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- Tasks: Analyze marketing performance and drive lead generation for multiple brands.
- Company: Join a dynamic team focused on maximizing customer engagement and advertising effectiveness.
- Benefits: Flexible part-time hours, collaborative environment, and opportunities for professional growth.
- Why this job: Make a real impact on marketing strategies while working with diverse teams and agencies.
- Qualifications: Strong data interpretation skills, experience with analytics tools, and proficiency in Excel and PowerPoint.
- Other info: Ideal for those seeking a balance between work and study with a focus on marketing analytics.
The predicted salary is between 24000 - 36000 £ per year.
We are recruiting Marketing Performance Analyst on a part-time Fixed Term Contract basis for 12 months. We are open to discussing how these hours can work, but due to the team work required for this role, we would recommend someone looking to do 4 shorter days or 3 consecutive days towards the start, or middle of the week.
Reporting to the Marketing Systems and Analytics Manager, you will be responsible for supporting the Brands to maximise lead generation and conversion. Working with multiple agencies the key objective is to drive higher levels of known marketable customers, and higher levels of customer engagement with our advertising and marketing that is delivered through the centralised marketing services that are managed by the CX function on behalf of the Brands. The impact of the role is an improvement in our advertising spend effectiveness, an increase in known marketable prospects and higher levels of sales conversion through the personalisation of marketing.
What does a typical day look like?
In such a varied role it is hard to define a typical day, however you could expect to:
- Review and pull out key learnings and insights from existing reports from Sales Force Marketing Cloud or Power BI
- Join a cross brand meeting to discuss upcoming reporting requirements, contributing to how those requirements could be aligned across brands
- Join a call with an agency to discuss campaign results and new testing approaches
- Meet with the Marketing Analytics managers to support on new reporting requirements to fit in within the changing mar-tech and ad-tech landscape
- Design and brief a cross brand dashboard to highlight KPI performance
Skills & experience you can bring to the role:
- Ability to interpret data and provide recommendations for optimisation and testing.
- Excellent interpersonal skills and stakeholder management skills
- Ability to transform business questions into analytics solutions and actionable insights
- Good Excel and PowerPoint skills with high attention to detail
- Proven expereince of setting up analytics tools and conversion funnels
- Good working knowledge of marketing analytics and Power BI
- Knowledge of Adobe Analytics and Google Analytics
Marketing Performance Analyst employer: DiverseJobsMatter
Contact Detail:
DiverseJobsMatter Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Performance Analyst
✨Tip Number 1
Familiarize yourself with the tools mentioned in the job description, especially Salesforce Marketing Cloud and Power BI. Having hands-on experience or even completing online tutorials can give you a significant edge during discussions with the team.
✨Tip Number 2
Network with professionals in marketing analytics. Join relevant LinkedIn groups or attend webinars to connect with others in the field. This can provide insights into current trends and practices that you can bring up during your interview.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive marketing decisions in the past. Think about times when your recommendations led to measurable improvements in campaign performance or customer engagement.
✨Tip Number 4
Showcase your ability to work collaboratively by preparing to discuss experiences where you successfully worked with cross-functional teams. Highlighting your interpersonal skills will be crucial, as this role involves significant stakeholder management.
We think you need these skills to ace Marketing Performance Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing analytics, data interpretation, and stakeholder management. Use specific examples that demonstrate your ability to drive lead generation and conversion.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and how your skills align with the responsibilities outlined in the job description. Mention your experience with tools like Power BI and Adobe Analytics, and how you can contribute to improving advertising spend effectiveness.
Showcase Your Analytical Skills: Provide examples of past projects where you successfully interpreted data and made recommendations for optimization. Highlight any experience you have with setting up analytics tools and conversion funnels.
Prepare for Potential Questions: Think about how you would discuss your approach to transforming business questions into actionable insights. Be ready to share specific instances where your analytical skills led to improved marketing performance.
How to prepare for a job interview at DiverseJobsMatter
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've interpreted data in the past. Highlight your experience with tools like Power BI and Adobe Analytics, and be ready to explain how your insights led to actionable recommendations.
✨Demonstrate Stakeholder Management
Since this role involves working with multiple agencies and brands, share experiences where you've successfully managed stakeholder relationships. Discuss how you communicated complex data insights to non-technical team members.
✨Prepare for Technical Questions
Expect questions about your proficiency in Excel and PowerPoint, as well as your understanding of marketing analytics. Brush up on key concepts and be ready to discuss how you've used these tools to drive marketing performance.
✨Discuss Your Approach to Reporting
Talk about your experience in designing dashboards and reporting frameworks. Be specific about how you've aligned reporting requirements across different teams or brands, and how you ensure that KPIs are effectively highlighted.
