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For Companies At a Glance
- Tasks: Lead email strategy for exciting lifestyle, fashion, and travel brands.
- Company: Dynamic performance marketing agency known for creativity and strategy.
- Benefits: Hybrid working options, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in a fast-paced environment while showcasing your email marketing skills.
- Qualifications: 3+ years of email marketing experience, preferably with Klaviyo knowledge.
- Other info: Join a team of ambitious marketers eager to test bold ideas and drive success.
The predicted salary is between 36000 - 60000 £ per year.
The Opportunity
Are you an ambitious and strategic email marketing expert with creative flair and performance mindset? This is an opportunity to lead email strategy for a portfolio of lifestyle, fashion, and travel brands within a creative and strategy-driven performance marketing agency based in Derby. You would be joining an agency known for building brand stories, automating intelligently, and driving conversions through every step of the customer journey. They are scaling fast – but thoughtfully and building a team of ambitious marketers who want to own their work, test bold ideas, and drive genuine impact. If you love email marketing, thrive in a fast-paced environment, and know how to balance brand with data, this could be an awesome career move for you. This job is located in Derby but hybrid working is available with potential to be onsite just one day a week if you are commuting from far away.
Key Responsibilities
- Leading email strategy for a portfolio of lifestyle, fashion, and travel brands – ensuring campaigns align with broader marketing and revenue goals.
- Creating and presenting channel strategies directly to clients, backed by performance data and customer journey insights.
- Auditing client email accounts (primarily on Klaviyo), identifying performance gaps, compliance issues, and strategic opportunities.
- Building high-performing campaigns and flows using segmentation, personalisation, and automated logic.
- Continually testing, learning, and optimising – from subject lines and send times to content, CTAs, and flow logic.
- Working closely with designers and copywriters to ensure brand-aligned, conversion-friendly creative.
- Tracking performance using tools like Klaviyo analytics, GA4, and client dashboards.
- Keeping on top of email best practices, privacy regulations (including GDPR), and industry innovations.
- Supporting or mentoring junior team members (if relevant), sharing best practices and guidance.
About You
You will have 3+ years of hands-on experience in email marketing, ideally within an agency or DTC environment and strong working knowledge of Klaviyo would be ideal (other platforms considered) including flows, A/B testing, segmentation, and analytics. You will show an ability to critically assess and audit existing email strategies and recommend improvements and be comfortable managing multiple clients, deadlines, and priorities at once. As a confident communicator and presenter, you will be able to explain data-driven strategy in a clear, compelling way with a strong grasp of data, testing frameworks, and creative optimisation. Meticulous attention to detail will be needed and you will be someone with a love for process, but is not afraid to challenge the norm.
Please apply via the link or contact James Robinson for further details.
Senior Email Marketing Executive employer: Distinct | B Corp
Contact Detail:
Distinct | B Corp Recruiting Team
Some tips for your application 🫡
Show Your Passion for Email Marketing: When writing your application, let your enthusiasm for email marketing shine through! Share specific examples of campaigns you've led or contributed to, and how they made an impact. We love seeing candidates who are genuinely excited about the field.
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the job description. Highlight your experience with Klaviyo and any relevant metrics that demonstrate your success. We want to see how you can bring value to our team!
Be Data-Driven: Since this role is all about balancing creativity with data, include quantifiable results in your application. Talk about how you've used analytics to inform your strategies and improve campaign performance. We appreciate a numbers-savvy marketer!
Keep It Professional Yet Personal: While we want to see your professional side, don’t hesitate to inject a bit of your personality into your application. Share what makes you unique and why you’re excited about this opportunity. Remember, we’re looking for someone who fits well with our team culture!
How to prepare for a job interview at Distinct | B Corp
✨Know Your Email Marketing Inside Out
Make sure you brush up on your email marketing knowledge, especially around Klaviyo and other platforms. Be ready to discuss your past campaigns, what worked, what didn’t, and how you used data to drive decisions. This will show that you’re not just a creative thinker but also a strategic one.
✨Showcase Your Analytical Skills
Prepare to talk about how you've tracked performance in previous roles. Bring examples of how you’ve used analytics tools like GA4 or Klaviyo to optimise campaigns. Being able to explain your thought process behind A/B testing and segmentation will impress the interviewers.
✨Demonstrate Your Creative Flair
Since this role involves working closely with designers and copywriters, be ready to share your ideas on how to create engaging content. Think of a few bold ideas you could pitch for lifestyle, fashion, or travel brands, and be prepared to discuss how you would balance creativity with data-driven strategies.
✨Be Ready to Discuss Compliance and Best Practices
Familiarise yourself with GDPR and other privacy regulations relevant to email marketing. Be prepared to discuss how you ensure compliance in your campaigns and how you stay updated on industry best practices. This shows that you take your responsibilities seriously and are committed to ethical marketing.
