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- Tasks: Lead media measurement and insights for Disney+ UK advertising, creating compelling narratives.
- Company: Join Disney+, a leader in family entertainment and innovative advertising solutions.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and free park entry.
- Why this job: Make an impact in the exciting world of media and advertising with Disney's unique offerings.
- Qualifications: Experience in advertising sales research, media measurement, and client-facing presentations.
- Other info: Collaborative environment with diverse employee resource groups and excellent career growth opportunities.
The predicted salary is between 43200 - 72000 £ per year.
Disney+ is The Walt Disney Company’s Direct-to-Consumer (DTC) video entertainment service, offering premium branded content alongside a broad general entertainment library, appealing to families and adults alike. The service consists of long-form and short-form video built around six key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Hulu) with an appealing and easy to use interface accessed across multiple platforms (e.g. smart TVs, mobile devices).
The Audience Measurement and Insight team work across the Disney Advertising, Media Networks, Content Sales and Content Development divisions, and is tasked with delivering best in class measurement, data and insight to support the objectives of each business area.
We are looking to expand our team. The Senior Manager, Measurement and Insight, will support the Disney+ Advertising UK sales team, bringing a depth of expertise in the UK media planning and advertising effectiveness landscape. This role will develop clear, compelling narratives to showcase the unique nature of the Disney+ advertising environment (The Disney Difference) to ensure an optimal toolkit to support the requirements from agency planners and deliver evidence of the value that partnering with us delivers for client campaigns.
This role will work hand-in-hand with the regional advertising measurement and insight team, data partnerships lead, and the UK Disney Advertising sales team. This position requires someone to work from our Hammersmith offices 4 days a week.
The Opportunity & Responsibilities:
- Lead media measurement and insights for Disney+ UK advertising supported tier
- Ensure delivery of an optimal toolkit to support the inclusion of Disney+ in the agency planning process
- Be an expert in the UK AV advertising market landscape and industry initiatives
- Create and present compelling client facing narratives illustrating our unique proposition by drawing on a range of data, measurement, industry and audience insights to position the strengths of Disney+
- Participate in client and agency meetings (e.g. roadmap planning, measurement approach, debriefs), roadshows and events with sales team
- Determine Disney’s POV on third party vendors and industry initiatives to guide decisions on representation, partnerships and engagements
- Collaborate with the regional Audience Measurement and Insight team to deliver insights, post campaign effectiveness studies and thought-leadership studies
The Experience & Skills We Require From You:
- Highly experienced advertising sales research and measurement and/or AV or digital agency planning background
- Inquisitive mindset to understand how advertising best delivers brand objectives
- Experienced in creating compelling client facing narratives drawing on a range of 1st party data, measurement and audience insights to illustrate the power of advertising with Disney+
- Hands on experienced in delivering effectiveness measurement studies (Reach & Frequency, Brand lift, Matched-Market testing, A/B testing, Marketing Mix Models, Outcomes)
- Detailed understanding of UK media measurement and industry landscape (BARB, Origin, Thinkbox, IPA etc)
- Experienced in using a wide range of third-party partners to develop commercial narrative (Techedge, TGI, GWI)
- Enjoys and is confident in presenting to a wide range of stakeholders at both small- and large-scale meetings or events
- Ability to work independently and pro-actively with a high attention to detail
The Perks:
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives. We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.
Senior Manager, Audience Measurement and Insight in London employer: Disneyland Hong Kong
Contact Detail:
Disneyland Hong Kong Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Audience Measurement and Insight in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those connected to Disney+. LinkedIn is your best mate here; drop them a message and see if they can share insights or even refer you. Remember, it’s all about who you know!
✨Tip Number 2
Get your pitch ready! You’ll want to showcase your understanding of the UK media landscape and how you can bring value to Disney+. Prepare a few key points that highlight your experience with audience measurement and advertising effectiveness. Make it compelling!
✨Tip Number 3
Practice makes perfect! Set up mock interviews with friends or mentors. Focus on articulating your thoughts clearly, especially around data insights and client narratives. The more comfortable you are, the better you’ll perform when it counts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Disney+ team. Let’s make it happen!
We think you need these skills to ace Senior Manager, Audience Measurement and Insight in London
Some tips for your application 🫡
Show Your Passion for Disney+: When you're writing your application, let your love for Disney+ shine through! Talk about what excites you about the platform and how you can contribute to its growth. We want to see that you’re not just looking for a job, but that you genuinely care about our mission.
Tailor Your Narrative: Make sure to customise your application to highlight your experience in advertising sales research and measurement. Use specific examples that showcase your skills in creating compelling narratives and insights. We’re looking for someone who can clearly communicate the unique value of Disney+!
Be Data-Driven: Since this role is all about audience measurement and insights, don’t shy away from including data in your application. Share any relevant metrics or outcomes from your past work that demonstrate your expertise in the UK media landscape. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re proactive and ready to take the first step in joining our amazing team!
How to prepare for a job interview at Disneyland Hong Kong
✨Know Your Audience
Before the interview, dive deep into understanding Disney+ and its unique advertising environment. Familiarise yourself with their key content brands and how they resonate with different audiences. This knowledge will help you tailor your responses and demonstrate your expertise in audience measurement.
✨Craft Compelling Narratives
Since the role involves creating narratives for clients, practice articulating your past experiences in a way that showcases your ability to draw insights from data. Use examples of how you've successfully communicated complex information in previous roles, especially in advertising or media planning.
✨Stay Current on Industry Trends
Brush up on the latest trends in the UK AV advertising market and measurement landscape. Be prepared to discuss industry initiatives and how they relate to Disney+. Showing that you're informed about tools like BARB and Thinkbox will highlight your commitment to staying ahead in the field.
✨Engage with Confidence
During the interview, be ready to present your ideas confidently. Practice speaking about your experience in effectiveness measurement studies and how they can benefit Disney+. Engaging with your interviewers as if they were clients will showcase your presentation skills and ability to connect with stakeholders.