At a Glance
- Tasks: Analyse web data to enhance digital experiences and improve user engagement.
- Company: Join Greenpeace UK, a leader in environmental advocacy and change.
- Benefits: Enjoy a competitive salary, generous pension, subsidised lunches, and wellness resources.
- Other info: Hybrid working model with a commitment to diversity and inclusion.
- Why this job: Make a real impact on environmental issues while developing your analytical skills.
- Qualifications: Experience with web analytics platforms and strong communication skills required.
The predicted salary is between 48396 - 55644 £ per year.
Salary: £48,396-£55,644 pa + benefits. Based: Islington, London - hybrid working. Closing date: Sunday 9th August 2026 at 23.59pm.
Location: Islington, London. We aim to create an environment where everyone can contribute to the best of their abilities. Our hybrid working approach brings together the benefits of both office-based and remote working in an inclusive way. For this role, you’ll be expected to work from our Islington office at least 40% of the time each week. Reasonable adjustments will be made to support individual needs.
Greenpeace UK is an independent national/regional organisation within the global Greenpeace campaigning network, which acts to change attitudes and behaviour, to protect and conserve the environment and to promote peace.
The Web and Optimisation Analyst plays a central role in making sure Greenpeace UK has the insights needed to create brilliant digital experiences, translating data into actionable insights to inform strategy, improve conversion rates, and enhance user experience.
Job RequirementsYou will achieve this by:
- Owning the complete web analytics platform implementation (currently GA4), including advanced configuration, custom dimensions, conversion tracking, and attrition modelling.
- Serving as the primary tag management system administrator (currently GTM), implementing sophisticated tracking strategies, managing tag governance, and ensuring accurate data collection.
- Leading the digital testing programme including owning the testing platform (currently VWO), including experiment design, statistical methodology, implementation through testing platforms, and analysis of results.
- Creating user-friendly guides, video tutorials, and reference materials that help colleagues become more confident and independent in using analytics tools.
- Building effective working relationships with key internal partners, developing a deep understanding of their strategic contexts, anticipating their needs, and ensuring analytical findings are applied to real decisions.
- Championing anti-racist values - tailoring your approach to those with different perspectives, and helping Greenpeace to reach a broader more diverse audience.
You’ll be working across implementation, testing and insights in this role, so you will have a strong foundation in administration of relevant platforms, presenting results and analysis, and legal and security compliance. You will have the ability to derive strategic insights from test results and web analytics, and have solid communication and presentation skills to play this back to stakeholders.
Essential Criteria For Success- Practical experience configuring and using a web analytics platform (e.g. Google Analytics 4) to answer business questions including; reporting, tracking setup, and working within data privacy requirements.
- Experience running and communicating tests - from setup and quality assurance through to analysis of results.
- Ability to turn data and test results into insights that non-specialists can understand and act on, adapting your approach for different learning styles and levels of data fluency across the organisation.
- Understanding of data privacy principles and experience in implementing them in a digital analytics context.
- A commitment to thoughtful and inclusive practice in both how we communicate with our audiences and how we work together internally.
We give you a generous pension scheme, subsidised lunches, free yoga, and a wealth of well-being resources. You’ll be encouraged to develop both personally and professionally, taking advantage of the wide range of learning and development opportunities available to our staff.
Our commitment to diversity: We acknowledge that people from certain backgrounds are under-represented in environmental and campaigning organisations and we’re committed to doing what we can to correct this. One of our Anti Racism Plan objectives is to proactively achieve stronger representation of people of colour, particularly within leadership positions, and we have recently published ambitious race representation targets.
As part of our commitment to increasing representation of people from underrepresented communities in the environmental sector, we are piloting a Guaranteed Interview Scheme (GIS) as a new approach to make our recruitment more equitable. If you identify as a person of colour, you can choose to opt in to the Guaranteed Interview Scheme. We will be aiming to offer everyone who opts into the scheme and meets the essential criteria a first stage interview. While we fully intend to honour this, exceptionally high application volumes may affect our capacity. If so, we will communicate clearly and keep candidates informed as we continue to learn and improve.
Greenpeace UK is an inclusive and diversity-friendly employer. We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds and do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age or any other category protected by law.
Web & Optimisation Analyst employer: DiverseJobsMatter
DiverseJobsMatter is an exceptional employer, offering a supportive and inclusive work environment for Early Years Leaders and Nursery Practitioners in Surrey. With flexible working options, a welcome bonus for qualified practitioners, and clear pathways for career progression, we prioritise the well-being of our staff while fostering meaningful relationships with children and families. Join us to make a positive impact in the lives of young learners and grow your career in a nurturing setting.
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