At a Glance
- Tasks: Lead innovative marketing strategies to boost global student recruitment and brand consistency.
- Company: ARU, a top UK university known for its impactful education and research.
- Benefits: Competitive salary, professional development, and the chance to make a real difference.
- Other info: Exciting opportunity for ambitious professionals to drive change in a collaborative environment.
- Why this job: Join a dynamic team and shape the future of education on a global scale.
- Qualifications: Proven leadership in marketing with strong communication and stakeholder management skills.
The predicted salary is between 75000 - 90000 £ per year.
ARU is a global university transforming lives through innovative, inclusive and entrepreneurial education and research. ARU holds a Gold award for the quality of its education, awarded through the Teaching Excellence Framework (TEF). ARU’s research institutes, four faculties, academic partners and Writtle College bridge scientific, technical and creative fields. We deliver impactful research which tackles pressing issues and makes a real difference to our communities. Our academic excellence has been recognised by the UK’s Higher Education funding bodies, with 16 of our research areas assessed as world leading. We are one of the largest providers of Nursing, Midwifery, Health and Social Care students in the UK, and among the UK’s leading universities for degree apprenticeship provision, working with hundreds of employers across the UK.
About the Role: We are now seeking to appoint a Deputy Director of Global Marketing & Channels to play a leading role in the realisation of our collective aims and strategy. This is an exciting time to join ARU and an outstanding opportunity to drive innovation across the institution. Reporting to the Director of Marketing, Communications and Recruitment and working closely with other key senior colleagues and stakeholders, you will provide strategic and operational leadership across partnerships and deputise for the Director as required.
You will lead ARU’s integrated, data‑driven marketing across UK and international markets to support recruitment at all levels. You will lead specialist digital, CRM, media and faculty marketing teams to ensure brand consistency and lifecycle impact. Your leadership and expertise will enable the development and delivery of university wide global student recruitment marketing strategies to align all marketing activity with institutional objectives. Key to success will be the ability to translate recruitment targets into actionable market‑specific marketing plans to support directorate‑wide strategy and recruitment delivery.
We are seeking an exceptional leader with a proven track record of developing and implementing Marketing initiatives across comparably large scale, diverse and complex portfolios. You will possess excellent interpersonal, communication and stakeholder management skills, and will be able to build effective and collaborative working relationships, demonstrating a proactive and positive approach to contributing to the work of the team.
The role offers a fantastic opportunity for an ambitious professional to play a leading role in the future success of the University and its wider impact across the region.
Please note that our client is legally obliged to confirm that the appointee is eligible to work in the UK.
Deputy Director of Global Marketing and Channels in Cambridge employer: Dixon Walter
ARU is an exceptional employer, renowned for its commitment to innovative and inclusive education, as evidenced by its Gold award from the Teaching Excellence Framework. With a vibrant work culture that fosters collaboration and creativity, employees benefit from extensive professional development opportunities and the chance to make a meaningful impact on communities through world-leading research. Joining ARU means being part of a forward-thinking institution that values diversity and empowers its staff to drive change in global marketing and recruitment strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Deputy Director of Global Marketing and Channels in Cambridge
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want to show that you’re not just a fit for the role, but also for the team. Tailor your answers to reflect how your experience aligns with their goals.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources. We can’t stress enough how important it is to be comfortable talking about your achievements and how they relate to the job.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. And remember, apply through our website for the best chance!
We think you need these skills to ace Deputy Director of Global Marketing and Channels in Cambridge
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Deputy Director role. Highlight your experience in global marketing and how it aligns with ARU's mission of innovative education. We want to see how you can drive our marketing strategy forward!
Showcase Your Leadership Skills:This role is all about leadership, so don’t hold back! Share examples of how you've led teams or projects in the past. We’re looking for someone who can inspire and motivate others, so let us know how you’ve done that before.
Be Data-Driven:Since the role involves integrated, data-driven marketing, make sure to include any relevant metrics or results from your previous campaigns. We love numbers that tell a story, so show us how your strategies have made an impact!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at ARU!
How to prepare for a job interview at Dixon Walter
✨Know Your Stuff
Before the interview, dive deep into ARU's mission and values. Understand their innovative approach to education and how they integrate research with teaching. This will help you align your answers with their goals and show that you're genuinely interested in contributing to their success.
✨Showcase Your Leadership Skills
As a Deputy Director, you'll need to demonstrate strong leadership capabilities. Prepare examples from your past experiences where you've successfully led teams or projects, especially in marketing. Highlight how you’ve driven innovation and achieved results in complex environments.
✨Be Data-Driven
Since the role involves integrated, data-driven marketing, come prepared with insights on how you've used data to inform marketing strategies. Discuss specific metrics you've tracked and how they influenced your decisions. This will show that you can translate recruitment targets into actionable plans.
✨Build Rapport
Interpersonal skills are key for this position. During the interview, focus on building a connection with your interviewers. Ask insightful questions about their current marketing strategies and express your enthusiasm for collaboration. This will demonstrate your proactive approach and ability to foster effective relationships.
