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For Companies At a Glance
- Tasks: Lead and scale sales across various channels for a premium food & beverage brand.
- Company: Join a design-led brand with a focus on quality and innovation.
- Benefits: Competitive salary, commission, performance bonuses, and flexible hybrid working.
- Why this job: Make a real impact in a hands-on leadership role with growth opportunities.
- Qualifications: 5+ years in senior sales roles, preferably in FMCG or premium brands.
- Other info: Passionate team environment with product allowances and staff discounts.
The predicted salary is between 60000 - 84000 £ per year.
A premium, design-led food & beverage brand is seeking a Sales Director to lead and scale its sales function across wholesale, retail, hospitality, and direct-to-consumer channels. Reporting directly to the CEO, this is a hands-on leadership role for a commercially driven operator who can define sales strategy, close strategic accounts, and build scalable sales processes as the business expands in the UK and internationally.
Responsibilities
- Own and execute sales strategy across all channels
- Win and grow key wholesale, retail, and hospitality partnerships
- Lead pricing, proposals, forecasting, and pipeline management
- Work closely with supply chain and marketing to support sustainable growth
- Represent the brand at key industry events and tastings
About you
- 5+ years of experience in a senior sales or commercial leadership role
- Proven success within FMCG, food & beverage, wellness, or premium consumer brands
- Strategic thinker with a hands-on, founder-friendly mindset
- Strong negotiator and relationship builder
- Passion for high-quality products and brand-led growth
Package
- £70k–£80k base + commission + performance bonus
- Hybrid working and flexible setup
- Product allowance and staff discounts
Sales Director in London employer: Diverse Talent Partners
Contact Detail:
Diverse Talent Partners Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director in London
✨Tip Number 1
Network like a pro! Attend industry events and tastings to meet key players in the food & beverage scene. We can’t stress enough how important it is to build relationships that could lead to your next big opportunity.
✨Tip Number 2
Showcase your strategic thinking! When you get the chance to chat with potential employers, share your ideas on sales strategies and how you’ve successfully closed deals in the past. We want to see that hands-on approach!
✨Tip Number 3
Don’t shy away from discussing your passion for high-quality products. Let’s be real, if you’re excited about what you’re selling, it’ll shine through in your conversations. We love candidates who are genuinely invested in the brand.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always on the lookout for talent that aligns with our vision, so don’t miss out on the chance to stand out!
We think you need these skills to ace Sales Director in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sales Director role. Highlight your experience in FMCG and any relevant achievements that showcase your strategic thinking and leadership skills. We want to see how you can drive sales and build relationships!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the food & beverage industry and how your background aligns with our brand values. Be genuine and let your personality come through!
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to win and grow key partnerships. Numbers speak volumes, so include metrics where possible to show your impact in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to be part of our team!
How to prepare for a job interview at Diverse Talent Partners
✨Know Your Numbers
As a Sales Director, you'll need to demonstrate your understanding of sales metrics and KPIs. Brush up on your past achievements, like revenue growth percentages or successful partnerships you've secured. Be ready to discuss how you can apply this knowledge to drive sales for the brand.
✨Showcase Your Strategic Thinking
Prepare to talk about your approach to developing sales strategies. Think of specific examples where you've successfully defined and executed a sales plan. Highlight how you align sales with marketing and supply chain efforts to support sustainable growth.
✨Build Rapport with the Interviewers
Sales is all about relationships, so use the interview to showcase your relationship-building skills. Engage with your interviewers, ask insightful questions about their current sales challenges, and express genuine interest in their brand and products.
✨Be Ready for Role-Play Scenarios
Expect some role-play during the interview, where you might have to negotiate a deal or pitch a product. Practice these scenarios beforehand, focusing on your negotiation tactics and how you can effectively communicate the value of the brand's offerings.
