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For Companies At a Glance
- Tasks: Lead brand growth and product marketing for Used Cars NI, driving measurable commercial impact.
- Company: Join a dynamic team at Used Cars NI, the top automotive marketplace in Northern Ireland.
- Benefits: Enjoy hybrid working, generous holiday, private healthcare, and a £250 annual development allowance.
- Other info: Be part of a supportive culture that values growth and innovation.
- Why this job: Make a real impact with your creativity and strategic thinking in a hands-on role.
- Qualifications: 5+ years in product marketing with exceptional communication and copywriting skills.
The predicted salary is between 50000 - 60000 £ per year.
Mission
Own brand growth, product marketing, and the clarity and quality of all communication for Used Cars NI, with a clear focus on driving measurable commercial impact. Ensure Used Cars NI is the top‑of‑mind automotive marketplace for buyers and sellers in Northern Ireland through sharp, distinctive copywriting, a consistent brand voice, and high‑impact marketing.
Role Overview
This is a high‑impact, hands‑on role responsible for how Used Cars NI shows up in the market and how its products are understood, adopted and valued by dealers and consumers. You will operate across brand, product marketing, dealer communications and campaign execution combining strategic thinking with strong delivery. You will take ownership of growth initiatives, identify opportunities, and drive measurable results, often working with a limited budget and prioritising the highest‑impact activity.
Key Responsibilities
- Content, Messaging & Brand Voice
Own the clarity, consistency and effectiveness of all Used Cars NI communication, setting the standard for how the brand speaks across every touchpoint. Lead content and messaging across all channels, ensuring it is clear, distinctive and commercially effective. Translate product features into compelling value propositions for both consumers and dealers, and embed consistent messaging across marketing, product, sales and support. Act as the guardian of Used Cars NI’s brand voice, raising the overall quality of communication across the organisation. - Brand Growth & Campaigns
Drive brand growth and market leadership across both consumer and dealer audiences. Define and execute marketing activity that strengthens awareness, improves consideration and drives engagement, product adoption and retention. Deliver campaigns with a strong focus on performance, continuously testing and refining approaches, and prioritising low‑cost, high‑impact opportunities. Partner closely with Sales to support lead generation, conversion and commercial outcomes. - Product Marketing & Commercial Impact
Ensure Used Cars NI’s products are clearly understood and valued in the market. Own product messaging and positioning, supporting successful launches and ongoing adoption. Work closely with Product and Sales to align messaging with commercial priorities and improve how Used Cars NI communicates its value to dealers. - Leadership, Insight & Capability
Provide clear leadership across marketing, setting high standards for quality, performance and ways of working. Bring a proactive and commercially focused mindset—identifying opportunities, challenging thinking and driving initiatives forward. Use data and insight to inform decisions, prioritise effectively and continuously improve marketing performance.
What Success Looks Like
Used Cars NI is the clear, top‑of‑mind automotive marketplace in Northern Ireland. Marketing is driving measurable growth in engagement, adoption and revenue. Communication across the business is sharper, clearer and more effective.
Qualifications
5+ years’ proven experience in product marketing, marketing leadership, or a similar commercially focused role. Experience working cross‑functionally with Product, Sales, and leadership teams to drive commercial outcomes. Demonstrated experience owning messaging, positioning, and go‑to‑market strategy. Proven track record of delivering measurable growth (e.g. acquisition, engagement, retention, or revenue impact). Exceptional communication and copywriting skills, with experience developing clear, compelling messaging and consistent brand voice across multiple channels.
Benefits and Perks
We offer a range of benefits to support you both in and outside of work, including:
- Hybrid and remote working
- 25 days holiday plus 11 statutory days
- Up to 4 additional days’ holiday through our loyalty bonus
- Private healthcare for you and your immediate family
- £250 annual development allowance for wellbeing, learning or equipment
- Company pension scheme with contributions
- Life insurance
- Free on‑site parking
We are an equal opportunities employer and we welcome applications from all suitably qualified persons.
Communications & Product Marketing Lead – Used Cars NI in Belfast employer: Distilled
Contact Detail:
Distilled Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Communications & Product Marketing Lead – Used Cars NI in Belfast
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work in communications and marketing. This is your chance to demonstrate how you can drive brand growth and deliver high-impact campaigns.
✨Tip Number 3
Prepare for interviews like a pro! Research Used Cars NI thoroughly, understand their brand voice, and think about how you can contribute to their mission. Be ready to discuss how your experience aligns with their goals and how you can help them stand out in the market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the team at Used Cars NI.
We think you need these skills to ace Communications & Product Marketing Lead – Used Cars NI in Belfast
Some tips for your application 🫡
Show Off Your Copywriting Skills: Since this role is all about sharp and distinctive copy, make sure your application reflects that! Use clear, engaging language to showcase your communication style and how you can contribute to Used Cars NI's brand voice.
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to highlight your experience in product marketing and how it aligns with the mission of Used Cars NI. We want to see how you can drive measurable commercial impact!
Highlight Your Leadership Experience: This role requires a proactive mindset and leadership skills. Share examples of how you've led marketing initiatives or cross-functional teams in the past. Show us how you can set high standards and drive growth!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Used Cars NI!
How to prepare for a job interview at Distilled
✨Know Your Brand Inside Out
Before the interview, dive deep into Used Cars NI's brand voice and messaging. Familiarise yourself with their current campaigns and how they communicate with both consumers and dealers. This will help you demonstrate your understanding of their brand and how you can contribute to its growth.
✨Showcase Your Copywriting Skills
Prepare examples of your previous work that highlight your exceptional communication and copywriting skills. Be ready to discuss how you've translated product features into compelling value propositions in the past. This will show that you can maintain the clarity and effectiveness of Used Cars NI's messaging.
✨Bring Data-Driven Insights
Come equipped with insights from your previous roles that showcase your ability to drive measurable growth. Discuss specific metrics you've improved, such as engagement or revenue impact, and how you used data to inform your marketing strategies. This will illustrate your proactive mindset and focus on commercial outcomes.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with Product and Sales teams, think of examples where you've successfully collaborated across functions. Be ready to discuss how you’ve aligned messaging with commercial priorities and driven initiatives forward. This will highlight your leadership capabilities and teamwork skills.