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- Tasks: Lead creative PR campaigns for Disney's iconic brands and products.
- Company: Join Disney, a global leader in family entertainment and storytelling.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and free park entry.
- Why this job: Be part of a dynamic team driving impactful media strategies in a fun environment.
- Qualifications: Strong PR skills, creativity, and a passion for the Disney brand are essential.
The predicted salary is between 36000 - 60000 £ per year.
This role will require you to drive publicity around the DCP licensing business, key products and retail initiatives with media and influencers. Lead the day-to-day development and delivery of creative communications campaigns for DCP’s priority franchises in the market and across EMEA. Elevate the earned media appeal of products, retail campaigns and programs to drive relevance for The Walt Disney Company’s (TWDC) brands and franchises. Work in partnership with the wider communications team to create and lead innovative programs that drive franchise goals, and ensure they are capable of cutting through the media clutter by leveraging technology, digital trends, aspirational partners and pop culture trends. Partner with the broader marketing, category and brand commercialisation teams to ensure PR driven campaigns are fully leveraged across all channels in the market and EMEA. Build relationships across the business to maximise campaign success and synergy opportunities. If successful, you will be reporting into the Senior Communications Manager. This role will require you to be onsite 4 days a week.
What You Will Do
- Maintain excellent contacts with the media and influencer space, and constantly seek out new opportunities to grow network.
- Responsible for overseeing the supporting team, agency resources, ensuring they are briefed in a timely manner and campaigns deliver against business goals.
- Work with the Senior Communications Manager to define media and influencer strategy around specific campaigns and initiatives to deliver the best possible results.
- Lead the execution of campaigns to support Disney Consumer Products licensing, publishing, games, Stores and key franchises.
- Present campaign plans to key stakeholders to ensure all activity is made known and maximised across the business e.g. windowing PR assets with marketing.
- Write and ensure the appropriate distribution of press releases, review and approve the work of more junior colleagues.
- Maintain and manage effective campaign budgets.
- Responsible for the overall management of press relations for all licensed products and retail activation for the Disney Princess, Pixar, Marvel and Lucasfilm brands in the local market.
- Optimise all communication/PR opportunities for key Hardlines products, depending on seasonality, current events, releases and franchise priorities in consultation with the relevant stakeholders in order to meet business objectives.
- Write and distribute press releases and media alerts for the general press.
- Crisis management: responsible for defending the brand's reputation and assisting licensees with crisis management in market, supporting the Senior Communications Manager (where applicable).
- Develop comprehensive reports to communicate results for key PR campaigns and initiatives to executive team and key stakeholders.
- Keep up-to-date on PR industry and media landscape and be able to identify strategic PR and event opportunities.
- Monitor brand landscape for potential issues and work closely with issues management team to develop crisis communication plans, draft statements, etc.
Required Qualifications & Skills
- Ability to create and execute high impact PR campaigns from conception to delivery.
- Ability to manage relationships with external agencies, draft agency briefs and select preferred partners.
- Strong commercial awareness and budget management skills.
- Ability to understand and work within the legal guidelines provided by the legal department.
- Good understanding of the Disney brand, its reception and profile in relevant markets.
- Strong media relations skills with a hands-on approach to media outreach.
- Social media savvy with strong creative sensibility and ability to conceptualise campaign ideas autonomously.
- Skilled at crafting news hooks and media pitches.
- Persuasive with strong presentation skills and ability to pitch an idea and build consensus around campaigns.
- Computer literate including MS Word, Excel, PowerPoint and Keynote.
- Written and spoken English for business use, essential; professional proficiency in other relevant European languages necessary for local market, essential.
- Excellent strategic approach to problem solving and innovation.
- Exceptional planning and organisation skills.
- Cultural sensitivity and an understanding of local markets across EMEA.
The Perks
- 25 days annual leave.
- Private medical insurance & dental care.
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free.
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing.
- Excellent parental and guardian leave.
- Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
PR Manager (12-month Fixed Term Contract, Mat Cover) employer: Disneyland Hong Kong
Contact Detail:
Disneyland Hong Kong Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Manager (12-month Fixed Term Contract, Mat Cover)
✨Tip Number 1
Network actively within the PR and media landscape, especially focusing on influencers and journalists who cover entertainment and consumer products. Attend industry events or webinars to connect with key players and showcase your enthusiasm for Disney's brands.
✨Tip Number 2
Stay updated on current trends in PR and digital marketing, particularly those relevant to the entertainment sector. This knowledge will help you demonstrate your ability to create innovative campaigns that resonate with audiences and align with Disney's goals.
✨Tip Number 3
Familiarise yourself with Disney's key franchises and their unique characteristics. Understanding what makes each brand special will allow you to tailor your approach and present ideas that are not only creative but also strategically aligned with the company's vision.
✨Tip Number 4
Prepare to discuss your experience in managing PR campaigns and budgets during interviews. Be ready to share specific examples of how you've successfully executed campaigns in the past, as this will highlight your capability to deliver results in a fast-paced environment like Disney.
We think you need these skills to ace PR Manager (12-month Fixed Term Contract, Mat Cover)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR and communications. Focus on your ability to create and execute high-impact campaigns, as well as your media relations skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the Disney brand and how your skills align with the role. Mention specific campaigns or projects you've worked on that demonstrate your ability to drive publicity and manage relationships with media and influencers.
Showcase Your Creativity: Since the role involves developing creative communications campaigns, include examples of innovative ideas you've implemented in past roles. This could be unique media pitches or successful collaborations with influencers.
Highlight Your Strategic Thinking: Demonstrate your strategic approach to problem-solving in your application. Discuss how you've managed budgets and resources effectively in previous positions, and how you plan to optimise PR opportunities for Disney's key products.
How to prepare for a job interview at Disneyland Hong Kong
✨Know Your Disney Stuff
Make sure you have a solid understanding of Disney's brands, especially the ones you'll be working with like Pixar, Marvel, and Lucasfilm. Familiarise yourself with their recent campaigns and how they resonate with audiences.
✨Showcase Your PR Skills
Prepare to discuss specific PR campaigns you've executed in the past. Highlight your ability to create impactful strategies and manage relationships with media and influencers, as this role heavily relies on those skills.
✨Be Ready for Crisis Management Scenarios
Since crisis management is part of the job, think of examples where you've successfully navigated a PR crisis. Be prepared to discuss your approach and how you would handle potential issues that could arise at Disney.
✨Demonstrate Your Creativity
This role requires innovative thinking, so come prepared with fresh ideas for campaigns. Think about how you can leverage current trends and technology to elevate Disney's PR efforts and make a lasting impact.
