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For Companies At a Glance
- Tasks: Engage with Chinese students and parents through digital sales and marketing.
- Company: Join DiSRUPT Recruitment & Search, a B Corp focused on impactful growth.
- Benefits: Enjoy a competitive salary, flexible working days, and opportunities for professional development.
- Why this job: Be part of a dynamic team driving change in the education sector with a global impact.
- Qualifications: Fluent in Mandarin and English, with strong sales and customer service skills required.
- Other info: Ideal for those on PSW/Graduate visas with at least 12 months left to work.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Overview
We’re looking for a talented Senior Sales & Marketing Executive who can help drive growth in the Chinese student market. This role blends digital sales and marketing, and team leadership, with a focus on engaging with students/parents in China.
Base pay
This range is provided by DiSRUPT Recruitment & Search | B Corp. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Location
Location: Leicester with 1-2 days each week supporting site in Coventry
Hours
Hours: Full-time, 40 hours per week (Monday–Friday, plus ad-hoc Saturdays through year as required (day off in lieu if work a Saturday))
What you’ll do
We’re looking for a talented Senior Sales & Marketing Executive who can help drive growth in the Chinese student market. This role blends digital sales and marketing, and team leadership, with a focus on engaging with students/parents in China.
- Fluent Chinese (Mandarin) and English language skills required.
- Due to the nature of this role we will need someone who is living in Leicester currently and is happy to drive/travel to Coventry when required. Ideally you will drive but this is not essential as other team members will be able to provide transport. We are looking for a minimum of a 12 month contract or a permanent hire so we are happy to consider applicants on PSW / Graduate visa\’s and have at least 12 months left to work without restriction.
Key Responsibilities
- Respond to and follow up on enquiries via multiple platforms, with a focus on online chat, WeChat, and WeChat Mini Programme.
- Support and guide sales teams on best practice when engaging with Chinese-speaking customers.
- Create and deliver China-specific sales tools, including sales packs and training for partner agencies.
- Manage and improve customer communication processes, ensuring all leads are maximised.
- Handle escalated complaints from Chinese tenants in line with company policy.
- Ensure all leads are recorded and tracked in CRM systems.
- Maintain up-to-date sales documents, pricing cards, and availability sheets.
- Manage the “Chat” platform, including settings, triggers, and users.
- Track and report weekly performance metrics to senior management.
- Provide translation support for marketing and customer materials.
- Process bookings, allocate rooms, handle guarantor documents, and manage payments.
- Assist with check-in and check-out processes, with a focus on improving the experience for Chinese students.
Marketing
- Manage Chinese social media channels (WeChat, Red), posting engaging content and updates.
- Keep agency profiles and online content updated with relevant promotions.
- Propose and implement improvements to marketing and sales processes.
- Coordinate live tours with Chinese partner agencies.
- Support and attend events such as Open Days, Welcome Parties, and Lunar New Year celebrations.
Team Management
- Line manage sales executives, including one-to-one meetings, appraisals, and training plans.
- Create weekly rotas and daily work plans.
- Approve timesheets and ensure training is completed.
What We’re Looking For
- Native or fluent Mandarin speaker (additional Cantonese language skills an advantage).
- Strong sales and customer service experience.
- Excellent written and verbal communication skills in both Mandarin and English.
- Knowledge of Chinese social media platforms (WeChat, Red) and marketing practices.
- Organised, proactive, and confident managing a small team.
- Experience in student accommodation, property, or hospitality is desirable but not essential.
Seniority level
- Associate
Employment type
- Full-time
Job function
- Sales, Marketing, and Advertising
Industries
- Real Estate
- Marketing Services
- Hospitality
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Sales And Marketing Specialist employer: DiSRUPT Recruitment & Search | B Corp
Contact Detail:
DiSRUPT Recruitment & Search | B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales And Marketing Specialist
✨Tip Number 1
Familiarise yourself with the Chinese student market and its unique needs. Understanding cultural nuances and preferences will help you connect better with students and parents, making you a more attractive candidate for this role.
✨Tip Number 2
Leverage your network to find connections within the education or property sectors in Leicester and Coventry. Networking can often lead to valuable insights and potential referrals that could give you an edge in the application process.
✨Tip Number 3
Showcase your digital marketing skills by engaging with relevant online communities, especially on platforms like WeChat and Red. This not only demonstrates your expertise but also helps you stay updated on trends that are crucial for the role.
✨Tip Number 4
Prepare to discuss your experience in managing teams and improving sales processes during the interview. Highlight specific examples where you've successfully led a team or implemented changes that resulted in increased sales or customer satisfaction.
We think you need these skills to ace Sales And Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and marketing, especially any work related to the Chinese student market. Emphasise your language skills in Mandarin and English, as well as any experience with social media platforms like WeChat.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for engaging with students and parents in China. Mention specific examples of how you've successfully driven growth in previous roles and how you can apply those skills to this position.
Showcase Your Digital Skills: Since the role involves digital sales and marketing, highlight any experience you have with online marketing tools, CRM systems, and managing social media channels. Provide examples of campaigns you've worked on or led.
Prepare for Cultural Nuances: Demonstrate your understanding of cultural differences and communication styles when engaging with Chinese-speaking customers. This could be through examples of past experiences or insights into effective marketing strategies tailored for the Chinese market.
How to prepare for a job interview at DiSRUPT Recruitment & Search | B Corp
✨Showcase Your Bilingual Skills
Since the role requires fluent Mandarin and English, be prepared to demonstrate your language proficiency during the interview. You might be asked to switch between languages or answer questions in both, so practice speaking about your experiences in both languages.
✨Familiarise Yourself with Chinese Social Media
Understanding platforms like WeChat and Red is crucial for this position. Research their functionalities and how they can be leveraged for marketing. Be ready to discuss how you would engage students and parents through these channels.
✨Prepare for Sales Scenarios
Expect to be tested on your sales skills. Prepare examples of how you've successfully engaged customers in the past, particularly in a multicultural context. Think about how you would handle inquiries and complaints from Chinese tenants.
✨Demonstrate Team Leadership Experience
As this role involves managing a small team, be ready to share your leadership experiences. Discuss how you've motivated team members, handled conflicts, and ensured effective communication within your team.
