At a Glance
- Tasks: Create engaging paid social content and drive customer acquisition through innovative strategies.
- Company: Join Disturbia, a vibrant UK fashion brand that celebrates individuality and alternative culture.
- Benefits: Enjoy competitive salary, generous holiday allowance, and up to 50% employee discount.
- Other info: Flexible working options and a fun, collaborative environment await you!
- Why this job: Be part of a creative team that disrupts the ordinary and shapes the future of fashion marketing.
- Qualifications: 3-5 years in paid social strategy with a strong grasp of creative performance metrics.
The predicted salary is between 35000 - 45000 £ per year.
ABOUT US
We are Disturbia; a fast growing, independent UK fashion brand specialising in alternative & sub-culture fashion, with an aim to harness the spirit of authenticity and individuality. Our story is about evolving and disrupting the ordinary. Founded in 2003 by creative graduates Frank and Helen, we look to disturb the suburbs’ with authentically unconventional attire for those drawn to the strange and unusual. Disturbia has since amassed a devoted following worldwide, attracting musicians, artists and free spirits alike. Over 20 years later, we are an ever-growing team across offices in Northumberland (HQ) and East London. Our in-house team of creatives, do-ers, dreamers, and makers work collaboratively to create unique products and to deliver an exceptional customer experience for those who dare to stand out from the crowd.
THE ROLE
Paid social is our primary acquisition channel and we are looking for an enthusiastic Paid Social Creative Strategist to join our team to drive our creative marketing strategy forward. We are looking for someone obsessed with the social media landscape and equally interested in developing creative frameworks as learning from data insights and performance.
Key Responsibilities
- Develop high-performing paid social creative concepts, hooks and messaging that resonate with target audiences and drive customer acquisition.
- Write clear, conversion-focused creative briefs and scripts, providing the production team with actionable direction from concept through to execution.
- Own the creative testing roadmap, developing hypotheses, prioritising new opportunities and maintaining a consistent pipeline of experiments across formats, angles, and customer type.
- Partner closely with the creative team, providing feedback and guidance to ensure assets are executed to a high standard and optimised for performance.
- Identify emerging consumer trends, cultural moments and platform innovations, translating insights into timely creative opportunities.
- Maintain creative planning and production schedules to ensure a steady flow of new concepts and assets aligned to trading priorities and channel demand.
- Lead the paid social creative strategy across Meta, TikTok and YouTube, supporting customer acquisition, revenue growth and category level targets.
- Evaluate creative performance using metrics such as CTR, Thumb-Stop Rate, CVR, CPA, ROAS etc. to identify opportunity to scale, iterate or retire creatives.
- Drive ongoing optimisation through structured testing throughout the user journey and across markets, placements, and landing page experiences.
- Produce regular performance reporting and actionable insights, helping to shape future creative direction and channel strategy.
- Stay ahead of platform developments and best practices, ensuring Disturbia remains at the forefront of paid social innovation.
- Work closely with Creative, Brand, E-commerce and Growth teams to align paid social activity with wider business objectives, product launches and marketing campaigns.
- Champion a test-and-learn culture, sharing insights and best practices to continuously improve creative effectiveness and campaign performance.
Skills, Knowledge and Expertise
- 3-5 years in paid social creative strategy - Meta, TikTok and YouTube specifically. You’ve built, tested and iterated creative at scale and understand what makes each platform tick.
- A track record of data-driven creative that delivered measurable results.
- Deep understanding of creative testing, audience strategy, and the paid social performance funnel.
- Fluent in creative performance metrics e.g. CPA / CPM/ CTR / CVR/ Thumb-Stop Rates etc.
- Excellent collaborator able to work cross-functionally with production, design, brand, and growth teams.
- Strong communicator who can turn numbers into clear, actionable insights.
- Comfortable owning outcomes and excited by the pace and ambition of a high-growth brand.
- Exceptional copywriting skills. Including scroll-stopping hooks, desire fulfilling narratives and performance driven briefs.
Benefits
So, why join Disturbia? Along with our excellent attitude and our great team spirit, we regularly reward our team members for their outstanding work ethic. We also offer:
- Competitive Salary, subject to skills and experience.
