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For Companies At a Glance
- Tasks: Lead email strategy for exciting lifestyle, fashion, and travel brands.
- Company: Creative performance marketing agency based in Derby with a dynamic culture.
- Benefits: Hybrid working options, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact by driving innovative email campaigns and strategies.
- Qualifications: 3+ years in email marketing, strong Klaviyo knowledge preferred.
- Other info: Join a fast-growing team of ambitious marketers and thrive in a creative environment.
The predicted salary is between 36000 - 60000 £ per year.
The Opportunity
Are you an ambitious and strategic email marketing expert with creative flair and performance mindset? This is an opportunity to lead email strategy for a portfolio of lifestyle, fashion, and travel brands within a creative and strategy-driven performance marketing agency based in Derby. You would be joining an agency known for building brand stories, automating intelligently, and driving conversions through every step of the customer journey. They are scaling fast – but thoughtfully and building a team of ambitious marketers who want to own their work, test bold ideas, and drive genuine impact. If you love email marketing, thrive in a fast-paced environment, and know how to balance brand with data, this could be an awesome career move for you. This job is located in Derby but hybrid working is available with potential to be onsite just one day a week if you are commuting from far away.
Key Responsibilities
- Leading email strategy for a portfolio of lifestyle, fashion, and travel brands – ensuring campaigns align with broader marketing and revenue goals.
- Creating and presenting channel strategies directly to clients, backed by performance data and customer journey insights.
- Auditing client email accounts (primarily on Klaviyo), identifying performance gaps, compliance issues, and strategic opportunities.
- Building high-performing campaigns and flows using segmentation, personalisation, and automated logic.
- Continually testing, learning, and optimising – from subject lines and send times to content, CTAs, and flow logic.
- Working closely with designers and copywriters to ensure brand-aligned, conversion-friendly creative.
- Tracking performance using tools like Klaviyo analytics, GA4, and client dashboards.
- Keeping on top of email best practices, privacy regulations (including GDPR), and industry innovations.
- Supporting or mentoring junior team members (if relevant), sharing best practices and guidance.
About You
You will have 3+ years of hands-on experience in email marketing, ideally within an agency or DTC environment and strong working knowledge of Klaviyo would be ideal (other platforms considered) including flows, A/B testing, segmentation, and analytics. You will show an ability to critically assess and audit existing email strategies and recommend improvements and be comfortable managing multiple clients, deadlines, and priorities at once. As a confident communicator and presenter, you will be able to explain data-driven strategy in a clear, compelling way with a strong grasp of data, testing frameworks, and creative optimisation. Meticulous attention to detail will be needed and you will be someone with a love for process, but is not afraid to challenge the norm.
Please apply via the link or contact James Robinson for further details.
Senior Email Marketing Executive employer: Distinct | B Corp
Contact Detail:
Distinct | B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Email Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email campaigns and results. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own ready. Be ready to discuss your experience with Klaviyo and how you've driven conversions in past roles – this is your chance to shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Email Marketing Executive
Some tips for your application 🫡
Show Your Passion for Email Marketing: When you're writing your application, let your enthusiasm for email marketing shine through! Share specific examples of campaigns you've led or contributed to, and how they made an impact. We love seeing candidates who are genuinely excited about the field.
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the job description. Highlight your experience with Klaviyo and any relevant metrics that demonstrate your success. We want to see how your skills align with our needs!
Be Data-Driven: Since this role is all about balancing creativity with data, include quantifiable results in your application. Talk about how you've used analytics to drive decisions in past roles. We appreciate candidates who can back up their strategies with solid data!
Keep It Professional Yet Personal: While we want you to be professional, don’t hesitate to let your personality come through in your writing. Share a bit about yourself and why you’re excited about this opportunity. We’re looking for team players who can bring their unique flair to our agency!
How to prepare for a job interview at Distinct | B Corp
✨Know Your Email Marketing Inside Out
Make sure you brush up on your email marketing knowledge, especially around Klaviyo. Be ready to discuss specific campaigns you've led, the strategies you used, and the results achieved. This will show your expertise and passion for the role.
✨Showcase Your Creative Flair
Prepare examples of how you've combined creativity with data in past campaigns. Think about unique subject lines or innovative flows you've implemented. This will demonstrate your ability to balance brand storytelling with performance metrics.
✨Be Ready to Discuss Performance Metrics
Familiarise yourself with key performance indicators relevant to email marketing. Be prepared to talk about how you've used analytics tools like Klaviyo and GA4 to track campaign success and optimise strategies based on data insights.
✨Practice Your Presentation Skills
Since you'll be presenting strategies directly to clients, practice explaining your ideas clearly and confidently. Use mock presentations to refine your delivery and ensure you can communicate complex data-driven strategies in an engaging way.
