Senior Content Designer in Cardiff

Location: Manchester (hybrid with client travel)

Employment Type: Full-time, Permanent

Sector: Digital Consultancy

Overview

Our client, a UK-based digital consultancy, is seeking an experienced Senior Content Designer to join their multidisciplinary design practice. This role is ideal for a senior content professional with strong public‑sector experience who is passionate about inclusive, user‑centred design and enjoys working in Agile delivery environments.

As a senior consultant, you will act as a content design expert, lead and mentor others, influence client thinking, and shape end‑to‑end content strategies that meet user needs and organisational goals.

Responsibilities

• Advise clients on solving complex problems using user‑centred content design and Agile methodologies.
• Design end‑to‑end service content and static web content that meets clearly defined user needs.
• Champion inclusive, accessible content design approaches and ensure alignment with WCAG standards.
• Establish and manage strong relationships with clients and stakeholders, including leading and facilitating workshops.
• Work confidently within rapid Agile sprint cycles across all phases of delivery.
• Use insights from user research and service metrics to inform content strategy and design decisions.
• Create, test, and iterate content prototypes in collaboration with multidisciplinary teams.
• Contribute to and shape design systems, content patterns, and style guides.
• Line manage, coach, and mentor content designers and support professional development.
• Actively participate in communities of practice, including content critiques and knowledge sharing.
• Support recruitment activity, events, thought leadership, and business development initiatives.
• Promote organisational values through professional conduct and client engagement.

Requirements

• Content Design Expertise
• Extensive experience designing end‑to‑end service content within complex digital services.
• Strong writing skills, with experience contributing to and maintaining content style guides.
• Proven ability to make complex information clear and accessible for diverse audiences.
• Experience designing inclusive and accessible content and articulating decisions in relation to WCAG.
• Strong understanding of SEO principles and how they relate to content design.
• Experience using content management systems and managing content effectively.

• Design Methods & Tools
• Experience creating and iterating prototypes using tools such as Miro, Figma, Sketch, or the GOV.UK prototyping kit.
• Ability to work with design patterns, content patterns, and information architecture principles.
• Experience using content audits to inform content maintenance and improvement plans.
• Ability to collaborate closely with subject matter experts, including pair‑writing.

• Agile & Multidisciplinary Working
• Proven experience working in Agile delivery environments across Discovery, Alpha, Beta, and Live phases.
• Experience collaborating with user researchers, UX or interaction designers, product owners, delivery managers, developers, and business analysts.
• Ability to identify appropriate Agile processes and measure the success of outcomes.
• Confidence managing challenging conversations and explaining the value of user‑centred design.
• Strong stakeholder management and communication skills.
• Experience line managing, coaching, or mentoring colleagues.
• Ability to explain and defend design decisions clearly and professionally.
• Experience contributing to bids, proposals, or business documentation is desirable.

• Industry Experience
• Extensive demonstrable experience as a content designer within the public sector.
• Strong working knowledge of the Government Digital Service (GDS) Digital Standard and Central Digital and Data Office (CDDO) assessments.
• Experience working within the private sector is advantageous.

Benefits

• Competitive and transparent salary structure with progression opportunities.
• Contributory pension scheme.
• 25 days annual leave plus UK public holidays.
• Private medical and dental cover.
• Additional pension contributions.
• Additional annual leave.
• Charity contributions.
• Life assurance and critical illness cover.
• Employee wellbeing and financial education sessions.
• Cycle‑to‑work and electric vehicle salary sacrifice schemes.
• Season ticket loans.
• Employee discounts and rewards platform.
• Relocation support package (subject to eligibility and terms).

Application Process

Candidates should be based within reasonable commuting distance of a UK office location and be flexible to work from client sites when required. Applications from across the UK are welcomed. Our client is committed to creating a diverse, inclusive, and accessible workplace. Applications from underrepresented groups are actively encouraged, and reasonable adjustments are available throughout the recruitment process. Interested candidates are encouraged to apply for further details and a confidential discussion.