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For Companies At a Glance
- Tasks: Lead communications for Disney Consumer Products across EMEA, driving innovative campaigns and strategies.
- Company: Join the iconic Disney brand, known for creativity and collaboration.
- Benefits: Flexible work options, competitive salary, and a vibrant team culture.
- Why this job: Make an impact in a dynamic environment while working with beloved brands like MARVEL and Star Wars.
- Qualifications: Proven communications leadership experience and strong media strategy skills required.
- Other info: Opportunity to mentor a high-performing team and grow within a global organisation.
The predicted salary is between 43200 - 72000 ÂŁ per year.
About The Role & Team
Disney Consumer Products (DCP) brings the Disney, Pixar, MARVEL, Star Wars, National Geographic and 20th Century brands into the lives of families and fans through innovative products and experiences. As Communications Director for DCP EMEA, you will lead the communications function across the region—covering PR, internal communications, executive engagement, issues management and B2B communications. You will partner closely across The Walt Disney Company to unlock synergy on key campaigns and collaborate with integrated marketing/promotions to amplify impact. This role manages a team of 4–5 based in London and across the region. This position reports to the SVP, Disney Consumer Products EMEA and will be based in our London Hammersmith office, 4 days a week, with 1 day a week working from home.
Our Vision
Our ambition is boundless. EMEA will be the best‑in‑class region in the transformation of the Global DCP business. Execution of strategic initiatives laddering to our Global Playbooks will fuel our growth, significantly outpacing the industry and our competitors. We will prioritise our team and culture, operating as a unified and incredible force, creating an environment where we can all thrive.
Our Mission
We will exceed expectations in our execution, always raising the bar as we innovate our approach. We will operate with a commitment to excellence and embed the value of collaboration. Our diversely talented team will relentlessly drive efforts to ensure all EMEA consumers find happiness every day in DCP products and retail experiences.
What You Will Do
- Serve as the primary communications partner for DCP leadership in EMEA and the main liaison with global and in‑market communications teams.
- Develop long‑term, insight‑led communication strategies tied to business priorities; support markets on issues and stakeholder communication.
- Ensure campaigns are leveraged with B2B audiences to maximise commercial value; prioritise activations across EMEA and the UK.
- Create 12–18 month strategic plans and toolkits for markets, with clear target audiences, KPIs and budget guidance; lead reporting and analysis across local, regional and global activity.
- Provide executive support across presentations, speech writing, internal messaging and profile development; keep leaders informed on coverage, potential issues and competitor activity.
- Oversee an inclusive, robust internal communications programme (e.g., Town Halls, internal platform content) in partnership with regional teams.
- Lead issues management and corporate communications: develop messaging, internal announcements and press statements; coordinate cross‑functional responses for product recall or IP leak scenarios; monitor sentiment and guide proactive troubleshooting.
- Co‑create annual strategic communications plans aligned to segment AOPs; partner with commercialisation, marketing and category leadership to identify growth areas and build innovative campaigns.
- Own budget planning and tracking; set campaign KPIs and ensure creative strategies meet business objectives; align planning cycles across markets and share timely plans.
- Lead campaign delivery: strategic media engagement, approval of all media materials, senior journalist relationship management, PR event oversight, and third‑party agency briefing, pitching and performance management.
- Model Disney culture—operate with integrity, champion change, collaborate across TWDC, and mentor a high‑performing PR team to deliver earned media and social buzz across the region.
Experience & Role Requirements
- Significant communications leadership experience within a blue‑chip brand‑led organisation and/or PR firm.
- Proven track record delivering internal communications programmes and supporting executive profiles (speechwriting, media training, etc.).
- Deep understanding of the global media landscape and strong media strategy skills; outstanding network of media contacts across Europe (trade and consumer).
- Experience leading and developing diverse teams.
- Excellent written, oral and presentation skills; disciplined organisation and attention to detail.
- Ability to prioritise multiple projects, execute at pace and maintain focus on commercial goals.
- Resourceful, adaptable and thrives in a fast‑paced, evolving environment; strong influence skills within a matrixed organisation.
- Creative spark and strategic vision to devise and deliver compelling communication strategies with measurable impact.
- High level of professionalism, maturity and business savvy; flexibility for occasional UK, European or international travel as required.
- Willingness to contribute to ad‑hoc projects and flex hours to meet business needs.
Communications Director, Disney Consumer Products EMEA in City of London employer: Disneyland Hong Kong
Contact Detail:
Disneyland Hong Kong Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Communications Director, Disney Consumer Products EMEA in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Disney or similar brands. Attend events, join relevant online groups, and don’t be shy about asking for informational interviews.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in communications. Include case studies of successful campaigns you've led, and make sure to tailor it to what Disney Consumer Products is all about.
✨Tip Number 3
Prepare for the interview by researching Disney’s recent campaigns and initiatives. Be ready to discuss how you can contribute to their mission and vision, and think of innovative ideas that align with their goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Don’t miss out on this opportunity!
We think you need these skills to ace Communications Director, Disney Consumer Products EMEA in City of London
Some tips for your application 🫡
Show Your Passion for Disney: When you're writing your application, let your love for Disney shine through! Mention specific brands or experiences that resonate with you and how they inspire your communication strategies.
Tailor Your Experience: Make sure to highlight your relevant experience in communications, especially within blue-chip brands. Use examples that showcase your leadership skills and ability to manage diverse teams effectively.
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. Remember, we appreciate attention to detail!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting role.
How to prepare for a job interview at Disneyland Hong Kong
✨Know Your Disney Stuff
Before the interview, dive deep into Disney's values, recent campaigns, and the specific products under DCP. Understanding the brand's ethos and how it connects with consumers will show your passion and alignment with their mission.
✨Showcase Your Leadership Skills
As a Communications Director, you'll be leading a team. Prepare examples of how you've successfully managed teams in the past, focusing on collaboration and driving results. Highlight any experience you have with mentoring or developing talent.
✨Prepare for Strategic Questions
Expect questions about your approach to creating long-term communication strategies. Be ready to discuss how you would align these strategies with business priorities and provide examples of past successes in similar roles.
✨Engage with the Interviewers
Remember, interviews are a two-way street! Prepare thoughtful questions about the team dynamics, current challenges, and future goals of DCP EMEA. This not only shows your interest but also helps you gauge if the role is the right fit for you.