At a Glance
- Tasks: Lead innovative marketing strategies to boost global student recruitment and brand consistency.
- Company: ARU, a top UK university known for its impactful education and research.
- Benefits: Competitive salary, professional development, and the chance to make a real difference.
- Other info: Exciting opportunity for ambitious professionals to drive change in a collaborative environment.
- Why this job: Join a dynamic team and shape the future of education on a global scale.
- Qualifications: Proven leadership in marketing with strong communication and stakeholder management skills.
The predicted salary is between 75000 - 90000 £ per year.
ARU is a global university transforming lives through innovative, inclusive and entrepreneurial education and research. ARU holds a Gold award for the quality of its education, awarded through the Teaching Excellence Framework (TEF). ARU’s research institutes, four faculties, academic partners and Writtle College bridge scientific, technical and creative fields. We deliver impactful research which tackles pressing issues and makes a real difference to our communities. Our academic excellence has been recognised by the UK’s Higher Education funding bodies, with 16 of our research areas assessed as world leading. We are one of the largest providers of Nursing, Midwifery, Health and Social Care students in the UK, and among the UK’s leading universities for degree apprenticeship provision, working with hundreds of employers across the UK.
About the Role: We are now seeking to appoint a Deputy Director of Global Marketing & Channels to play a leading role in the realisation of our collective aims and strategy. This is an exciting time to join ARU and an outstanding opportunity to drive innovation across the institution. Reporting to the Director of Marketing, Communications and Recruitment and working closely with other key senior colleagues and stakeholders, you will provide strategic and operational leadership across partnerships and deputise for the Director as required.
You will lead ARU’s integrated, data‑driven marketing across UK and international markets to support recruitment at all levels. You will lead specialist digital, CRM, media and faculty marketing teams to ensure brand consistency and lifecycle impact. Your leadership and expertise will enable the development and delivery of university wide global student recruitment marketing strategies to align all marketing activity with institutional objectives. Key to success will be the ability to translate recruitment targets into actionable market‑specific marketing plans to support directorate‑wide strategy and recruitment delivery.
We are seeking an exceptional leader with a proven track record of developing and implementing Marketing initiatives across comparably large scale, diverse and complex portfolios. You will possess excellent interpersonal, communication and stakeholder management skills, and will be able to build effective and collaborative working relationships, demonstrating a proactive and positive approach to contributing to the work of the team.
The role offers a fantastic opportunity for an ambitious professional to play a leading role in the future success of the University and its wider impact across the region.
Please note that our client is legally obliged to confirm that the appointee is eligible to work in the UK.
Deputy Director of Global Marketing and Channels in Cambridge employer: Dixon Walter
ARU is an exceptional employer, offering a dynamic work culture that fosters innovation and inclusivity in education and research. With a strong commitment to employee growth, ARU provides numerous professional development opportunities and encourages collaboration across diverse fields. Located in a vibrant academic environment, employees benefit from being part of a globally recognised institution dedicated to making a meaningful impact in communities.
StudySmarter Expert Advice🤫
We think this is how you could land Deputy Director of Global Marketing and Channels in Cambridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dixon Walter and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dixon Walter are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dixon Walter on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dixon Walter. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Deputy Director of Global Marketing and Channels in Cambridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dixon Walter. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dixon Walter:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dixon Walter’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dixon Walter
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dixon Walter will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dixon Walter, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
