Senior Analyst, Marketing Analytics

We are looking for an enthusiastic Senior Analyst to join our Disney+ EMEA Analytics & Insights team with expertise in Marketing Analytics. This role will be pivotal in helping us evaluate strategic marketing initiatives to drive acquisition and improve retention for our EMEA Disney+ business.

This role will leverage excellent technical, storytelling and communication skills, as well as the ability to work cross-functionally to identify business needs and deliver marketing insights across EMEA.

What You Will Do:

• Collaborate closely with cross-functional teams including Marketing, Finance and Research to identify key measurement opportunities across markets and build marketing measurement roadmaps.
• Drive the development, design and implementation of Marketing Mix Models (MMM), Experimentation and Geo Testing to understand the incremental impact of our marketing investments.
• Partner with internal Analytics teams globally on model alignment and on-going development of marketing measurement methodologies.
• Provide impactful recommendations and strategic guidance on media mix optimisations to influence budget allocation for future marketing campaigns.
• Liaise closely with third-party media owners and be across past and upcoming media plans.

Requirements:

• Experience as a Marketing Analyst, Data Scientist or similar.
• Strong expertise in statistical modelling techniques, including regression analysis, Marketing Mix Modelling (MMM) and A/B testing.
• Proven ability to manage multiple priorities effectively, delivering high-quality outputs within tight deadlines.
• Excellent stakeholder management with proven experience of effectively engaging with senior stakeholders.
• Skilled at translating complex technical findings into clear, concise presentations with actionable insights and strategic recommendations.
• Excellent communication skills, with a focus on clarity and impact.
• High attention to detail, ensuring accuracy and precision in data analysis and reporting.

Required Tech Stack:

• Excellent proficiency in SQL, with hands-on experience working with data warehousing technologies such as Snowflake.
• Proficiency in Python or R for data analysis, modelling and automation.
• Ability to use data visualisation tools such as Looker/Tableau.

Benefits:

• Private medical insurance & dental care.
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free.
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing.
• Excellent parental and guardian leave.
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.