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- Tasks: Lead marketing automation and campaign management to enhance efficiency and scalability.
- Company: Rapid7 is a dynamic cybersecurity company focused on creating a secure digital world.
- Benefits: Enjoy remote work options, a collaborative culture, and opportunities for innovation.
- Why this job: Join a high-performing team and make a real impact in the cybersecurity landscape.
- Qualifications: 8+ years in marketing operations with strong technical skills and a data-driven mindset.
- Other info: Be part of a diverse team that values unique backgrounds and experiences.
The predicted salary is between 48000 - 72000 £ per year.
Rapid7 is looking for an experienced and passionate leader in Marketing Automation to join our Marketing Operations team, focusing on MarTech strategy, campaign automation, platform optimisation, integrations and technical infrastructure. This role is ideal for a technically skilled (Marketo certified), data-driven Marketing Operations evangelist with a passion for innovation—including delving into how AI can reduce friction in our marketing workflows.
This role requires a natural collaborator to partner effectively, cross functionally, will have the hands-on technical skills as well as understanding the technical impact of business decisions.
About the team:
You will be part of a high performing Marketing Operations team, enabling our Marketing function to deliver against our strategic initiatives. The EMEA Marketing team at Rapid7 is a compact yet powerful regional engine, comprised of approximately 5 to 10 talented professionals based across the UK, Germany, Prague, France, and Reading. This team is deeply integrated within the global marketing organization and is responsible for delivering tailored, market-specific initiatives—from account-based marketing (ABM) and campaign automation to partner and channel programs.
About the Role:
As a Lead Marketing Operations Analyst, your primary responsibility will be to enhancing the efficiency, scalability, and intelligence of our marketing programs, owning the automation systems that power our lead lifecycle, nurture programs, attribution, and personalisation.
Specifically, your focus will be to:
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Drive Marketing Automation & Campaign Management.
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Experience with MarTech Strategy & Technical Infrastructure.
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Operational Infrastructure.
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Strong understanding of Compliance & Governance.
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Experience specifically with Campaign management.
The skills and qualities you’ll bring include:
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Bachelor’s degree in Marketing, business, analytics, or a related field.
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8+ years of experience in GTM strategy, planning, forecasting, or a related field, with at least 5 years in a Marketing Automation role.
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Adobe Certified Expert (Marketo Certified Expert).
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The ability to develop a data driven culture across a Marketing organisation.
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Exceptional analytical and problem-solving skills, with expertise in data visualisation tools (e.g., Tableau, Power BI).
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Strong technical skills: HTML, CSS, basic JavaScript, API integrations, Workato and troubleshooting.
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Familiarity with Python or low-code/no-code automation platforms (Zapier, Workato, etc.).
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Strong understanding of sales, marketing, and customer success operations.
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Excellent leadership and communication skills, with the ability to influence at all levels across a Global organisation.
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Experience in SaaS Marketing Measurement.
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Experience implementing (or testing) Agentic AI tools in a marketing context.
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Proficiency in Marketing, CRM and RevOps tools (e.g., Marketo, Salesforce, GA, 6Sense etc.).
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Familiarity with advanced analytics and predictive modelling techniques.
We know that the best ideas and solutions come from multi-dimensional teams. That’s because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don’t be shy – apply today.
About Rapid7
At Rapid7, our vision is to create a secure digital world for our customers, our industry, and our communities. We do this by harnessing our collective expertise and passion to challenge what’s possible and drive extraordinary impact.
We’re building a dynamic and collaborative workplace where new ideas are welcome.Protecting 11,000+ customers against bad actors and threats means we’re continuing to push the envelope – just like we’ve been doing for the past 20 years.
If you’re ready to solve some of the toughest challenges in cybersecurity, we’re ready to help you take command of your career. Join us.
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Senior Marketing Operations Analyst employer: Divvy Cloud Corp.
Contact Detail:
Divvy Cloud Corp. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Operations Analyst
✨Tip Number 1
Familiarise yourself with Rapid7's marketing strategies and recent campaigns. Understanding their approach will help you tailor your discussions during interviews, showcasing how your experience aligns with their goals.
✨Tip Number 2
Network with current or former employees of Rapid7 on platforms like LinkedIn. Engaging in conversations can provide insights into the company culture and expectations, which can be invaluable during the interview process.
✨Tip Number 3
Stay updated on the latest trends in marketing automation and AI technologies. Being able to discuss innovative ideas and how they can be applied at Rapid7 will demonstrate your passion for the role and industry.
✨Tip Number 4
Prepare specific examples from your past experiences that highlight your technical skills and successful campaign management. This will help you illustrate your capabilities effectively during interviews, making a strong case for your candidacy.
We think you need these skills to ace Senior Marketing Operations Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Marketing Automation, particularly with tools like Marketo. Emphasise your technical skills and any certifications, such as being an Adobe Certified Expert.
Craft a Compelling Cover Letter: In your cover letter, express your passion for innovation in marketing and how you can leverage AI to enhance workflows. Mention specific examples of past successes in campaign management and MarTech strategy.
Showcase Analytical Skills: Demonstrate your analytical capabilities by including examples of how you've used data visualisation tools like Tableau or Power BI to drive marketing decisions. Highlight any experience with predictive modelling techniques.
Highlight Collaboration Experience: Since the role requires effective cross-functional collaboration, provide examples of how you've successfully partnered with different teams in previous roles. This could include working with sales, customer success, or other marketing functions.
How to prepare for a job interview at Divvy Cloud Corp.
✨Showcase Your Technical Skills
As a Senior Marketing Operations Analyst, you'll need to demonstrate your technical prowess. Be prepared to discuss your experience with MarTech tools, especially Marketo, and any relevant certifications. Highlight specific projects where you've successfully implemented automation or integrations.
✨Emphasise Data-Driven Decision Making
This role requires a strong analytical mindset. Prepare examples of how you've used data to drive marketing strategies or improve campaign performance. Discuss the tools you've used for data visualisation and how they influenced your decisions.
✨Demonstrate Collaboration Skills
Since this position involves cross-functional collaboration, be ready to share experiences where you've worked effectively with other teams. Highlight your communication skills and how you've influenced stakeholders at various levels within an organisation.
✨Stay Updated on Marketing Trends
Rapid7 is looking for someone passionate about innovation, including AI in marketing. Research current trends in marketing automation and be prepared to discuss how you see these evolving. This shows your enthusiasm for the field and your commitment to continuous learning.