- Holiday allowance starting at 23 days per year (+ bank holidays), annual leave purchase scheme and ability to accrue holidays with each years’ service.
- Up to 50% employee discount.
- Discounts at a selection of Highstreet retailers.
- Enhanced Maternity and Paternity Leave.
- Free fresh fruit, snacks and drinks in office.
- Individual social fund.
- Bi-Annual Paid team outings.
- Cycle to work scheme.
- Flexible working pattern: 3 days in office and 2 days work from home.
Paid Social Strategist in London employer: Disturbia
At Disturbia, we pride ourselves on being a vibrant and inclusive workplace that champions creativity and individuality. Our Northumberland HQ fosters a collaborative culture where employees are encouraged to innovate and grow, supported by competitive salaries, generous holiday allowances, and unique perks like a cycle-to-work scheme and bi-annual team outings. Join us in shaping the future of alternative fashion while enjoying a flexible working environment that values your contributions and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Strategist in London
✨Get Down to the Fashion Events
Dive headfirst into local fashion shows, trade fairs, and networking events. These are golden opportunities to meet industry pros and showcase your passion for the industry in person. Plus, it gives you the chance to chat about potential roles at places like Disturbia!
✨Join Fashion-Focused Communities
Become a part of online fashion communities on platforms like Instagram or Pinterest. Participate in discussions and share your insights on trends or your personal style journey. It’s a great way to get noticed by brands looking to fill positions, including Disturbia.
✨Craft a Rock-Solid Portfolio
Since you're aiming for a full-time gig, your portfolio should reflect not just your best work but also your personality. Whether it’s lookbooks, design sketches, or styling projects, make sure it screams 'you' and includes a bit about why you’d be a perfect fit for Disturbia.
✨Leverage Your University Connections
If you’re fresh out of university, don’t underestimate your career services. They often have partnerships with fashion companies for internships and entry-level roles. Use this to your advantage and connect with them to find any openings at Disturbia!
We think you need these skills to ace Paid Social Strategist in London
Some tips for your application 🫡
Showcase Your Style:In the fashion-apparel industry, your personal style and understanding of current trends are crucial. Make sure your CV and cover letter reflect your unique fashion sense – use visuals if you can and highlight any fashion-related experiences or projects that show off your flair!
Highlight Relevant Experience:When you're applying for a full-time role, be sure to focus on any past roles or internships in fashion that’ve honed your skills. Whether that's working in retail, fashion design, or marketing, quantify your achievements and show how they relate to the role at Disturbia.
Include a Strong Portfolio:An impressive portfolio is key in fashion! Make sure to include a link to your online portfolio in your CV, showcasing your best work, be it designs, campaigns, or styling projects. This is your chance to let your creativity shine and demonstrate your abilities to Disturbia!
Craft a Standout Cover Letter:Use your cover letter to weave in your passion for fashion and the specific reasons you want to work at Disturbia. Share your vision of how you'd contribute to their brand and why you're excited about their work. Tailoring this will make you stand out from the crowd!
How to prepare for a job interview at Disturbia
✨Showcase Your Style Portfolio
For a role in the fashion-apparel industry, having a well-curated portfolio is essential. Ensure you include your best work that reflects your style and creativity, whether it's sketches, lookbooks, or completed designs. Be ready to discuss your design process and the inspirations behind your pieces!
✨Know the Latest Trends and Brands
Being well-versed in current fashion trends and influential brands can give you a leg up in the interview. Get familiar with what’s trending in the market and know your competitors. This shows your passion for the industry and helps you connect your work experience to current fashion trajectories.
✨Demonstrate Your Collaboration Skills
In a full-time fashion role, collaboration is key, whether you’re working with designers, marketers, or suppliers. Be prepared to share experiences where you successfully worked as part of a team or navigated challenges with colleagues. This will highlight your ability to adapt and thrive in a fast-paced environment.
✨Dress the Part
This might sound obvious, but in fashion, how you present yourself is part of your brand. Wear something that represents your personal style while still aligning with the company’s aesthetic. It’s a great way to show you understand the industry's essence and can embody the brand’s image!
