At a Glance
- Tasks: Create engaging content for social media and build vibrant online communities.
- Company: Join the University of Sheffield, a world-class institution with a diverse culture.
- Benefits: Enjoy competitive leave, flexible working, and a generous pension scheme.
- Other info: Collaborate with inspiring students and academics in a dynamic environment.
- Why this job: Make an impact by enhancing the university's global reputation through social media.
- Qualifications: Experience in social media and excellent communication skills are essential.
The predicted salary is between 27319 - 31236 £ per year.
The University of Sheffield is a remarkable place to work. Our people are at the heart of everything we do. Their diverse backgrounds, abilities and beliefs make Sheffield a world-class university. We offer a fantastic range of benefits including a highly competitive annual leave entitlement, a generous pensions scheme, flexible working opportunities, a commitment to your development and wellbeing, a wide range of retail discounts, and much more.
Overview
The role of Social Media Executive requires an outward-facing, trend-aware expert in channel management, community building, and data-driven reporting. The role is part of the Social Media Team which enhances the University's reputation by leading the strategic management, optimisation, and growth of our social media channels. The team engage diverse global audiences by ensuring our digital communities are vibrant, inclusive and engaging. Working alongside a dedicated in-house creative team that delivers high-quality assets, the role will focus on distributing this content, fostering active digital communities, and analysing performance to maximise reach and engagement.
Main duties and responsibilities:
- Publish engaging high quality content for the University's social media channels - primarily Instagram, LinkedIn and TikTok.
- Coordinate day-to-day posting schedules ensuring timely and relevant updates that reflect key university news, campaigns and announcements.
- Write compelling, accessible and inclusive copy tailored to different audiences.
- Support the implementation of the university's social media strategy in line with institutional goals.
- Coordinate and evaluate social media campaigns for student recruitment, reputation and events.
- Support community management to ensure timely responses to content including comments and mentions.
- Identify and elevate reputational risks, sensitive issues or crises to senior colleagues.
- Track, analyse and report on social media performance using analytics tools.
- Keep up to date with trends and platform developments.
- Coordinate key initiatives such as the student photographers.
- Act as a brand guardian, ensuring accurate and consistent representation within the brand and reputation guidelines.
- Any other duties as required including attendance at events and other critical business activity throughout the year.
Person Specification
Our diverse community of staff and students recognises the unique abilities, backgrounds, and beliefs of all. We foster a culture where everyone feels they belong and is respected. Even if your past experience doesn't match perfectly with this role's criteria, your contribution is valuable, and we encourage you to apply.
Criteria:
- Good honours degree in Communications/Marketing/Business or a related subject or equivalent experience.
- Experience working in a social or digital media role.
- Experience producing timely, effective and authentic social media content for specific audiences.
- Excellent written and verbal communication skills.
- Experience in social media community management and listening.
- Familiarity with Meta Insights, LinkedIn, TikTok and YouTube Analytics.
- Strong organisational and time management skills.
- Ability to effectively communicate with internal and external stakeholders.
- Enthusiasm for staying updated with the latest social media platforms and trends.
- Understanding of the relevant audiences and demographic.
Further Information
Grade: 5
Salary: £27,319 - £31,236 per annum with the potential to progress to £33,951 per annum through sustained exceptional contribution.
Work arrangement: Full-time, Hybrid
Duration: Open Ended
Line manager: Social Media Manager
Direct reports: Right to work in the UK: This role does not meet the criteria for Skilled Worker sponsorship under the UK Visa & Immigration points-based system.
Next steps in the recruitment process: It is anticipated that the selection process will take place on the week commencing 17 August 2026. This will consist of an interview and related task.
We are a Disability Confident Leader. If you have a disability and meet the essential criteria for this job you will be invited to take part in the next stage of the selection process.
Our University Vision outlines our commitment to building a diverse community of staff and students that recognises and values the abilities, backgrounds, beliefs and ways of living for everyone.
Social Media Executive in Sheffield employer: Diversity Dashboard
Diversity Dashboard is an exceptional employer that prioritises inclusivity and professional growth, making it an ideal place for those passionate about tackling inequality and poverty. With a flexible working environment in the vibrant city of Edinburgh, employees benefit from a supportive work culture that encourages collaboration and continuous learning, ensuring that every team member can thrive in their role while making a meaningful impact in the community.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Executive in Sheffield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Diversity Dashboard and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Diversity Dashboard are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Diversity Dashboard on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Diversity Dashboard. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Executive in Sheffield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Diversity Dashboard. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Diversity Dashboard:Show us that you’ve done your homework! In your application, briefly mention what you admire about Diversity Dashboard’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Diversity Dashboard
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Diversity Dashboard will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Diversity Dashboard, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
