At a Glance
- Tasks: Lead brand growth and product marketing for Used Cars NI with impactful communication.
- Company: Join a dynamic team at Used Cars NI, the leading automotive marketplace in Northern Ireland.
- Benefits: Enjoy hybrid working, generous holiday, private healthcare, and a personal development allowance.
- Other info: Be part of a supportive culture that values innovation and career growth.
- Why this job: Make a real impact on brand visibility and drive measurable results in a hands-on role.
- Qualifications: 5+ years in product marketing with exceptional communication and copywriting skills.
The predicted salary is between 50000 - 60000 £ per year.
Mission
Own brand growth, product marketing, and the clarity and quality of all communication for Used Cars NI, with a clear focus on driving measurable commercial impact. Ensure Used Cars NI is the top-of-mind automotive marketplace for buyers and sellers in Northern Ireland through sharp, distinctive copywriting, a consistent brand voice, and high-impact marketing.
Role Overview
This is a high-impact, hands-on role responsible for how Used Cars NI shows up in the market and how its products are understood, adopted and valued by dealers and consumers. You will operate across brand, product marketing, dealer communications and campaign execution combining strategic thinking with strong delivery. You will take ownership of growth initiatives, identify opportunities, and drive measurable results, often working with a limited budget and prioritising the highest-impact activity.
Key Responsibilities
- Content, Messaging & Brand Voice
Own the clarity, consistency and effectiveness of all Used Cars NI communication, setting the standard for how the brand speaks across every touchpoint. Lead content and messaging across all channels, ensuring it is clear, distinctive and commercially effective. Translate product features into compelling value propositions for both consumers and dealers, and embed consistent messaging across marketing, product, sales and support. Act as the guardian of Used Cars NI’s brand voice, raising the overall quality of communication across the organisation. - Brand Growth & Campaigns
Drive brand growth and market leadership across both consumer and dealer audiences. Define and execute marketing activity that strengthens awareness, improves consideration and drives engagement, product adoption and retention. Deliver campaigns with a strong focus on performance, continuously testing and refining approaches, and prioritising low-cost, high-impact opportunities. Partner closely with Sales to support lead generation, conversion and commercial outcomes. - Product Marketing & Commercial Impact
Ensure Used Cars NI’s products are clearly understood and valued in the market. Own product messaging and positioning, supporting successful launches and ongoing adoption. Work closely with Product and Sales to align messaging with commercial priorities and improve how Used Cars NI communicates its value to dealers. - Leadership, Insight & Capability
Provide clear leadership across marketing, setting high standards for quality, performance and ways of working. Bring a proactive and commercially focused mindset - identifying opportunities, challenging thinking and driving initiatives forward. Use data and insight to inform decisions, prioritise effectively and continuously improve marketing performance.
What Success Looks Like
Used Cars NI is the clear, top-of-mind automotive marketplace in Northern Ireland. Marketing is driving measurable growth in engagement, adoption and revenue. Communication across the business is sharper, clearer and more effective.
Job requirements
5+ years’ proven experience in product marketing, marketing leadership, or a similar commercially focused role. Experience working cross-functionally with Product, Sales, and leadership teams to drive commercial outcomes. Demonstrated experience owning messaging, positioning, and go-to-market strategy. Proven track record of delivering measurable growth (e.g. acquisition, engagement, retention, or revenue impact). Exceptional communication and copywriting skills, with experience developing clear, compelling messaging and consistent brand voice across multiple channels.
Benefits and Perks
We offer a range of benefits to support you both in and outside of work, including:
Hybrid and remote working
25 days holiday plus 11 statutory days
Up to 4 additional days’ holiday through our loyalty bonus
Private healthcare for you and your immediate family
£250 annual development allowance for wellbeing, learning or equipment
Company pension scheme with contributions
Life insurance
Free on-site parking
We are an equal opportunities employer and we welcome applications from all suitably qualified persons.
Communications & Product Marketing Lead in Belfast employer: Distilled
At Used Cars NI, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. With a strong emphasis on employee growth, we offer generous benefits such as hybrid working, extensive holiday allowances, and a commitment to professional development, ensuring our team members thrive both personally and professionally. Join us in driving the automotive marketplace forward in Northern Ireland, where your contributions will have a direct impact on our brand's success and visibility.
StudySmarter Expert Advice🤫
We think this is how you could land Communications & Product Marketing Lead in Belfast
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is especially important for roles like Communications & Product Marketing Lead where strong copywriting and branding are key.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their brand voice and marketing strategies so you can speak confidently about how you can contribute to their growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the team at Used Cars NI.
We think you need these skills to ace Communications & Product Marketing Lead in Belfast
Some tips for your application 🫡
Show Off Your Copywriting Skills:Since this role is all about sharp and distinctive communication, make sure your application reflects that! Use clear, compelling language to showcase your experience and how you can elevate Used Cars NI's brand voice.
Highlight Your Commercial Impact:We want to see how you've driven measurable results in your previous roles. Share specific examples of campaigns or initiatives where your marketing efforts led to growth, engagement, or revenue increases.
Be Strategic and Proactive:This position requires a proactive mindset. In your application, demonstrate how you've identified opportunities and taken the lead on initiatives that align with commercial goals. Show us your strategic thinking!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Distilled
✨Know Your Brand Inside Out
Before the interview, dive deep into Used Cars NI's brand voice and messaging. Familiarise yourself with their current campaigns and how they communicate with both consumers and dealers. This will help you demonstrate your understanding of their needs and how you can contribute to their growth.
✨Showcase Your Copywriting Skills
Prepare examples of your previous work that highlight your exceptional communication and copywriting skills. Be ready to discuss how you've developed clear and compelling messaging in past roles, and how you can apply that experience to enhance Used Cars NI's brand voice.
✨Bring Data-Driven Insights
Since this role focuses on measurable commercial impact, come armed with data and insights from your previous marketing efforts. Discuss specific metrics you've improved, such as engagement or revenue, and how you plan to use similar strategies to drive growth for Used Cars NI.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with cross-functional teams, especially with Product and Sales. Share examples of how you've successfully aligned messaging and marketing strategies to achieve commercial outcomes, showing that you can effectively partner with others to drive results.
