Digital PR Strategist

Digital PR Strategist

London Full-Time 28800 - 48000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Create and execute innovative digital PR campaigns with a supportive team.
  • Company: Join Distinctly, a dynamic agency focused on impactful digital PR strategies.
  • Benefits: Enjoy private health insurance, training budgets, free meals, and a wellness programme.
  • Why this job: Make a real impact in digital PR while growing your expertise in a fun environment.
  • Qualifications: 1+ years in agency PR, strong media instincts, and a passion for digital trends.
  • Other info: Work hybrid with two days in our vibrant Old Street office.

The predicted salary is between 28800 - 48000 £ per year.

Based: Two days per week in our Old Street office (mandatory) Are you passionate about digital PR and hungry to make an impact? As a Digital PR Strategist at Distinctly, you’ll be at the heart of delivering standout campaigns and quick-turnaround reactive activity, working alongside a dynamic and supportive team. You’ll collaborate closely with our Account Directors to shape and execute creative, results-driven strategies that boost brand visibility and earn high quality media coverage. Your creativity and media instinct will help craft compelling stories that cut through — especially with reactive ideas that land successful coverage in a wide variety of targeted press. This role also offers the opportunity to grow your profile as a digital PR expert and represent Distinctly in the wider industry. The perfect candidate A minimum of 1 year’s experience in an agency environment. Proven experience in delivering digital PR campaigns and reactive activity, using client assets and topical stories/angles to secure media coverage. A genuine passion for digital PR, with the ambition to develop your career in this fast-evolving field. Motivated by KPIs and performance targets, with a strong drive to meet and exceed them. Account management experience – confident in aligning your work with client business goals and staying on top of relevant industry trends. Proactive in suggesting and exploring new strategies and tactics to evolve with the digital PR landscape. Naturally curious and tapped into the news cycle, pop culture, and the structure of the UK media. Confident reporting on performance, including monthly updates, emails, and client meetings and reviews. Bonus skills: Working knowledge of Python, and/or fluency in Spanish or German. W hy Distinctly? We offer a supportive and inspiring working environment, with some great perks including: Private health insurance Dedicated training budget and a strong focus on continuous development Sensible work/life balance Free breakfast, fruit, team lunches, and a wellness programme Opportunities to attend industry events and meetups A friendly, fun, and sociable team Our office is based in Old Street, London, and we operate a flexible hybrid model – you’ll be required to attend the office two days per week. #J-18808-Ljbffr

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Contact Detail:

Distinctly Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Digital PR Strategist

✨Tip Number 1

Familiarise yourself with the latest trends in digital PR and media coverage. Follow industry leaders on social media and engage with their content to show your passion and knowledge during interviews.

✨Tip Number 2

Network with professionals in the digital PR space. Attend industry events or webinars to connect with potential colleagues and learn more about what makes a successful campaign.

✨Tip Number 3

Prepare to discuss specific campaigns you've worked on that demonstrate your ability to deliver results. Be ready to share how you used client assets and topical stories to secure media coverage.

✨Tip Number 4

Showcase your curiosity about the news cycle and pop culture. During interviews, mention recent stories that caught your attention and how they could inspire future PR strategies.

We think you need these skills to ace Digital PR Strategist

Digital PR Campaign Management
Media Relations
Creative Storytelling
Reactive PR Strategies
Account Management
Performance Reporting
KPI Driven
Industry Trend Analysis
Proactive Strategy Development
Strong Communication Skills
Curiosity about News and Pop Culture
Collaboration with Account Directors
Client Relationship Management
Adaptability to Digital Landscape
Working Knowledge of Python
Fluency in Spanish or German

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your relevant experience in digital PR, especially any campaigns you've delivered in an agency setting. Use specific examples that demonstrate your creativity and ability to secure media coverage.

Craft a Compelling Cover Letter: In your cover letter, express your passion for digital PR and how it aligns with the role at Distinctly. Mention your understanding of the UK media landscape and how you can contribute to their team with innovative strategies.

Showcase Your Results: When detailing your previous roles, focus on the KPIs and performance targets you met or exceeded. Include metrics that showcase your success in delivering impactful PR campaigns.

Demonstrate Industry Knowledge: Mention any current trends in digital PR or recent news stories that relate to the role. This shows your curiosity and engagement with the industry, which is crucial for a Digital PR Strategist.

How to prepare for a job interview at Distinctly

✨Showcase Your Digital PR Passion

Make sure to express your genuine enthusiasm for digital PR during the interview. Share specific examples of campaigns you've worked on and how they made an impact, as this will demonstrate your commitment to the field.

✨Prepare for Performance Metrics Discussion

Since the role is motivated by KPIs and performance targets, be ready to discuss how you've met or exceeded these in past roles. Bring data or case studies that highlight your success in securing media coverage and achieving client goals.

✨Stay Updated on Industry Trends

Familiarise yourself with current trends in digital PR and the UK media landscape. Being able to discuss recent news stories or pop culture events that could relate to potential campaigns will show your proactive nature and curiosity.

✨Demonstrate Collaborative Spirit

As the role involves working closely with Account Directors and a team, highlight your experience in collaboration. Share examples of how you've successfully aligned your work with client business goals and contributed to team success.

Digital PR Strategist
Distinctly
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