CRM Automation Manager

Currys London Campus at Waterloo, Permanent, Full Time, Grade 4

At Currys we’re united by one passion: to help everyone enjoy amazing technology. As the UK’s best-known retailer of tech, we’re proud of the service our customers receive – and it’s all down to our team of 25,000 caring and committed colleagues. Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing.

The CRM Automation Manager will define and lead the marketing automation strategy, leveraging our marketing technology to deliver scalable, high‑performing customer journeys and campaigns. They will be responsible for ensuring the CRM platform is used to its full potential, driving customer engagement, conversion and retention through timely, relevant and personalised communications.

Key Responsibilities

• Build and maintain multi‑channel marketing campaigns in Salesforce Marketing Cloud Next, ensuring robust setup, QA and performance tracking
• Collaborate with CRM and data teams to integrate customer attributes and events, enabling reliable audience targeting and segmentation
• Develop and manage audience segments based on customer behaviour, lifecycle stage and product purchase history
• Implement personalisation and multi‑variant testing frameworks to improve campaign effectiveness
• Maintain CRM platform health, resolve issues and apply best practices for incident management
• Evaluate and implement new CRM tools and platform features to improve efficiency and capability
• Deliver regular usage reports and insights to support continuous optimisation and stakeholder engagement across CRM platform tools

Required Skills & Experience

• Minimum 4+ years’ experience in CRM campaign strategy and delivery
• Experience with CRM platforms (e.g. Salesforce Marketing Cloud, Movable Ink)
• Experience in fast‑paced environments; retail experience preferred
• Strong attention to detail, especially when reviewing regulated communications
• Analytical mindset with experience in reporting and deriving actionable insights
• Confident communicator with senior stakeholders
• Proactive, organised, and able to manage multiple projects under pressure
• Collaborative team player with excellent interpersonal skills

Benefits

• 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme
• Private Medical Insurance
• Life Assurance
• Fantastic Colleague Discounts on Tech with Currys and iD Mobile
• Hybrid Working (with an expectation to meet in person 2-4 times per month)

Every voice has a space at our table and we’re committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email careers@currys.co.uk and we’ll do our best to help.