At a Glance
- Tasks: Drive new business in AV and production, managing warm leads and self-sourced opportunities.
- Company: Established AV and production company known for high-quality event technology solutions.
- Benefits: Competitive salary up to £70,000, hybrid working, and international travel opportunities.
- Other info: Autonomous role with excellent growth potential and regular office contact.
- Why this job: Join a dynamic team and make an impact in the exciting events industry.
- Qualifications: Proven sales experience in AV or related events sector with a track record of success.
The predicted salary is between 63000 - 77000 £ per year.
Events, Exhibitions & Agency Sales
Location: Coventry-based (hybrid) - predominantly off-site/client-facing with regular office contact
Salary: Up to £70,000 DOE
Reporting to: Managing Director
Package Summary
- Up to £70,000 depending on experience
- Senior, Sales Director-level autonomy - pipeline and target ownership from day one
- Hybrid working, with flexibility for remote work
- Warm pipeline to work alongside self-sourced new business - this isn't a cold-start remit
- Regular international travel and event attendance
Disrupt Talent is recruiting on behalf of a well-established AV and production company, working across corporate events, conferences, and exhibitions. The business has built a strong reputation over many years for high-quality, reliable event technology solutions - audio-visual, lighting, staging, digital signage, and live streaming - and is now looking to bring in a senior BDM to drive its next phase of growth.
The opportunity
This is a senior, largely autonomous role for someone who can own new business generation from day one. You'll be selling into agencies and exhibition contractors, working across both premium agency accounts and higher-volume stand-builder/everyday business, with a warm pipeline from an existing lead generation partnership to work alongside your own sourcing.
The business is looking for someone who's done this before, in this sector, and can prove it - a track record of delivered results matters more here than a strong pitch.
What You'll Be Doing
- Own and drive new business across agency and exhibition contractor accounts, at both premium and everyday market levels
- Convert warm leads from the company's external lead generation partner, alongside self-sourcing new opportunities
- Build and manage your own sales pipeline, with clear visibility of forecast, conversion, and revenue against target
- Represent the business client-side and on-site at events, balanced with regular time in the office
- Work closely with the Managing Director on sales targets, reporting, and account strategy, feeding into the wider growth plan
- Operate with a high degree of autonomy while keeping reporting transparent and accountable
What we're looking for
- Proven BD/sales background from AV hire, production, or a closely related events supplier - ideally selling into agencies and/or exhibition contractors
- A genuine, evidenced track record of results and client wins, not just strong interview presentation
- Self-sufficient and able to hit the ground running with minimal handholding
- Confident operating at both ends of the market - premium agency relationships and higher-volume, everyday exhibition business
- Strong grasp of current events/production industry dynamics and client expectations
- Senior enough to be trusted with target-setting and pipeline ownership from the outset
- Comfortable with international travel and regular event attendance
Senior Business Development Manager- AV & Production in Coventry employer: Disrupt Talent
Disrupt Talent is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for ambitious individuals looking to make a significant impact. With a focus on autonomy and direct engagement with clients in the technology and renewable energy sectors, employees are empowered to drive their own success while contributing to the agency's growth. The boutique nature of the agency ensures that every team member's voice is heard, providing unique opportunities for personal and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Business Development Manager- AV & Production in Coventry
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Senior Business Development Manager- AV & Production at Disrupt Talent, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Disrupt Talent. Tailor your message to explain why you’re drawn to them and how you can contribute as a Senior Business Development Manager- AV & Production. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Senior Business Development Manager- AV & Production in Coventry
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Disrupt Talent:When writing your cover letter, make sure to tailor your message specifically for Disrupt Talent. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Disrupt Talent
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Disrupt Talent that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Disrupt Talent that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Disrupt Talent’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
