At a Glance
- Tasks: Create engaging digital content and manage social media for Disability Rights UK.
- Company: Join a passionate team dedicated to empowering disabled people.
- Benefits: Flexible working, inclusive culture, and opportunities for personal growth.
- Other info: We encourage applications from diverse backgrounds to enhance our team.
- Why this job: Make a real difference in the lives of disabled individuals through impactful content.
- Qualifications: Creative mindset and experience in digital content creation.
The predicted salary is between 30000 - 40000 £ per year.
Disability Rights UK (DR UK) is looking for a creative, enthusiastic, and collaborative communication and content professional to join our team to lead on creating great content across multiple digital and social media platforms. This post will increase awareness of, and engagement with, DR UK amongst our members, stakeholders and the wider public. You will join a highly successful team that works with Disabled people to change attitudes, perceptions and practices in all areas of life, including physical activity and well-being.
You will be a creative person and able to work collectively, as well as work on initiative, to solve problems and create an impact for the benefit of disabled people. The post will support the management of social media channels and multiple DR UK digital platforms including the main website, Get Yourself Active, Right to Participate, and our soon to be launched Disabled People’s Organisation (DPO) Support Hub. We are looking for someone determined to have a positive impact on the way Disabled people access their rights across all areas of life.
You will have the willingness to learn from and engage with our many partners including Disabled People’s Organisations (DPO), key stakeholders across sectors and of course our key audience, Disabled people themselves.
Purpose of the role
The purpose of the role is to get DR UK content out to the right audiences at the right time. This means managing and creating content across various DR UK platforms including websites and social media. The content might include resources, guides, blog posts, research and evaluation reports available in a range of accessible media formats. Our audiences include our individual and organisational members, key programme stakeholders and partners, funders and potential donors. As well as developing content the post will be required to build on meaningful engagement approaches and ensure that planning is co-produced.
Key Responsibilities
- Digital content development and management
- Website and social media management
- Analyse and report on digital performance
- Engagement strategy development and delivery
What you will be doing
Digital content development and management
- Collaboratively produce and coordinate blogs, impact stories, resources, and other digital content
- Work with internal colleagues to create content and provide quality control support e.g., proofreading, editing and checking tone of voice.
- Collate and distribute DR UK’s regular e-news bulletin.
- Proactively source and co-produce content for a range of channels and audiences to drive DR UK’s strategic goals.
Website and social media management
- Support the management of DR UK’s social media channels (Facebook, Instagram, Twitter, TikTok) and maintain a content calendar coordinating content and posts around our programmes, campaigns, fundraising and events.
- Develop, maintain and communicate website management policies and procedures.
Analyse and report on digital performance
- Manage all search engines optimisation activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks.
- Use website and social media analytics to help improve reach and engagement and set measurable KPIs for growth.
- Spot social media trends and industry best practices, advising on best social media content, tactics and new technologies.
- Monitor the effectiveness of the user experience via Google Analytics and other reporting tools.
Engagement strategy development and delivery
- Support the development of the DR UK engagement and communications strategy to engage key audiences and drive traffic to DR UK platforms.
- Form relationships with key social media influencers and other partners to help grow our reach.
- Communicate with internal colleagues about digital performance.
We acknowledge that people from certain backgrounds are under-represented in digital communications, and we’re committed to correcting this. We are particularly keen to receive applications from Black, Asian and minority ethnic people; Disabled people; people who identify as being LGBTQIA2S+; people who have a mental health condition; and people who identify as working class now or in the past.
Digital Content Officer - Disability Rights UK employer: Diversifying Group
Disability Rights UK is an exceptional employer that champions inclusivity and creativity, offering a collaborative work environment where your contributions can make a real difference in the lives of disabled people. With a strong focus on employee growth and engagement, you will have the opportunity to develop your skills while working alongside passionate colleagues dedicated to changing perceptions and practices across society. Located in a vibrant community, DR UK provides a supportive culture that values diverse perspectives and encourages innovative approaches to digital content creation.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content Officer - Disability Rights UK
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those involved with disability rights and digital content. Attend events, join online forums, and don’t be shy to reach out on social media – you never know who might help you land that dream job!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your ideas for engaging content or campaigns. This not only demonstrates your passion but also shows that you’re proactive and ready to make an impact.
✨Tip Number 3
Be prepared to discuss your digital skills! Brush up on the latest trends in social media and content management. Employers love candidates who can talk about analytics and how they’ve used data to improve engagement – so have some examples ready!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the DR UK team and making a difference.
We think you need these skills to ace Digital Content Officer - Disability Rights UK
Some tips for your application 🫡
Show Your Creativity:When you're crafting your application, let your creative side shine! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can create great content, so make sure your application reflects that flair.
Tailor Your Content:Don’t just send a generic application! Tailor your CV and cover letter to highlight your experience with digital content and social media management. We want to see how your skills align with our mission at DR UK, so be specific about your relevant experiences.
Be Collaborative:We value teamwork here at StudySmarter, so emphasise your collaborative skills in your application. Share examples of how you’ve worked with others to produce content or solve problems. This will show us you’re a great fit for our team-oriented environment.
Apply Through Our Website:Make sure to apply through our website for the best chance of getting noticed! It’s the easiest way for us to keep track of applications and ensures you’re following the right process. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Diversifying Group
✨Know Your Audience
Before the interview, take some time to research Disability Rights UK and its mission. Understand their key audiences and the type of content they produce. This will help you tailor your responses and show that you're genuinely interested in making a positive impact.
✨Showcase Your Creativity
Prepare examples of your previous work that demonstrate your creativity in digital content creation. Whether it's a blog post, social media campaign, or any other project, be ready to discuss how you approached it and the results it achieved.
✨Engagement is Key
Think about how you can engage with Disabled people and other stakeholders effectively. Be prepared to share your ideas on building meaningful engagement strategies and how you would co-produce content with the community.
✨Data-Driven Decisions
Familiarise yourself with digital performance metrics and analytics tools. Be ready to discuss how you would use data to inform your content strategy and improve engagement across DR UK's platforms. Showing that you can analyse and adapt based on performance will set you apart.
