At a Glance
- Tasks: Drive digital marketing campaigns and optimise lead generation for a premium brand.
- Company: Join a fast-growing brand with a dynamic marketing team.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Collaborate with a close-knit team and leverage innovative AI tools.
- Why this job: Make a real impact in a hands-on role with exciting growth potential.
- Qualifications: Experience in digital marketing, especially in lead generation and campaign analysis.
The predicted salary is between 35000 - 40000 £ per year.
The Opportunity
This is an opportunity to join a premium brand at an exciting stage of its growth journey. The business is investing in its marketing function to build an in-house team capable of driving lead generation, strengthening the brand and supporting ambitious commercial growth. Reporting to the Head of Marketing, you will work alongside a Content & Creative Executive and also collaborate with external digital agencies and specialist freelancers. Your audience and main customer base will be B2B initially including architects, specifiers, developers and Facilities Managers but over time there is huge growth potential to drive B2C campaigns too. This role is a hands-on lead generation and digital advertising role. Owning paid channels, the role is to manage the website, run email campaigns and work closely with the sales team to make sure marketing activity actually drives pipeline.
Salary: £35,000 - £40,000
Location: Wolverhampton (Hybrid - 3 days office / 2 days home)
Role Overview
- Digital lead generation: Plan, deliver and optimise paid search, paid social and digital marketing campaigns across platforms including Google, Bing and LinkedIn, ensuring activity generates high-quality leads and supports business growth.
- Website performance: Take ownership of the company website, continuously improving landing pages, on-page SEO, user experience and conversion rates to maximise marketing effectiveness.
- Email marketing & automation: Develop and execute targeted email campaigns and automated nurture programmes, creating segmented customer journeys that support lead generation and customer engagement.
- Campaign performance: Monitor, analyse and report on campaign performance, measuring success through commercial metrics including lead quality, cost per lead, conversion rates and pipeline contribution rather than vanity metrics.
- Sales collaboration: Work closely with the Sales and Specification teams to develop account-based marketing campaigns, utilising market intelligence and customer intent data to engage customers at the right stage of their buying journey.
- Digital optimisation: Continually improving campaign performance and marketing efficiency.
- AI & marketing innovation: Leverage AI tools to enhance campaign planning, audience research, reporting, copy creation and overall marketing effectiveness whilst maintaining a distinctive brand presence.
- Events & brand support: Support major UK exhibitions and industry events throughout the year, typically producing digital campaigns that maximise engagement before, during and after each event.
About You
You will be an ambitious Digital Marketing Executive or Digital Marketing Assistant with hands-on experience delivering measurable digital marketing campaigns. Whether your background is B2B or B2C, you'll understand how digital marketing contributes to commercial growth and be able to demonstrate the impact your campaigns have delivered. You will have experience across paid search, paid social, website optimisation, email marketing and campaign analysis, with a strong appreciation for lead generation, conversion optimisation and marketing performance. Experience within a B2B environment would be advantageous, particularly where you've supported lead generation or account-based marketing campaigns. However, candidates with strong B2C digital marketing experience would also be very welcome. Most importantly, you'll be proactive, commercially curious and eager to learn. This is a close-knit, fast-paced business.
Digital Marketing Executive in Wolverhampton employer: Distinct Recruitment
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StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Wolverhampton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Distinct Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Distinct Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Distinct Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Distinct Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive in Wolverhampton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Distinct Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Distinct Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Distinct Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Distinct Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Distinct Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Distinct Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
