architecture
- Up‑to‑date knowledge of e‑commerce with a passion for exploring and understanding new technologies
- Knowledge of Databricks and SQL query is preferred
- Working knowledge of the telco industry will be a plus
Benefits
- 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme
- Life Assurance
- Fantastic colleague discounts on Tech with Currys and iD Mobile
- Hybrid working (with an expectation to meet in person 2-4 times per month)
Every voice has a space at our table and we’re committed to making inclusion and diversity part of everything we do. We want to make sure you have a fair opportunity to show us your talents during our application process.
Digital Analyst (iD App) employer: Dixons Carphone
At Currys, located in the vibrant Waterloo area of London, we pride ourselves on fostering a dynamic work culture that champions innovation and collaboration. As a Digital Analyst, you'll benefit from a competitive salary, generous annual leave, and fantastic discounts on tech products, all while working in a hybrid environment that promotes work-life balance. We are committed to your professional growth, offering opportunities to enhance your skills in a supportive atmosphere that values diversity and inclusion.
